Head of Data & Analytics - AI Native

Head of Data & Analytics (AI Native)

Intrepid Asia · Ho Chi Minh City, Vietnam (Hybrid) · Full-time · Posted 2026-05-12

Workplace: hybrid

Department: Tech

Description

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce, plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state-of-the-art in-house Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven, growth-focused services, enabled by the industry's strongest team, and our advanced marketing and tech capabilities. 

We are growing rapidly, and as the exclusive partner of Flywheel in SEA,  we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

Our Tech Team is the engine behind our digital capabilities—designing and building the platforms, tools, and systems that power our services across the eCommerce ecosystem. From automation to optimization to data integration, the team turns complex challenges into seamless solutions, enabling scale, speed, and smarter decision-making. With innovation at its core, Tech drives the digital backbone of our business and empowers every function to perform at its best.

Our Data & AI Vision

We are building an AI-native data platform that:

• Unifies data across ecommerce, marketing, creators, and operations into a real-time, governed data foundation
• Moves beyond dashboards to deliver proactive, predictive, and prescriptive insights
• Enables AI-driven self-serve analytics for business users via natural language, copilots, and agents
• Powers autonomous decision-making and optimization across pricing, campaigns, inventory, and content
• Embeds machine learning and generative AI into core workflows (forecasting, recommendations, anomaly detection, content insights)
• Acts as the intelligence backbone of our internal tech platforms

Our current stack includes Google BigQuery, StarRocks, Airflow, DBT, Cube.dev (semantic layer), Looker Studio, and Apache Superset—and we are evolving this into a modern AI + data platform with real-time, ML, and agentic capabilities.

Role Overview

We are looking for a hands-on Head of Data & Analytics to lead the transformation from a traditional BI and data platform into an AI-driven intelligence platform.

You will:

• Own the end-to-end data, analytics, and AI strategy
• Build a platform that shifts the company from reporting → insights → actions → autonomous optimization
• Enable both internal teams and external clients with self-serve, AI-powered decision-making tools
• Partner closely with Product, Engineering, and Business teams to embed intelligence into every workflow

This role requires someone who is equally comfortable:

• Defining data + AI strategy at the leadership level
• Designing modern data and ML architectures
• Driving real business impact through insights and automation

Key Responsibilities

1. Data, Analytics & AI Strategy

• Define and execute the roadmap for an AI-native data platform aligned with Intrepid’s product and business strategy
• Evolve the organization from dashboarding → proactive insights → autonomous intelligence systems
• Identify and prioritize high-impact opportunities across ML, GenAI, and agentic workflows in ecommerce, marketing, and social commerce
• Drive adoption of AI-powered self-serve analytics and copilots across business teams

2. Data Platform, Architecture & Governance

• Own the design and evolution of the modern data stack, including:

• Data warehouse/lakehouse (BigQuery, StarRocks)

• Data pipelines (Airflow, DBT)
• Semantic layer (Cube.dev)

• BI tools (Looker Studio, Superset)

• Extend the platform to support:

• Real-time and streaming data use cases for social commerce

• Vector databases, MCP, and LLM integration layers

• Establish strong foundations for data governance, privacy, security, quality, lineage, and cataloging

• Ensure platform scalability, reliability, and cost efficiency

3. AI, Machine Learning & Intelligent Systems

• Lead the development and deployment of:

• Anomaly detection and automated insight systems

• Generative AI use cases (copilots, automated reporting, content insights)
• Recommendation systems (product, pricing, targeting)

• Predictive models (forecasting, ROAS optimization, churn, inventory planning)

• Drive adoption of LLM-powered analytics (NL2SQL, conversational BI, insight generation)

• Build foundations for agentic AI systems that can autonomously analyze, recommend, and act

4. Business Impact, Self-Serve & Team Leadership

• Transition from pull-based dashboards → push-based, actionable insights

• Enable business teams with:

• Proactive alerts, recommendations, and decision support tools

• Scenario simulation and planning capabilities

• Build AI-powered self-serve analytics experiences, reducing dependency on central teams

• Drive semantic layer adoption and metrics standardization across the organization
• Define and track impact metrics (e.g., GMV uplift, marketing efficiency, cost reduction, automation rates)
• Build and lead a high-performing data organization (Data Engineering, Analytics Engineering, Data Science, BI)

Foster a culture of ownership, experimentation, and AI-first thinking, partnering closely with tech and business functions

Requirements

Experience & Domain Expertise

• 10+ years in data, analytics, and AI roles, with 3+ years in leadership
• Strong experience in ecommerce, marketplaces, martech, or digital platforms
• Proven track record building modern data platforms and scaling data teams
• Experience working in multi-country / SEA environments is a strong plus

AI & Data Expertise

• Deep expertise in the modern data stack:

• BigQuery, DBT, Airflow, real-time pipelines, semantic layers

• Hands-on experience with:

• Generative AI / LLMs (RAG, copilots, natural language interfaces)

• Experimentation frameworks and causal inference

• Machine learning (forecasting, optimization, recommendations)

• Familiarity with:

• Feature stores, MLOps, vector databases, and AI orchestration frameworks

• Strong understanding of data modeling, governance, and scalable architecture

Leadership & Ways of Working

• Proven ability to build and lead multi-disciplinary data teams
• Strong communication skills; able to translate complex data/AI concepts into business value
• Highly analytical and structured thinker
• Comfortable operating in fast-paced, ambiguous, high-growth environments
• Collaborative, pragmatic, and outcome-driven

Benefits

Why Join Intrepid Asia

• Build the AI-powered intelligence engine for the future of ecommerce and social commerce in SEA
• Move beyond dashboards to autonomous, decision-making systems
• Work on real-world, high-scale data across marketplaces, creators, and marketing
• Be a key leader shaping AI-first transformation across the company
• Collaborate with top brands and platforms across Southeast Asia

If you’re excited about building the AI-powered intelligence backbone for the next generation of ecommerce and social commerce in Southeast Asia, we’d love to hear from you.

In return, you will be getting

• We are building 'the operating system for digital commerce in South East Asia' covering all key platforms, working with leading international brands, with a breadth and depth of functionalities (Middleware, OMS, Inventory mgmt, Store Ops, CX, MarTech, Data & Analytics) that few in the industry can match
• You get the chance to work on exciting SaaS projects and sophisticated features and functionalities that will make a big impact in the industry, on a top-notch scalable infrastructure.
• Our Tech team has been around since 2017, so you will join a well-oiled and stable "machine" (= rockstar expert team), where processes are well established and enterprise-grade. But at the same time, our organisation is non-hierarchical, entrepreneurial and collaborative, and working on cool stuff, so you get the best of both worlds.
• Tech is a strategic pillar for intrepid, so you will feel the love and recognition for your work, and will partner closely with business stakeholders, who as internal users of the tech will provide the real-world feedback and inputs which help to take our tech stack to the next level

We also offer

Best of Both Worlds

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

Culture that Brings Out the Best

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

Grow Without Limits

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

Rewarding You Right

We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties.

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