Earned-First Creative

THE ROLE

This is a brand new role for a creatively disruptive, Earned Creative (mid weight), to be part of a creative team delivering impactful campaign ideas.

We’re looking for an ambitious creative brain to help us deliver extraordinary work and help grow the creative reputation of the agency. Someone who is passionate about the power of earned ideas to build brands, as we’re not just about flash-in-the-pan headlines, we focus on activating creatively disruptive campaigns that deliver sustained impact for brands.

This is an earned-media creative role (as a wider creative team, we also generate marketing campaigns), focused on PR, social and influencer ideas predominantly across our consumer and tech practices (we also have a FS practice, where you might be asked to work on the occasional brief) and B2C and B2B audiences. 

It’s a fantastic opportunity to work with a wider creative team of 40 people, including conceptual creatives and integrated designers and editors, so you’ll get exposure to hugely talented and experienced colleagues. In the wider agency, you’ll work alongside strategy & planning, PR account management and the influencer & social team.

It’s a fast-paced environment, with lots of opportunity to work on new business, as well as blue-chip clients including Bosch, Pepsico, Halfords, Krispy Kreme, National Rail, Bloomberg, Salesforce, Getty Images and Paulo Alto Networks.

Ideally, you’ll have experience of working in a creative agency environment, and are now looking for your next step to build your experience. You’ll be immersed in social media, have a finger on the pulse of trends in culture and be able to bring this into ideas that brands want to buy.

DUTIES AND RESPONSIBILITIES 

• Demonstrable interest in both consumer and tech brands and influencing consumer and business audiences (as this role will work across both) 
• Ability to tap into current cultural and creative trends, understanding how these can be harnessed by brands to deliver impactful ideas.
• A social media native, with an excellent knowledge of Meta and TikTok (with other social platforms a bonus), understanding how brands can creatively utilise influencers as part of campaign activation.
• A good understanding of best-in-class earned ideas look like today (and tomorrow), through a strong portfolio of creative contributions to campaigns.
• Experience of working across briefs that span the range of earned channels - developing ‘on-strategy’ ideas that fly in editorial channels.
• To be conceptually and strategically opinionated about earned creative, and confident in your ideas that are rooted in strategy, thanks to the ability to distill problems and ideas into simple, easy-to-buy concepts.

ROLE SPECIFIC SKILLS REQUIRED

• Previous agency experience in a creative role, ideally with a background in editorial PR ideas (with the capability to work in social and influence).
• Proven earned experience in developing ‘on-strategy’ ideas, with results that show your understanding of what makes an idea fly in editorial channels. 
• Broad sector experience, ie food/drink, FMCG, tech, retail, travel etc across consumer and business audiences 
• Experience in presenting and pitching (this role can be client facing), with the ability to show your ideas are rooted in insight and ‘sell’ them to external audiences.
• Experience of the creative process - from working with a strategy, interrogating a creative brief, developing a campaign creative platform (a way-in), building that into a big idea and earned activation tactics
• Experience of working in a fast-paced, multi-project environment - with the agility and flexibility to work on a range of projects.
• Comfortable working with other specialists (and outside suppliers) to explode ideas into broader campaign content e.g. video, photography, editors, post production houses etc.

ABOUT YOU

• A passion for all things creative and advertising

• Resilience to keep going in a fast paced environment

• Thrive on working in a high energy and fast paced environment, where no two days are the same

• Be proactive with a can-do attitude - be eager to get your sleeves rolled up and learn 

• Strive for excellence - be proud of your work and have meticulous attention to detail

• Friendly and approachable 

• Build rapport and able to quickly establish excellent working relationships 

• Live and breathe the agency’s values

• Strives for excellence

• Can do attitude

• Approachable and personable

• Builds rapport and is able to quickly establish excellent working relationships

• Team player

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [email protected].

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.

**Please note, we try to respond to as many applications as possible but, if you do not hear from us within two weeks of submitting your application, please assume we are unable to proceed with your application for this specific role. Thank you for your interest in VCCP**