Field Marketing Manager
ASML
Field Marketing Manager
ASML
Manufactures photolithography systems for semiconductors
Job Description
Drive field marketing strategy to support mainstream marketsegmentsbusinessgrowthby deliveringcomprehensivemarketinsights,technology assessment,competitive positioning, and customer engagement programs.
Context
Operates across mainstream market segments withfocuson scalable offerings, competitive differentiation, and supporting business& technicalteams with market intelligence and go-to-market strategies.
Key Responsibilities
Market Insights & Analysis: Analyze macro environment, end-market trends, semiconductor ecosystem, andfabcapacity plans toidentifyopportunities.
Competitive Intelligence: Conduct SWOT analyses of global and local competitors and track market share and positioning.
Go-to-Market Strategy: Develop and execute field marketing plans aligned with business priorities.
Customer & Stakeholder Engagement: Collaborate withbusinessand technical teams to align messaging and solutions.
Voice of Customer: Capture customer needs, feedback, and market signals to influence product and solution strategy.
Content & Campaigns: Develop marketing assets, value propositions, and campaigns targeting mainstream customers.
Performance Tracking: Measure campaign effectiveness, customer engagement, and contribution to pipeline growth.
Stakeholder Management
Internal:Account Managers,Business Development Managers, Product Managers, Engineering and Service teams.
External: Customer decision-makers, ecosystem partners, and industry stakeholders.
Knowledge & Skills
Strong understanding ofsemiconductoror high-tech industryecosystem.
Experience in market analysis, competitive intelligence, and strategic marketing.
Ability to translate technical insights into business value propositions.
Excellent communication and cross-functional collaboration skills.
Analytical mindset with data-driven decision making.
Requirements
Bachelor’s or Master’sdegree in business, marketing, engineering, or related field.
5+ years of experience insemiconductormarketing,sales,business development, customersupportor related roles.
Experience in B2B or semiconductor industry preferred.
Role Characteristics
Execution-focusedwithstrongownership of defined tasks and deliverables.
Works under guidance in decision-making and direction setting.
Contributes toteam successthrough insights, analysis, and marketing support.
Operates within structured frameworks to manage moderately complex topics.
Builds capabilities and experiencethroughself-initiatives
ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.
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ASML makes photolithography systems for semiconductor manufacturing, focusing on deep ultraviolet (DUV) and extreme ultraviolet (EUV) lithography machines that print circuits on silicon wafers. EUV enables finer features than DUV by using shorter-wavelength light. The company earns revenue from selling the machines and from installation, maintenance, and upgrades, and it differentiates itself by its dominant position in high-end lithography and a global services network serving major chipmakers like TSMC, Samsung, and Intel.
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