E-Commerce & Merchandising Intern
No salary listed
Internship
Bachelor's
Singapore
HybridHybrid/onsite at the Singapore office; includes a one-week store induction.
Growth & MarketingGrowth Marketing
About the job
Requirements
- Currently pursuing a Bachelor’s degree in Business, Marketing, E-Commerce, or a related field.
- Able to commit to a six-month full-time internship.
- Provide evidence of learning and delivery through schoolwork, previous internships, competitions, or personal projects.
- Pay attention to deliverable quality and question assumptions rather than accepting results at face value.
- Familiarity or hands-on experience with web analytics platforms such as Amplitude or Tableau is desirable.
- Knowledge of Google Sheets, including core formulas such as VLOOKUP, IF statements, and SUMIFS, and data manipulation techniques such as Pivot Tables and data cleaning, is desirable.
- Understanding of user search behavior, digital customer journeys, and basic search engine optimization principles is desirable.
- Enjoy sports or be open to discovering new sports with the team.
Responsibilities
- Improve internal search click-through rate and add-to-cart rate by refining search result relevance.
- Identify and proactively optimize for upcoming trending and seasonal search terms before peak search volumes occur.
- Audit and optimize existing high-search-volume queries with low click-through or add-to-cart performance using synonym mapping, search redirects, and product boosting or merchandising.
- Monitor internal search engine analytics, audit zero-result searches, and propose data-driven adjustments to search rules.
- Assist in campaign planning, asset preparation, and timely on-site execution for key commercial activations.
- Maintain and update landing pages, promotional banners, and visual merchandising assets aligned with active campaigns.
- Evaluate post-campaign performance by tracking conversion, traffic, and sales metrics to derive insights for future activations.
- Assist with keyword research, content localization, and metadata enhancements across key category pages.
- Support enhancements to digital taxonomy and navigation structure to simplify the customer journey.
- Assist in revamping and updating store location pages to improve omni-channel visibility, localized SEO, and user navigation experience.
- Support the development, optimization, and publishing of educational content and sports advice articles to drive organic search traffic and customer engagement.
- Contribute to additional digital commerce, merchandising, or analytics projects based on real-time business needs and individual capacity.
- Work with E-Category Specialists, digital marketing, supply chain, and trade teams to coordinate digital merchandising execution.
Desired Qualifications
- Adapt to changing priorities and contribute to projects according to individual capacity.
- Communicate risks or blockers early and ask for help when something is unclear.
- Share knowledge, support teammates, and be receptive to feedback.
- Turn ambiguous problems into practical next steps.
- Use pragmatic problem-solving rather than unnecessary technical complexity.
About the company
Decathlon Singapore sells sports equipment, clothing and footwear through stores and an online shop for beginners and experienced athletes. Its range covers activities from cycling and hiking to swimming and team sports, drawing on the Decathlon group's family of sport brands. Experience stores include areas where customers try equipment, while smaller collection stores connect online orders with local pickup. The business earns revenue from product sales to individuals and bulk purchases by schools, companies and other organisations. Singapore operations began online in 2014; they belong to the Decathlon group, founded in 1976 and headquartered in Villeneuve-d'Ascq, France.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
1976
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Simplify's Take
What believers are saying
- Part-time retail benefits include gear savings: Singapore Central Cluster specialists receive a 20% discount on all Decathlon products.
- Freelance restringers avoid equipment costs: Singapore supplies the professional stringing machine, tools and materials onsite.
- E-commerce interns get store immersion: Singapore's six-month placement includes one week of retail induction.
What critics are saying
- Inventory shifts disrupt regular hours: Singapore SGLab Flow of Goods specialists must accept early mornings or overnight work.
- Year-end pay depends on local results: Singapore West Cluster Sport Leaders' profit sharing tracks country performance.
- Internship eligibility is narrow: Singapore e-commerce applicants must be current bachelor students available full-time for six months.
What makes Decathlon Singapore unique
- The group controls more than shelves: Decathlon integrates product design, production and distribution.
- Singapore has regional reach: its supply team serves more than seven Southeast Asian countries.
- Resale has a national commercial structure: Singapore combines buyback, upcycling and second-hand sales across stores and online.
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