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Red Bull

Manufactures and markets energy drinks

Student Marketer Intern - University of New Brunswick

Brand & Creative MarketingConfirmed live in the last 24 hours
InternshipFredericton, NB, CanadaNo salary listedIn-person

About the Job

Requirements

  • Applicants must be enrolled in the post-secondary school listed in the job title.
  • Applicants must hold a full (G) class, valid Canadian driver's license with a clear driving abstract.
  • Applicants must be available to work evenings and weekends.
  • Applicants must be fluent in English.
  • Applicants should be passionate about the Red Bull brand and product.
  • Applicants should be approachable and have strong communication skills.
  • Applicants should understand student life and the collegiate landscape, city, and region, including behind-the-scenes activities and popular locations.
  • Applicants should have a creative mindset, entrepreneurial spirit, strong sense of responsibility, and initiative.
  • Applicants should be connected with a diverse range of influential groups and individuals on campus.

Responsibilities

  • Represent the brand and company values through everyday interactions with consumers and customers.
  • Grow the user base by sampling products to consumers at appropriate places and times and competently answering consumer questions.
  • Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
  • Establish and maintain relationships with key local individuals.
  • Drive brand engagement through authentic content on social media handles.
  • Work at Red Bull and supported events to help deliver an unforgettable brand experience for consumers.
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
  • Collaborate with sales to open new distribution points for Red Bull on campus and beyond.
  • Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
  • Ensure defined store standards are executed.
  • Deliver high-quality execution and attention to detail across all areas of the role.
  • Share ideas and collaborate with the team through regular face-to-face and online interaction.
  • Plan and report activities accurately and on time through the dedicated online platform.
  • Contribute local insights, trends, and opportunities to develop the Red Bull media business.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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