Tradeshow and Event Specialist

JOB OVERVIEW:

The Tradeshow & Event Specialist is responsible for planning, organizing and executing global marketing tradeshows and events, as well as supporting external vendor management in support of marketing initiatives. Assists in the development of the annual show plan and budget in collaboration with internal leadership and stakeholders and manages logistics and associated staff to ensure smooth event operations from concept to completion Collaborates cross-functionally, oversees projects, reports on trade show results, and recommends continuous improvements for maximum results.

KEY RESPONSIBILITIES: 

•    Supports implementation of strategic event messaging and creative plans that integrate PR, web, social media, keynote presentations, internal communications and other assets required to support events.

•    Maintains the master event calendar and handles all event logistics including shipping / receiving of booth assets, management of major booth assets, set-up and tear-down, event execution, staffing and training, integrated marketing and results reporting.

•    Provides ideas and solutions for meeting content and flow.

•    Partners with external vendors and/or selected Henry Schein groups providing services to support any event to ensure costs-saving efforts are maximized.

•    Establishes relationships with outside vendors and hotel contacts.  Negotiates and manages cost-saving efforts by leveraging Henry Schein as a company. Creates and coordinates outside department staff when necessary for onsite help

•    Creates and tracks event budgets providing budget recommendations with justifications. Manages and tracks event expenses including budget-to-actual performance. Foresees and communicates any revenue risks and opportunities. Follows event metrics/goals/benchmarks and track/report progress against them

•    Recommends and secures approval for event plan purchases including vendor bidding, purchase orders and budget-to-actual tracking

•    Coordinates updates to show materials and booth graphics as necessary including graphic design, printing and production

•    Responsible for onsite decisions regarding logistical changes.

•    Partners with Marketing Managers, Product Managers, Director of Sales, Director of International Sales, Director of Marketing, etc. when necessary to ensure that they are kept informed on the status of events, staff meetings and updates are coordinated and facilitated.

•    Participates in special projects and performs other duties as required.

In addition to the essential duties and responsibilities listed above, all positions are also responsible for:

•    Keep abreast of all industry related happenings, cost of outside services/products, site inspect hotels for partnership opportunities, attend industry events and contract negotiations.

•    Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures including WorldWide Business Standards.

•    Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments.

•    Recognizes current and changing trends that can be utilized to increase success for shows and events

SPECIFIC KNOWLEDGE & SKILLS: 

• 2+ years executing trade shows or events within a marketing department required; and/or
• 2+ years project management experience in a high-volume, fast-paced environment
• Some knowledge of Medical Device Regulations a plus (FDA/ISO 13485/MDD/Sunshine)
• Ability to effectively produce concurrent deliverables and collaborate across business functions
• Skilled at project management of multiple, concurrent activities to ensure completion within target dates, managing shifting priorities
• Knowledgeable in, and successful history of managing external resources and suppliers
• Understanding of basic convention center logistics including shipping, vendor services, and rules/regulations
• Highly organized, attentive to detail, deadline driven, and responsive to both internal and external stakeholders
• Experience with budgets and understanding of basic accounting functions
• Familiar with a variety of concepts, practices and procedures within a particular field. Relies on extensive experience, organizational skills and judgment to plan and accomplish goals.  Performs a variety of tasks.
• This position must have the ability to operate personally within the business organization through communication and interaction effectively with peers, as well as superiors within the organization. Strong interpersonal skills are needed to solve problems by clarifying the real issues and roadblocks to minimize conflict and build group commitment, influence others, and give criticism when necessary and praise to produce results.  Strong verbal communication skills to develop credibility based on respect and trust from all division leaders, find alternatives to working with “difficult” people, generate enthusiasm for your ideas and proposals and save time, energy, and talent by improving inter-division relationships.
• This position is an independent thinker.  Responsible for solution finding on all events and conventions.  This position is willing to share ideas that differ from how the business division thought.  Communicate explanations that force the division to force the team to give careful consideration to the information and have the confidence to voice their opinion.
• This position must be able to work independently without direct supervision or encouragement while being accountable for decisions and projects. The Tradeshow Specialist must be able to stay focused and get things done as well as be accustomed to taking the lead and not waiting for answers from leadership. To work independently, the specialist must be creative, proactive, and inspired by a vision of how things could be. They should have an analytical mind to help them process information quickly and correctly

GENERAL SKILLS & COMPETENCIES: 

• Basic understanding of industry practices 
• General proficiency with tools, systems, and procedures 
• Basic planning/organizational skills and techniques 
• Good decision making, analysis and problem-solving skills 
• Good verbal and written communication skills 
• Basic presentation and public speaking skills 
• Basic interpersonal skills 
• Developing professional credibility 

MINIMUM WORK EXPERIENCE: 

Typically 2 to 4 or more years of increasing responsibility in terms of any applicable professional experience.

PREFERRED EDUCATION: 

Typically a Bachelor's Degree or global equivalent in related discipline.

TRAVEL / PHYSICAL DEMANDS:

Position will require domestic travel 6-10 times per year to attend major events and trade shows.

The posted range for this position is $60,600-$90,900, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.

This position is eligible for a bonus not reflected in the posted range.

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status. 

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers