Venue Sales and Promotions Specialist

Full Salary Ranges: $26.75 - $38.53 Hourly

Anticipated Hiring Ranges: $26.75 - $31.36 Hourly

Why do I see two salary ranges?

The City of Greeley in compliance with Colorado state law, includes a salary range for all positions posted.  This law is intended to improve wage transparency.  The City of Greeley, in support of wage transparency, posts both the full salary range for each position (what you might anticipate your earnings could be if you work for the City of Greeley for some time), as well as the anticipated hiring range (the range within which the City anticipates making an offer).  The actual offer extended will be based on your years of relevant experience, education, certifications and potentially other factors.  

City of Greeley's Total Rewards
The City of Greeley is committed to providing a comprehensive total rewards program that supports employees in their work by encouraging excellence andinvesting in employee development and recognition. This philosophy is grounded in fiscal responsibility, organizational effectiveness, and employee safety and well-being, ensuring the responsible stewardship of public resources while offering meaningful and comparable rewards. This approach ensures that the city remains an attractive, inclusive, and rewarding work environment, while also effectively serving the community.  

Benefits: This position is benefits eligible. Please view our benefits guide here.

Job Summary:

The Venue Sales and Promotions Specialist is responsible for driving revenue through event space sales, building and maintaining strong client relationships, and promoting the venue as the premier destination for events. This role involves creating and implementing strategies to increase visibility, coordinating media buys with third-party agencies, and collaborating with external partners and internal teams to ensure successful event execution. The specialist will also manage content creation, act as a liaison between the communications department and external agencies, and ensure all promotional efforts align with event goals and contracts. Additionally, this role requires a high level of sales and customer service experience to ensure customer satisfaction and exceed client expectations.

Experience, Knowledge, Skills:

Minimum Requirements

• A Bachelor’s degree in Communications, Hospitality, Business Administration, or related field.
• At least four (4) years of experience in event sales, hospitality, or related fields.
• One (1) year of proven sales experience with a demonstrated ability to meet and exceed sales targets.
• Two (2) years of strong background in customer service with experience managing relationships and addressing client needs.

OR 

• Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job,

AND 

• Possession of a valid driver’s license.

Preferred

• Two (2) years' experience coordinating with external agencies and managing media buys.
• Two (2) years familiarity with digital content creation and social media management.
• Bilingual in Spanish.

Knowledge, Skills, and Abilities

• Creativity in promotional strategies and content creation.
• Ability to work in a fast-paced, team-oriented environment.
• Strong interpersonal and problem-solving skills.
• Excellent time management and organizational skills.
• A customer-centric approach with a focus on exceeding client expectations.
• Strong sales and negotiation abilities, with experience managing contracts and promotional strategies.
• Excellent written and verbal communication skills with a client-focused approach.
• Strong organizational and project management skills, with attention to detail.
• Proficiency in CRM software, Microsoft Office Suite, and social media platforms.
• Ability to adapt and work efficiently under tight deadlines, especially during high-demand periods.
• Experience working with artists, agents, and external vendors to meet contractual obligations.

Travel:

• Category A-Standard Local Travel:This positionrequires occasional local travel within the County. Employees may be expected to walk or drive short distances to attend meetings, trainings, or perform work at other city buildings or partner sites.

Essential Functions:

• Proactively seeks and secures event bookings, including corporate events, private functions, and public performances.

• Builds and maintains strong relationships with clients, event planners, and organizations to generate repeat business and referrals.

• Conducts venue tours for prospective clients, showcasing venue features, capabilities, and amenities.

• Consistently meets or exceeds sales goals, utilizing relationship-building techniques to convert leads into bookings.

• Provides exceptional customer service by understanding clients’ needs, offering tailored solutions, and ensuring successful event outcomes.

• Addresses client inquiries, concerns, and special requests promptly, ensuring the highest level of customer satisfaction.

• Develops and executes strategies to increase venue visibility and attract a wide range of clients.

• Represents the venue at trade shows, community events, and networking opportunities to expand its client base.

• Collaborates with internal teams to create promotional materials and campaigns to showcase venue offerings.

• Manages outreach campaigns, including holiday pushes, low sales, and event-specific promotions requested by artists or agents.

• Serves as the main point of contact between the venue and external agencies, ensuring smooth collaboration on coordinating media buys with third-party agencies, content creation, and overall promotional strategy.

• Works closely with agencies to plan, purchase, and manage media placements across various platforms, ensuring maximum reach for the venue’s events.

• Collaborates with the Communications & Engagement (C&E) team to align promotional strategies with event goals, ensuring consistent messaging across all platforms.

• Tracks the performance of media campaigns, analyzing effectiveness and recommending adjustments as necessary.

• Coordinates with C&E to ensure accurate and timely posts across various social media platforms, including event highlights, backstage shots, and promotional materials.

• Manages UCCC social media content

• Builds and maintains a digital media database, providing images and videos for ongoing use in future promotional efforts.

• Assists with preparing contracts with clients, ensuring compliance with terms and venue policies.

• Collaborates with C&E to ensure all event promotions align with artist and venue contracts, especially regarding promotion timelines and asset usage.

• Ensures UCCC events meet contractual requirements, including asset acquisition, promotional deadlines, and collaboration with artist agents to meet specific needs.

• Monitors venue contracts to ensure promotion schedules are met on time, adhering to artist and venue expectations.

• Coordinates and execute campaigns such as ticket giveaways or promotional pushes for upcoming events.

• Engages with local communities by setting up booths, distributing flyers and posters, and coordinating meet-and-greets or VIP access for memberships or sponsors.

• Facilitates community and customer focus groups to gather feedback and improve event offerings and customer satisfaction.

• Monitors industry trends and competitor activities to identify new opportunities for venue promotion and growth.

• Gathers data and assist in creating reports that highlight event successes, sales statistics, and areas for growth.

• Gathers content and images for promotional materials, including infographics and annual reports.

• Collaborates with internal teams, including event management, communications, and operations, to ensure smooth transitions from booking to event execution.

• Works closely with C&E to avoid scheduling conflicts and ensure consistent messaging across all departments.

• Provides detailed event requirements to ensure all promotional efforts align with client expectations and venue capabilities.

• Assists with content creation and strategy for promoting the venue across multiple CPRD facility platforms.

• Performs other duties as assigned.

Supervisory Responsibilities:

• None

Work Environment and Physical Requirements:

Work Environment:

• Employee is subject to working alone, with groups, and/or attending meetings.

• May be required to conduct business in alternate locations within City buildings or field sites, sometimes in formal settings.

• May be required to work extended hours in the evening, holidays, or weekends.

• Frequent interruptions and be required to manage competing priorities with inflexible deadlines.

• Frequent participation in meetings.

• Frequent contact occurs with employees and the public, in person, and on the telephone.

• Frequently is required to sit and talk or hear customers.

• Ability to manage competing priorities with frequent interruptions and an expected high level of accuracy in work is expected.

• Work is safe to having minimal hazards that are typically found in a general office environment where there is rarely, little, or no exposure to injury or accident.

Physical Requirements:

• Ability to sit, use hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
• Ability to stand occasionally.
• Ability to lift and/or move up to 20 pounds occasionally.

EOE Statement: The City of Greeley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

ADA Statement: We are committed to an inclusive and barrier-free search process. We provide accommodations for applicants requesting accommodation through the search process such as alternative formats of this posting.  Individuals with disabilities in need of accommodations throughout the search process should contact the ADA Coordinator at: [email protected] .

Conditions of Employment: The City of Greeley is an at-will employer.  Employees and the City may terminate employment at any time for any reason.  Candidates must successfully complete all pre-employment screenings and employment eligibility verification. Pre-employment screenings include a drug test, a background and national sex offender search, a motor vehicle record search, and for some positions, a physical demands evaluation. For more information about City policies and practices during the recruitment process, including but not limited to EOE, Reasonable Accommodation, and pre-employment screenings, please visit our career page HERE.