Full-Time

Senior Technical Product Manager

Growth Marketing & CRM

Posted on 8/27/2024

Foodsmart

Foodsmart

201-500 employees

Personalized nutrition and meal planning platform

Food & Agriculture
Healthcare
Consumer Goods

Compensation Overview

$160k - $190kAnnually

Senior, Expert

Remote in USA

Category
Product Management
Product Marketing
Product
Required Skills
Segment
AWS
Marketing
Requirements
  • 5+ years of experience in a product management role, with a proven track record of successfully launching and optimizing CRM/CDP and marketing platforms.
  • Expertise in developing and leveraging data for personalized marketing to drive acquisition and engagement.
  • Experience in multi-channel marketing, particularly with platforms like Twilio Segment and Customer.io.
  • Strong background in AWS, particularly in the context of data integration and warehousing.
  • Experience in managing cross-functional teams and mentoring key team members to drive project success.
  • Knowledge of both B2B2C and B2C marketing strategies, with a particular emphasis on healthcare, food delivery, or similar industries.
Responsibilities
  • Lead the development and integration of a unified data platform to provide a 360-degree view of members, enhancing personalized marketing and outreach strategies.
  • Connect various platforms to drive outreach and engagement, focusing on seamless data exchange and optimization.
  • Manage the integration of third-party vendors and tools, such as AWS, Zendesk, Customer.io and AWS Connect, to support our outreach and support efforts.
  • Partner closely with our Marketing Team to enable the development of personalized marketing strategies using the 360-degree view of member data, to support both acquisition of new members and drive ongoing engagement.
  • Manage Product Managers leading the efforts to enable referrals from health system and provider partners, and continuously improve our contact center efforts.

Foodsmart offers a platform that helps individuals and families improve their nutrition and meal planning through dietary assessments and nutrition counseling from dietitians. Users receive personalized meal plans and can order healthy food directly to their homes via partnerships with delivery services like Instacart and Grubhub. What makes Foodsmart unique is its combination of meal planning, nutrition advice, and food delivery in one service, catering to those with specific health needs and families seeking healthier options. The company's goal is to empower people to make better dietary choices and enhance their overall health.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$301.4M

Headquarters

San Francisco, California

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $200M to expand operations and reach more patients with telenutrition services.
  • Growing demand for personalized nutrition solutions boosts Foodsmart's market potential.
  • Partnership with Instacart shows improved health outcomes for obesity and diabetes patients.

What critics are saying

  • Legal challenges from TCPA violations could harm reputation and incur financial penalties.
  • Dependence on major food delivery partners poses risk if partnerships are disrupted.
  • Rapid expansion may strain operations and affect service quality.

What makes Foodsmart unique

  • Foodsmart integrates dietary assessments, nutrition counseling, and food delivery in one platform.
  • Partnerships with Instacart, Grubhub, and Walmart enhance Foodsmart's food delivery capabilities.
  • Foodsmart's Foodscripts program allows dietitians to prescribe meals like medications.

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Benefits

Competitive compensation

Unlimited PTO

Flexible working hours

Flexible working location

Paid health insurance

Monthly gym subsidies

Daily lunch allowances

INACTIVE