Head of Unified Video

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Head of Unified Video, EMEA, is a senior leadership role at the heart of Omnicom Media, responsible for defining, elevating, and integrating the group’s unified video proposition across the network. With a primary focus on building an OM Unified Video strategy across EMEA, the role will connect CTV, digital streaming and the broader video ecosystem, including social, video sharing, and creator-led content, to local linear TV & BVOD strategies, to ensure a truly and connected unified video approach. This role sets the vision for a holistic, audience-centric approach to video—ensuring Omnicom agencies deliver best-in-class, data-driven, and innovative solutions for clients at scale. unified video strategy. As a central leader, the Head of Unified Video, EMEA, works across all Omnicom markets, driving collaboration, consistency, and excellence in video planning, activation, and measurement.

Key Responsibilities

Unified Video Strategy & Vision

• Work with local markets to understand where inconsistencies exist in our unified video strategy and drive a more uniform approach through best practice sharing
• Define and implement the OM Unified Video strategy spanning CTV, and digital streaming, & OEMs for Prime, Netflix, Disney+, YouTube, Sky, Paramount, and CTV longtail e.g. Rakuten
• Outline how the OM EMEA Unified Video approach integrates into local market strategies, complementing linear and BVOD strategies
• Set a future-ready vision for video, driving consistency, innovation, and excellence across all Omnicom EMEA markets
• Ensure the unified video approach considers how all video channels work together, maximizing synergies and audience impact across broadcaster, streamer, social, and creator-led environments.
• Work closely with the Commercial Discipline to ensure that the Unified Video strategy is aligned with the investment strategy, and that the investment strategy is aligned with the Unified Video strategy. This role is responsible for shaping how our regional/global partnerships look with major video partners whilst also helping to build the narrative to support the delivery of any commitments
• Work closely with creative (Omnicom Production & Artbot) and EMEA market planning leads to determine and articulate a holistic video proposition for the group and its clients.

Platform & Partnership Leadership

• In conjunction with the Commercial team, build and manage strategic partnerships with global/EMEA streaming platforms, and leading social/video sharing platforms.
• Work with key commercial team stakeholders to build OM’s EMEA relationships with Netflix, Prime, Disney+, Sky, CTV suppliers, OEMs, to build market leading strategic partnerships
• Build the ‘Only OM’ proposition (delivering something truly unique that is only available at OM) by securing first-mover opportunities, joint innovation projects, thought leadership, and access to exclusive inventory and data for clients and the group.
• Leverage the ‘Only OM’ strategy to move the value conversation away from price, leveraging partner relationships to unlock new & differentiated innovation for Orion/OMnet/Outcomes solutions, unlocking net new value for OM clients

Audience & Data-Driven Video Planning

• Lead the development of advanced audience segmentation, targeting, and measurement approaches for video, leveraging broadcaster, streamer, social, and creator data.
• Define OM’s planning approach to addressable and non-addressable Video planning, utilising new and emerging data signals to make video become outcomes enabled.
• Champion the use of Omni and Acxiom to unlock deeper audience insights and inform video planning and buying.

Commercial Translation & Value Creation

• Redefine the value equation for OM clients by creating smarter measurement metrics with key video publishers, to directly link Video investment (including Outcomes investment) to business & results.
• Drive delivery of commercial outcomes, client retention, and new business growth through video excellence.

Innovation, Product Leadership & AV Toolkit Management

• Lead the adoption and scaling of new video formats, addressable solutions, and cross-platform measurement approaches (e.g., shoppable video, interactive, dynamic creative, cross-device reach).
• Build and scale an EMEA OM AV Toolkit—ensuring these products are market-leading, insight-driven, and fully integrated into client solutions (e.g. Video Measurement Framework)
• Ensure OM is at the forefront of video innovation and market trends, across streaming, social, and creator ecosystems.

Capability Building & Best Practice

• Codify and disseminate best practices, frameworks, and operating models for unified video planning and activation across all EMEA markets.
• Lead training, certification, and knowledge-sharing programs to upskill teams and foster a culture of continuous learning.
• Monitor performance, identify opportunities for growth and efficiency, and ensure adherence to industry standards and platform policies and evidence the value of the OM Unified Video approach.
• Deliver thought leadership around the changing Video landscape.  The Video ecosystem expected to experience significant change in the next 12-18 months. Help OM clients and markets stay ahead of and capitalise on the evolving ecosystem

Community, Talent Leadership & Collaboration

• Foster a vibrant, inclusive community of EMEA video specialists, building a Unified Video Steering Group across OM EMEA. This steer co will bring together senior stakeholders to drive cross-agency alignment, innovation, and set the agenda for group-wide video initiatives and best practice in unified video.
• Represent OM at industry events, thought leadership forums, and with key broadcaster and streamer partners to enhance profile and influence.
• Maintain strong relationships with EMEA broadcasters, streamers, social platforms, and creator platform contacts at all levels.

Required Experience & Skills

• Extensive experience in video strategy, planning, and leadership roles, with a proven track record of working with broadcasters, streaming and video platforms.
• Deep expertise in the video marketplace, including linear TV, BVOD, CTV, digital streaming, social, and creator content.
• Strong commercial acumen and proven ability to drive growth and transformation through broadcaster, streamer, and platform partnerships—including the management of partnership credits and commercial agreements.
• Proven experience in product management and development, ideally with AV planning or measurement tools.
• Exceptional leadership, communication, and stakeholder management skills, with experience leading cross-agency or cross-functional groups.
• Passion for talent development, collaboration, and setting new industry standards.





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