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Kessler Collection

Field Marketing Manager

Full-TimeDeadline 12/27/26
No salary listed
Junior, Mid
Orlando, FL, USA
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • At least 1 to 3 years of experience in Marketing and Communications; hospitality industry experience is essential.
  • Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including return on investment and key performance indicator metrics.
  • Proficiency with Photoshop, Adobe Illustrator, Premiere, and After Effects.
  • Demonstrated ability to develop and maintain relationships with internal and external contacts, including general managers, directors of sales and revenue, regional teams, media representatives, and public relations firms.
  • Knowledge of social media marketing and content creation using tools such as ShortStack, Offerpop, Hootsuite, and WordPress.
  • Ability to produce print and collateral marketing materials.
  • Ability to organize exclusive events.
  • Must communicate verbally and in writing with employees and guests at all levels in an attentive, friendly, courteous, and service-oriented manner.
  • Must multitask and prioritize departmental functions to meet deadlines.
  • Must maintain regular attendance in accordance with scheduling and hotel needs.
  • Must maintain high standards of personal appearance and grooming.
  • Must comply with hotel standards and regulations to support safe and efficient hotel operations.
  • Must identify problem areas and assist in implementing solutions.
  • Must anticipate, prevent, identify, and solve problems effectively.
  • Must understand and evaluate complex information and data from various sources to meet objectives.
  • Must maintain confidentiality of information.
Responsibilities
  • Create and maintain marketing strategies that meet objectives and enhance the hotel's image.
  • Evaluate customer feedback, market conditions, and competitor information to implement marketing strategies.
  • Coordinate and execute marketing, advertising, promotional activities, and social media campaigns.
  • Manage brand agencies for collateral design, printing, and other promotional requirements.
  • Organize special events that generate press and public relations coverage.
  • Research and identify co-marketing companies that complement the hotel brand, and establish programs or events that generate attention.
  • Create and curate lifestyle programming with hotel operations for use in public relations articles and social media activity.
  • Manage public relations agencies day to day, ensuring objectives, strategies, and roadmaps are executed on time.
  • Monitor hotel marketing and brand standards for compliance.
  • Coordinate with the Director of Revenue to integrate branding into e-marketing and paid online advertising, including pay-per-click keyword submissions, e-blasts, e-brochures or modules, and e-proposals, as well as social media, public relations, blog content, and direct mail.
  • Support website blogs and manage content strategy with the Director of Revenue.
  • Develop promotions and packages resulting from public relations and other marketing initiatives.
  • Manage offline advertising plans and coordinate online marketing activity with the Director of Sales and Marketing and Director of Revenue as needed.
  • Assist with developing marketing budgets.
  • Oversee hotel photo shoots and manage photo libraries.
  • Develop property marketing partnerships and marketing initiatives to increase customer loyalty and market share.
  • Manage online reputation and messaging on third-party sites to align with the brand and support social media content opportunities.
  • Support strategic planning, market research, presentation development, and other requests from senior management.
  • Create monthly reports tracking campaign success.
  • Create branded presentation documents in the appropriate brand format.
  • Perform other duties as requested by management.

About the company

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