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Amgen

Makes biotech medicines for serious illnesses

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBeijing, ChinaNo salary listed

About the Job

Requirements

  • A bachelor’s degree or higher is required.
  • At least five years of marketing or related work experience, or at least two years of consulting experience together with at least three years of marketing or related work experience.
  • English written communication ability is required.

Responsibilities

  • Collect and analyze market environment, competitive dynamics, and relevant business information to support brand strategy development.
  • Identify market opportunities, potential risks, and growth drivers, and formulate business recommendations.
  • Track market trends and customer insights to support business decisions and brand planning.
  • Support development of brand strategy and annual marketing plans based on market insights, brand objectives, and business needs.
  • Participate in developing and optimizing brand strategy, customer strategy, and brand positioning.
  • Support product lifecycle management and drive continued improvement in brand value.
  • Execute marketing campaigns and key projects according to marketing strategy and annual plans.
  • Support planning and execution of brand-level marketing campaigns and track their results.
  • Develop and optimize marketing campaign content, customer engagement plans, and communications materials.
  • Track project performance indicators and campaign results, and continuously optimize execution plans.
  • Build and maintain relationships with key internal and external stakeholders.
  • Collaborate closely with Medical, BU, Market Access, BAI, and other relevant teams to advance project implementation.
  • Collect and integrate feedback from cross-functional teams to support effective execution of marketing strategy.
  • Support localization of global strategy and sharing of best practices.
  • Develop budgets in accordance with company requirements and execute them as planned to ensure resources are used appropriately and efficiently.
  • Track marketing campaign budgets and project investment to improve resource-use efficiency.
  • Comply with company policies and applicable laws and regulations.
  • Continuously develop marketing expertise, industry knowledge, and business capabilities.
  • Share experience and best practices to support the team’s development.

Desired Qualifications

  • A degree in medicine, pharmacy, marketing, business management, or a related field is preferred.
  • Relevant experience in the pharmaceutical industry is preferred.
  • Project management and cross-functional collaboration experience are preferred.
  • Fluent spoken English is preferred.

About the Company

Amgen

Makes biotech medicines for serious illnesses

Amgen develops and makes biologic medicines, which are drugs built from proteins and antibodies grown in living cells, for serious conditions such as heart disease, cancer, and bone loss. Its anemia drug Epogen, approved in 1989, became one of the biotechnology industry's first blockbuster medicines. Amgen grows these drugs in large tanks called bioreactors, and its products include the cholesterol drug Repatha, the bone-building drug Evenity, and the severe asthma drug Tezspire. It earns money by selling these medicines, mostly through large drug wholesalers that supply hospitals and pharmacies. Amgen was founded in 1980 and is based in Thousand Oaks, California.

Company size
10,001+
Company stage
IPO
Headquarters
Thousand Oaks, CA
Founded
1980

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