Marketing Manager

IKO 2026 Profit Power series kicks off with packed roofing contractor workshops in Halifax and Winnipeg. Industry pros share practical strategies on marketing, crafting the perfect sales pitch, and scaling up your business with roofing contractors in two fully booked canadian events. 19. März 2026 12:39 ET | Quelle: IKO Mississauga, March 19, 2026 (GLOBE NEWSWIRE) - IKO's 2026 Profit Power series hit the ground running with two full-house roofing contractor workshops in Halifax and Winnipeg, leaving attendees energized, inspired and armed with actionable strategies to grow their roofing businesses. "Profit Power is about giving contractors insights they can take straight back to their businesses," said Jack Gottesman, Marketing and Brand Director at IKO North America. "The turnout, energy and engagement at Halifax and Winnipeg were incredible. If you weren't there, you missed an experience that went far beyond a typical workshop. The Halifax workshop, the first-ever Profit Power roofing contractor workshop in the Atlantic Provinces, brought together contractors at the scenic Marriott Harbourfront Hotel overlooking the Halifax Harbour. Industry leaders shared hard-earned insights; attendees were seen scribbling notes, soaking up personal lessons from Dmitry Lipinskiy of Roofing Insights, who shared his journey building a successful roofing business and practical tips for leveling up social media in today's digital era. Other Halifax speakers included Wade Brown from JobNimbus and Mitch Beaulieu of Advanced Level Roofing, offering guidance on scaling businesses. Mitch has been an IKO ROOFPRO Craftsman Premier contractor since 2020 and has grown his business from Calgary in 2016 to five cities today. After the workshops, contractors wrapped up the day with axe throwing and networking at the happy hour. In Winnipeg, the energy was just as high, with another full house. Sessions included Wade Brown on peak performance, Jason Ashman from Scorpion on digital marketing and Dimitry's signature business-building advice. The event also featured Steve Bunin, an executive communication coach and former sportscaster for ESPN, CBS, FOX and more, who taught attendees the art of storytelling. Through interactive exercises, roofers practiced delivering winning pitches and communicating their value, gaining practical tips they could use immediately. The day ended on a high note with a happy hour and a Winnipeg Jets game at Canada Life Centre, creating lasting memories as the Jets secured a 4-1 victory over the Tampa Bay Lightning. Attendees also learned about IKO's manufacturing excellence, vertical integration and the ROOFPRO contractor loyalty program, demonstrating how IKO supports contractors not only with products but also with collaborations, growth and opportunities to thrive. Scorpion and JobNimbus are among the many strategic partnerships available to all ROOFPRO members, giving contractors access to tools designed to help them work smarter and sell more. The Profit Power series continues in the U.S. with upcoming workshops in (subject to change): * Portland, OR - May 12 * Houston, TX - May 14 * Orlando, FL - June 2 * Boston, MA - June 4 * St. Louis, MO - Oct 27 * Minneapolis, MN - Oct 29 For high resolution pictures, see here. IKO ROOFPRO is IKO's contractor loyalty reward program, open to residential roofing contractors in the U.S. and Canada. The program provides IKO ROOFPRO members with access to an array of valuable benefits. IKO is a worldwide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. A vertically integrated company, IKO operates more than 35 manufacturing plants throughout North America and Europe. IKO is a family-owned business established in 1951. Attachments Weiterführende links.

Scorpion launches Convert, ai-powered technology that turns missed leads into booked revenue. By News Desk On Oct 24, 2025 Scorpion, the leading provider of digital marketing and technology solutions for local businesses, announced the launch of Scorpion Convert, an AI-powered intake and conversion tool that helps businesses instantly respond to and qualify leads, turning more prospects into revenue-driving business. The launch follows a successful beta, where Convert consistently turned missed opportunities into booked jobs and measurable revenue. Convert addresses a key challenge for local businesses: the gap between generating leads and actually closing them. Missed calls, delayed responses, after-hours requests, and limited staff coverage all lead to lost revenue. Notably, 30-50% of calls go unanswered, even at strong-performing businesses. Convert fills that gap with AI voice and messaging assistants that work 24/7 across phone, text, chat, and forms, responding instantly and helping move leads forward without adding headcount. "Convert was built to solve a real problem we see every day: local businesses doing everything right to generate leads but still missing out on revenue from leads that go unanswered," said Rustin Kretz, Founder and CEO of Scorpion. "Convert gives them a way to stay responsive around the clock to turn more inquiries into revenue while saving time for their team." Built on thousands of real intake conversations, Convert uses AI to engage naturally with prospects in a way that feels human and helpful. It integrates with popular CRM and practice management systems like ServiceTitan, Clio, and others for real-time scheduling, making it easy to plug into the systems businesses already use. Key features of Scorpion Convert include: * AI Voice and Messaging Assistants: Two AI-powered assistants work together to ensure every inquiry is handled, from Facebook messages to phone calls, and every channel in between, promptly and professionally. * Built for Your Business: Convert is customized to match a business's unique needs, including how inquiries are handled, scripts are delivered, and leads are qualified, ensuring every interaction aligns with the brand and workflow. * 24/7 Coverage: Convert works around the clock, including nights, weekends, and any time a business's team is unavailable. * Automated Scheduling: Convert can book appointments directly into a business's supported scheduler, simplifying the intake process. * Seamless Integration: Convert integrates quickly and easily into your Scorpion website and marketing solutions. During the Convert beta, Scorpion worked with a range of local businesses to measure performance and revenue impact. Results showed consistent gains in lead conversion and booked revenue, including: * A 26% average increase in booking rates across participating clients. * $28,000 in new sales captured in just one week by Plumbrite, a Nebraska plumbing business, that would have otherwise been missed. * A 60% increase in lead-to-customer conversions for California A-1 Heating & Cooling, a California-based HVAC business. * Nearly $1 million in new revenue generated across participating businesses. "This is revenue many businesses are losing without even knowing it," said Dan Bedell, President of Enterprise at Scorpion. "Convert doesn't just answer the phone. It drives results. It has one job: help you turn more of your marketing into paying customers."