S

Scorpion

Delivers SEO, ads, social marketing services

Overview

Scorpion provides digital marketing services to small and medium-sized businesses, helping them grow their online presence and revenue. It offers a full suite of services including search engine optimization (SEO), paid advertising, social media marketing, and online reputation management, plus platforms for customer communication, online scheduling, and performance tracking. Its products work through subscription-based or customized marketing plans that pair practical marketing services with analytics and reporting to optimize results. Unlike some competitors, Scorpion emphasizes transparency and a true partnership with clients, delivering clear performance metrics and tailored strategies for industries such as law, home services, healthcare, multi-location brands, and franchises. The company’s goal is to help clients attract more customers, improve engagement, and increase recurring revenue by managing the digital marketing effort on their behalf.

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About Scorpion

Simplify's Rating
Why Scorpion is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise Software

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$100M

Headquarters

Santa Clarita, CA

Founded

2001

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What believers are saying

  • November 9, 2026 Microsoft award validates Scorpion's revenue-linked bidding technology.
  • September 23, 2026 OpenAI, TikTok, and ServiceTitan exposure helps capture AI-search shifts.
  • August 19, 2026 Demand Gen and September 18 Yelp integrations expand monetizable ad inventory.

What critics are saying

  • Google, Microsoft, and OpenAI own the channels; they can disintermediate agencies anytime.
  • 2026 acquisitions add integration debt; misaligned platforms and teams can dilute service quality fast.
  • If platform automation replaces local marketing agencies, Scorpion's margins collapse within two years.

What makes Scorpion unique

  • RevenueMAX ties ads, calls, CRM, and revenue attribution into one workflow.
  • Scorpion's 2026 Microsoft, TikTok, Google, and ChatGPT partnerships widen channel access.
  • Coalmarch acquisition on October 19, 2026 deepens pest, lawn, and home-services specialization.

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Funding

Total Funding

$100M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Flexible Work Hours
  • Remote Work Options
  • Paid Parental Leave
  • Professional Development Budget
  • Phone/Internet Stipend
  • Company Equity
  • Paid Vacation

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

-1%
AdTechEdge
Nov 9th, 2026
Scorpion Connects CRM revenue Data to Microsoft Ads optimization.

Scorpion Connects CRM revenue Data to Microsoft Ads optimization. Scorpion Connects CRM Data to Microsoft Ads Scorpion is expanding the use of customer and revenue data in digital advertising, connecting call-tracking and customer relationship management (CRM) information directly to Microsoft Advertising campaigns. The technology is designed to help local businesses shift advertising budgets toward the services and markets generating booked jobs, signed cases, and revenue rather than optimizing campaigns around lead volume alone. The digital marketing technology provider received the 2026 Microsoft Advertising Partner Award for Data Integration Excellence for its work connecting downstream business outcomes with advertising decisions. The recognition highlights a broader shift in performance marketing: advertisers are increasingly looking beyond form submissions and initial inquiries to determine which campaigns generate actual commercial value. Scorpion's system identifies which leads progress into paying customers and uses that information to adjust advertising budgets. The approach adds business outcome data to the campaign signals used by Microsoft Advertising's automated bidding technology. Connecting advertising signals with business outcomes. Traditional digital advertising campaigns frequently optimize toward measurable conversion events such as calls, form submissions, and website inquiries. These indicators provide useful signals, but they do not necessarily show whether a lead becomes a customer or generates revenue. Scorpion's integration attempts to close that measurement gap by connecting call-tracking and CRM data with Microsoft Advertising. The system identifies which inquiries result in booked jobs or signed cases, allowing campaign decisions to reflect the commercial value of leads. Microsoft Advertising's automated bidding technology uses campaign data to optimize advertising delivery. Scorpion adds information about the quality and downstream outcomes of those conversions, giving the advertising platform additional signals for identifying valuable customer actions. The distinction is important for local service businesses, including companies that depend on phone inquiries, appointments, consultations, and other offline interactions to generate revenue. A campaign producing a high volume of inexpensive leads may not necessarily outperform one generating fewer but more valuable customers. By incorporating CRM and call-tracking information, Scorpion aims to make advertising investment decisions more closely reflect the outcomes businesses care about. Market landscape: revenue-based measurement gains importance. The integration reflects a wider challenge across performance advertising: connecting media expenditure with revenue generated beyond the initial digital conversion. For advertisers, this requires linking campaign activity with customer records, sales outcomes, and transaction data. Without that connection, automated bidding systems may optimize toward conversion events that do not accurately represent business value. Scorpion reported that clients across its connected accounts experienced a 97% increase in attributed revenue. The company also said approximately two-thirds of those accounts increased their Microsoft Advertising investment after revenue results became visible, while 26% increased spending fivefold or more. These figures are company-reported results. The announcement does not provide the measurement period, account sample size, baseline methodology, or independent verification, making it difficult to determine how much of the reported improvement came directly from the integration. For small and medium-sized businesses, the model could help address a persistent resource constraint: limited advertising budgets make it particularly important to distinguish high-value customer acquisition from low-quality lead generation. Strategic outlook: better conversion data for automated bidding. The partnership also illustrates how advertising platforms can benefit from information held outside their own campaign environments. Microsoft Advertising provides automated bidding and campaign optimization infrastructure, while Scorpion contributes customer-level outcome information from call tracking and CRM systems. Combining these data sources can give campaign optimization a more detailed view of conversion quality. Scorpion's advertising leadership said the technology uses revenue-related information to improve investment decisions for clients. Microsoft Advertising's channel partnerships leadership also highlighted the collaboration's role in helping small and medium-sized businesses use meaningful data to support growth. The approach's effectiveness will depend on accurate lead matching, reliable CRM records, conversion-data quality, and appropriate data-sharing practices. Businesses must also consider consent, privacy requirements, and the handling of customer information across advertising and CRM systems. The broader AdTech implication is a move from lead-based campaign reporting toward revenue-informed optimization. As advertisers seek more accountable performance measurement, integrations that connect advertising platforms with downstream business outcomes could become increasingly relevant, particularly in industries where a phone call or consultation is only the beginning of the customer journey. Top insights. * CRM-to-advertising integration: Scorpion connects call-tracking and CRM outcomes with Microsoft Advertising campaign decisions. * Revenue-focused optimization: The system uses booked jobs, signed cases, and revenue signals to inform advertising budgets. * Reported performance: Scorpion reported a 97% increase in attributed revenue across connected accounts, without disclosing the full methodology. * Higher advertising investment: The company said two-thirds of connected accounts increased Microsoft Advertising spend, with 26% increasing it fivefold or more. * Automated bidding signals: The integration adds downstream lead-quality information to the campaign data used by Microsoft's bidding technology.

PR Newswire
Nov 9th, 2026
Scorpion wins prestigious Microsoft Advertising Data Integration Excellence Award.

Scorpion wins prestigious Microsoft Advertising Data Integration Excellence Award. Nov 09, 2026, 09:00 ET Microsoft Advertising recognizes Scorpion for its unique ability to use customer and revenue data to guide advertising investments SALT LAKE CITY, Nov. 9, 2026 /PRNewswire/ - Scorpion, the leading provider of digital marketing and technology solutions for local businesses, has been named a winner of the Data Integration Excellence Award at the 2026 Microsoft Advertising Partner Awards. The award recognizes partners finding new ways to use data to improve advertising performance. Scorpion earned the award for expanding its advertising technology to connect clients' call tracking and CRM data directly to Microsoft Advertising campaign decisions. By identifying which leads turn into booked jobs or signed cases and generated revenue, the technology automatically adjusts advertising budgets, putting more money toward the services and markets bringing in business. Across Scorpion's connected accounts, clients saw a 97% increase in attributed revenue. As the revenue results became visible, two-thirds of accounts increased their Microsoft Advertising investment, with 26% increasing spend fivefold or more. "A lead doesn't mean much if it never turns into business," said Ashlie Kim, Senior Vice President of Advertising at Scorpion. "We have access to data that tells us what's bringing in revenue for our clients, and the technology and solutions to make better advertising investments because of it, so why wouldn't we use that data to our clients' advantage? We're honored to see Microsoft Advertising recognize the impact we're having on the businesses we serve." Microsoft's automated bidding technology uses campaign data to optimize ads, while Scorpion's system adds information about which leads are turning into paying customers. This gives Microsoft Advertising better information to determine which conversions are most valuable. "Scorpion brings together advanced technology, deep industry expertise, and a strategic team to help small and medium-sized businesses turn meaningful data into measurable growth. We're incredibly proud of what we've accomplished together, and this recognition reflects the strength of our collaboration and our shared commitment to helping SMBs compete, grow, and succeed," said Sarah Reeves, Director of Channel Partnerships at Microsoft Advertising About Scorpion Scorpion is the leader in helping local businesses succeed through RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue to local businesses. Scorpion is pushing the industry forward past a focus on leads and toward a focus on what truly matters: revenue growth. Backed by award-winning AI and more than 25 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there's no guesswork, only growth. Learn more at Scorpion.co. SOURCE Scorpion

TMCnet
Oct 19th, 2026
Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing

Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing TMCnet News [October 19, 2026] | / | Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing Coalmarch's team, client relationships, and pest and lawn care expertise join Scorpion, gaining more technology, data, and resources for Coalmarch clients SALT LAKE CITY, Oct. 19, 2026 /PRNewswire/ - Scorpion, the leading provider of digital marketing and technology solutions for local businesses, today announced it has acquired Coalmarch Marketing, a Raleigh, North Carolina-based digital marketing agency dedicated to the pest control and lawn care industries since 2004. The move deepens Scorpion's investment in pest control, lawn care, and landscape marketing, bringing Coalmarch's team, its client relationships, and more than two decades of experience to Scorpion. "This is really about two great teams coming together," said Trey Pelz, Scorpion's General Manager of Pest. "Coalmarch has built something special: great people, strong relationships, and a team that truly understands this industry. We don't want to change what's already working. We want to build on it and put more behnd it. There's no technology that can replace a great relationship, but we can give it more tools, better data, and more resources to help these businesses grow. That's really what this is about: keeping what works, and giving it more." "We're entering one of the most interesting periods marketing has ever seen, and we're investing heavily in the technology and data behind it," Pelz said. "Coalmarch's clients keep the high-touch, industry-specific experience they already know, now with even more behind it." Jeff Davis, CEO of Coalmarch, shares that view. "I've gotten to know Trey and the Scorpion team well, and I've seen firsthand how they operate," said Davis. "They share the same commitment to client growth that we've built Coalmarch on, now backed by a level of technology and investment that makes what we've built even stronger." Coalmarch clients now gain access to RevenueMAX, Scorpion's AI-powered solution built to turn marketing into measurable revenue, not just leads. "Welcoming Coalmarch to Scorpion is another intentional step in our M&A strategy," said Kirby Oscar, SVP of Corporate Development at Scorpion. "This investment deepens our vertical commitment and supports a key pillar in our long-term growth plans. Coalmarch's team has built an impressive business that has helped the pest, lawn, and landscaping industries grow, and we're looking forward to accelerating that growth." Respectively, Scorpion and Coalmarch bring more than two decades of pest and lawn-specific marketing experience under one team. About Scorpion Scorpion is the leader in helping local businesses find their most valuable clients through digital marketing solutions. With technology focused on driving revenue at every step of the client journey, Scorpion is pushing the industry forward past a focus on leads, and toward a focus on what truly matters, revenue growth. Backed by award-winning AI, unmatched data, and more than 25 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there's no guesswork, only growth. To learn more, visit Scorpion.co. About Coalmarch Coalmarch is a digital marketing agency dedicated exclusively to the pest control and lawn care industries. Founded in 2004 and based in Raleigh, North Carolina, Coalmarch has spent more than 20 years helping pest and lawn care businesses grow through SEO, paid search, website development, and marketing built specifically for how these companies operate in the field. Coalmarch is now part of Scorpion. Learn more at Coalmarch.com. Media Contact Scorpion Public Relations [email protected] View original content to download multimedia:https://www.prnewswire.com/news-releases/scorpion-deepens-its-investment-in-pest-control-and-lawn-care-acquires-coalmarch-marketing-302912687.html SOURCE Scorpion [ Back To TMCnet.com's Homepage] |

Vaultio
Oct 1st, 2026
Scorpion marketing reviews and complaints.

Scorpion marketing reviews and complaints. Scorpion marketing reviews start with a solid reputation on paper. The BBB lists Scorpion LLC as A+ rated and accredited since 2016, with 6 complaints filed in the last 3 years (BBB profile). Scorpion is a large company with offices in Lehi, Utah and Valencia, California. Is Scorpion a good marketing company? For a larger contractor that wants one agency for everything, Scorpion's breadth is the point: SEO, websites, Google and Meta ads, AI chat and call intake, video, reputation tools and a reporting platform. For most small and mid-size contractors, the questions are simpler: what does it cost, how long am I locked in, and what happens to my website if I leave? Scorpion marketing pricing: how much does Scorpion cost? Scorpion marketing pricing isn't published anywhere on its website. Its FAQ says your investment depends on your business goals and is worked out with Scorpion (Scorpion FAQ), so the only way to get a price is a sales call. How much does a Scorpion website cost? A Scorpion website's cost isn't published either. Websites are part of Scorpion's marketing technology, which its FAQ says typically comes with a 12-month contract. Vaultio's price is on its homepage: $449 a month, $0 setup. Website, unlimited pages and keywords, full SEO and AI search, daily blog posts, your Google profile and a live dashboard, all included. Does Scorpion require a contract? Scorpion requires a contract for most of its marketing. Its FAQ says it typically requires a 12-month contract for its marketing technology, and lists SEO among the services under that term. Google Ads, Local Services Ads and Meta ads are described as typically month to month. A year is a long time to find out whether something works. That's why Vaultio has no contract and a 90-day money-back guarantee: if your organic traffic doesn't grow within 90 days, Vaultio refund you in full. Scorpion web design: who owns your website? Scorpion web design runs on Scorpion's own content management system. Its FAQ says you own your website once your contract term is complete. If you leave after fulfilling your contract, they say they hand over your content, static files, design assets and accounts like Google Analytics, and you'd need another company to rebuild the site on a new platform. To be fair and clear about ours: Vaultio sites also run on its platform, so the site stops if you cancel. What stays yours either way is your domain, your Google Business Profile and your reviews. The difference is you can leave Vaultio any month, not after a year. Scorpion digital marketing vs Vaultio: side by side. Scorpion digital marketing and Vaultio, line by line, in plain English, from Scorpion's website and FAQ. Vaultio · $449/mo Not published. Set with Scorpion based on your goals $449/mo flat, published. $0 setup Typically 12 months for their marketing technology, including SEO (their FAQ) No contracts. First and last month up front Google, LSA and Meta ads, typically month to month Google or Meta Ads add-on from $500/mo, ad spend separate Website on Scorpion's own CMS New website, unlimited pages, live in 8 days SEO & AI search Search ranking, plus AI tools like ChatGPT mentioned Full SEO and AI search, backlinks on autopilot, every one in your dashboard Blog content Not stated as a daily deliverable New blog posts on your site every day Scorpion Platform: leads, revenue, reputation Live dashboard: blogs, backlinks, visitors, AI search AI chat & intake, video, reputation, ChatGPT Ads Google review replies, daily Google posts, listings, instant email reply to every lead If you leave After your contract term: content, static files and accounts handed over; the site must be rebuilt on a new CMS Leave anytime. Domain, Google profile and reviews stay yours; the site runs on its platform No ranking guarantee published 90-day money-back guarantee Who it's for Home services plus other industries Home service contractors only Sources: scorpion.co (home services pages and FAQ) and the BBB, checked October 2026. * Monthly pricenot published * Contracttypically 12 mo * Website platformScorpion's CMS * Ranking guaranteenone published * Dashboardincluded TOTAL quoted on a call * Monthly price$449 flat * Contractnone * Unlimited pagesincluded * Money-back guarantee90 days * Live dashboardincluded TOTAL $449/mo The Scorpion marketing dashboard vs ours. The Scorpion marketing dashboard, the Scorpion Platform, tracks leads, revenue and reputation. Ours is built around the SEO work itself: log in any day and see every blog Vaultio publish, every backlink Vaultio build, every visitor and where you show up in AI search. Scorpion marketing competitors: which one fits you? Scorpion marketing competitors range from other big agencies to flat-rate options like Vaultio. Scorpion isn't a bad choice. It's built for a different kind of buyer. Scorpion fits if * You want one big agency for ads, AI chat, video and more * You're comfortable with a 12-month commitment * You have the budget for a custom-quoted package Vaultio fits if * You want a published price and no 12-month term * You want unlimited pages and daily blog posts * You want to get found on Google, Maps and AI search * If your organic traffic doesn't grow within 90 days, Vaultio refund you in full. no lock-in. no games.

PR Newswire
Sep 23rd, 2026
Scorpion brings together OpenAI, TikTok, and ServiceTitan to help Home Services Businesses get ahead of the shift to ai-powered search and advertising.

Scorpion brings together OpenAI, TikTok, and ServiceTitan to help Home Services Businesses get ahead of the shift to ai-powered search and advertising. Sep 23, 2026, 09:00 ET As AI Reshapes How Homeowners Find and Hire Local Businesses, Contractors Got a Direct Line to the Platforms Driving That Shift SALT LAKE CITY, Sept. 23, 2026 /PRNewswire/ - Home services businesses across the trades and pest control have depended on the same local advertising playbook for years. That playbook is changing fast, and to help these businesses make sense of that shift and take advantage of these new opportunities, Scorpion, the leading provider of digital marketing and technology solutions for local businesses, brought together OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group for its Home Services Growth Summit, a virtual event held Tuesday, Sept. 1. "Homeowners don't search the way they used to, and a lot of contractors are currently navigating how to make sure they can still get found," said Jamie Adams, Chief Revenue Officer at Scorpion. "We wanted OpenAI, TikTok, Thumbtack, and ServiceTitan to explain that shift directly, without the guesswork, instead of sitting through another sales pitch. It's not every day you get companies like this on the same stage talking straight to home services businesses, and we wanted to put that in front of contractors for free." The summit's eight sessions covered where home services advertising is headed next, from what ChatGPT Ads means for contractors, to how AI is changing what "getting found" online even looks like, to using short-form video and reporting to make every marketing dollar count: * The State of Home Services with Jamie Adams, Scorpion * Inside ChatGPT Ads: What Home Services Businesses Need to Know with Mik Kurian, OpenAI * The Connected AI Advantage: How Home Services Will Win the Next 3 Years with Sarah Ghirardo, ServiceTitan * From Search to Answer: Getting Found in the Age of AI with Holly Holder, Scorpion * TikTok: Beyond the Scroll with Oliver Silzer, TikTok * Setting You Up for Marketing Reporting Success with Pam Duffy, Powerhouse Consulting Group * How to Grow a Pro's Business with Jason Trammell, Thumbtack * Creating the Advertising Mix That Fits Your Business with Ashlie Kim, Scorpion "I am a new Scorpion customer, and after listening to you today, I feel even more confident that we made the right decision by partnering with Scorpion," shared one attendee. About Scorpion Scorpion is the leader in helping local businesses succeed through RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue to local businesses. Scorpion is pushing the industry forward past a focus on leads and toward a focus on what truly matters: revenue growth. Backed by award-winning AI and more than 25 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there's no guesswork, only growth. Learn more at Scorpion.co. Contact Information: Kailee Butler Scorpion Public Relations [email protected] SOURCE Scorpion

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