Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing TMCnet News [October 19, 2026] | / | Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing Coalmarch's team, client relationships, and pest and lawn care expertise join Scorpion, gaining more technology, data, and resources for Coalmarch clients SALT LAKE CITY, Oct. 19, 2026 /PRNewswire/ - Scorpion, the leading provider of digital marketing and technology solutions for local businesses, today announced it has acquired Coalmarch Marketing, a Raleigh, North Carolina-based digital marketing agency dedicated to the pest control and lawn care industries since 2004. The move deepens Scorpion's investment in pest control, lawn care, and landscape marketing, bringing Coalmarch's team, its client relationships, and more than two decades of experience to Scorpion. "This is really about two great teams coming together," said Trey Pelz, Scorpion's General Manager of Pest. "Coalmarch has built something special: great people, strong relationships, and a team that truly understands this industry. We don't want to change what's already working. We want to build on it and put more behnd it. There's no technology that can replace a great relationship, but we can give it more tools, better data, and more resources to help these businesses grow. That's really what this is about: keeping what works, and giving it more." "We're entering one of the most interesting periods marketing has ever seen, and we're investing heavily in the technology and data behind it," Pelz said. "Coalmarch's clients keep the high-touch, industry-specific experience they already know, now with even more behind it." Jeff Davis, CEO of Coalmarch, shares that view. "I've gotten to know Trey and the Scorpion team well, and I've seen firsthand how they operate," said Davis. "They share the same commitment to client growth that we've built Coalmarch on, now backed by a level of technology and investment that makes what we've built even stronger." Coalmarch clients now gain access to RevenueMAX, Scorpion's AI-powered solution built to turn marketing into measurable revenue, not just leads. "Welcoming Coalmarch to Scorpion is another intentional step in our M&A strategy," said Kirby Oscar, SVP of Corporate Development at Scorpion. "This investment deepens our vertical commitment and supports a key pillar in our long-term growth plans. Coalmarch's team has built an impressive business that has helped the pest, lawn, and landscaping industries grow, and we're looking forward to accelerating that growth." Respectively, Scorpion and Coalmarch bring more than two decades of pest and lawn-specific marketing experience under one team. About Scorpion Scorpion is the leader in helping local businesses find their most valuable clients through digital marketing solutions. With technology focused on driving revenue at every step of the client journey, Scorpion is pushing the industry forward past a focus on leads, and toward a focus on what truly matters, revenue growth. Backed by award-winning AI, unmatched data, and more than 25 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there's no guesswork, only growth. To learn more, visit Scorpion.co. About Coalmarch Coalmarch is a digital marketing agency dedicated exclusively to the pest control and lawn care industries. Founded in 2004 and based in Raleigh, North Carolina, Coalmarch has spent more than 20 years helping pest and lawn care businesses grow through SEO, paid search, website development, and marketing built specifically for how these companies operate in the field. Coalmarch is now part of Scorpion. Learn more at Coalmarch.com. Media Contact Scorpion Public Relations [email protected] View original content to download multimedia:https://www.prnewswire.com/news-releases/scorpion-deepens-its-investment-in-pest-control-and-lawn-care-acquires-coalmarch-marketing-302912687.html SOURCE Scorpion [ Back To TMCnet.com's Homepage] |

Scorpion brings together OpenAI, TikTok, and ServiceTitan to help Home Services Businesses get ahead of the shift to ai-powered search and advertising. Sep 23, 2026, 09:00 ET As AI Reshapes How Homeowners Find and Hire Local Businesses, Contractors Got a Direct Line to the Platforms Driving That Shift SALT LAKE CITY, Sept. 23, 2026 /PRNewswire/ - Home services businesses across the trades and pest control have depended on the same local advertising playbook for years. That playbook is changing fast, and to help these businesses make sense of that shift and take advantage of these new opportunities, Scorpion, the leading provider of digital marketing and technology solutions for local businesses, brought together OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group for its Home Services Growth Summit, a virtual event held Tuesday, Sept. 1. "Homeowners don't search the way they used to, and a lot of contractors are currently navigating how to make sure they can still get found," said Jamie Adams, Chief Revenue Officer at Scorpion. "We wanted OpenAI, TikTok, Thumbtack, and ServiceTitan to explain that shift directly, without the guesswork, instead of sitting through another sales pitch. It's not every day you get companies like this on the same stage talking straight to home services businesses, and we wanted to put that in front of contractors for free." The summit's eight sessions covered where home services advertising is headed next, from what ChatGPT Ads means for contractors, to how AI is changing what "getting found" online even looks like, to using short-form video and reporting to make every marketing dollar count: * The State of Home Services with Jamie Adams, Scorpion * Inside ChatGPT Ads: What Home Services Businesses Need to Know with Mik Kurian, OpenAI * The Connected AI Advantage: How Home Services Will Win the Next 3 Years with Sarah Ghirardo, ServiceTitan * From Search to Answer: Getting Found in the Age of AI with Holly Holder, Scorpion * TikTok: Beyond the Scroll with Oliver Silzer, TikTok * Setting You Up for Marketing Reporting Success with Pam Duffy, Powerhouse Consulting Group * How to Grow a Pro's Business with Jason Trammell, Thumbtack * Creating the Advertising Mix That Fits Your Business with Ashlie Kim, Scorpion "I am a new Scorpion customer, and after listening to you today, I feel even more confident that we made the right decision by partnering with Scorpion," shared one attendee. About Scorpion Scorpion is the leader in helping local businesses succeed through RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue to local businesses. Scorpion is pushing the industry forward past a focus on leads and toward a focus on what truly matters: revenue growth. Backed by award-winning AI and more than 25 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there's no guesswork, only growth. Learn more at Scorpion.co. Contact Information: Kailee Butler Scorpion Public Relations [email protected] SOURCE Scorpion