Small business news releases. Scorpion expands Google ads offering with Demand Gen. The addition helps local businesses reach buyers during the research phase SALT LAKE CITY, Aug. 19, 2026 /PRNewswire/ - Scorpion, the leading provider of digital marketing and technology solutions for local businesses, today announced an expanded advertising offering that pairs Google Demand Gen with AI Max, Broad Match, and Smart Bidding to help local businesses reach buyers earlier in their journey. Most businesses aren't thinking about marketing to people who aren't looking for them yet, but they should be. Google reports that most people come across new businesses while scrolling, watching, and reading online, not while searching, and that the large majority act on what they find soon after. By the time someone searches for a service provider, they have often already chosen who to call, and the business that reached them sooner, while they were still researching, is the one that gets remembered. On average, 68% of Demand Gen conversions come from people who did not see a business's Search ads in the 30 days before converting. That is the moment Demand Gen was built for. Demand Gen is a Google campaign type that serves ads across YouTube, including Shorts, along with Discover and Gmail. Instead of waiting for someone to run a search, it uses Google's AI to reach people already showing interest in a topic related to what a business offers, putting the business into consideration while the buyer is still deciding. Unlike blind display advertising, it reaches an audience that Google's AI has qualified. YouTube Shorts reaches audiences other platforms don't, with 45% of its US users not on TikTok and 65% not on Reels, and it delivers more than double the long-term return on ad spend of TV, streaming, and paid social. "For Local Services, it's imperative that your business be visible, build connections, and drive performance. Demand Gen can help your business address these 3 key points in a single campaign type," said Darren Pan, Regional Product Lead at YouTube. Google recommends running Demand Gen alongside its search tools (AI Max, Broad Match, and Smart Bidding) rather than on its own, and Scorpion now supports that approach for clients whose budgets and goals fit. Scorpion builds, runs, and optimizes campaigns, so the business owner doesn't have to manage any of it. Demand Gen reaches people while they are still researching, and search campaigns capture them once they are ready to act. Advertisers who added Demand Gen to their Search or Performance Max campaigns saw an average 14% increase in conversions. Service businesses like law firms, home services companies, and pest control providers are well suited to Demand Gen, since the format rewards showing real work, from finished jobs to before-and-after results. These campaigns depend on strong video and display assets, and Scorpion produces the creative that each one needs. "Most of a business's future customers aren't searching yet. They're still deciding who to trust," said Ashlie Kim, SVP of Advertising at Scorpion. "Demand Gen lets our clients reach them in that window, and we handle the complexity so the business owner doesn't have to." About Scorpion Scorpion is the leader in helping local businesses succeed through RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue to local businesses. Scorpion is pushing the industry forward past a focus on leads and toward a focus on what truly matters: revenue growth. Backed by award-winning AI and more than 20 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there's no guesswork, only growth. Learn more at Scorpion.co. Contact Information: Kailee Butler Scorpion Public Relations [email protected] SOURCE Scorpion

A-Tex Pest Management achieved 25% year-over-year revenue growth for five consecutive years since partnering with Scorpion in 2020. The Austin-area pest control company closed 2025 with its strongest performance in 23 years and continued breaking records in 2026, including a record April and June. The company saw a 48% increase in leads and 37% rise in organic traffic year-over-year. A-Tex doubled its Google reviews in 2025 to over 1,200, maintaining a 4.9-star rating. The partnership with Scorpion delivered a 15x return on investment. A-Tex credits its growth to quality customer service combined with Scorpion's digital marketing solutions, including targeted advertising, SEO strategy, and automated review management.

Scorpion, a digital marketing and technology solutions provider for local businesses, has become a technology partner supporting advertising in ChatGPT. The designation allows Scorpion to create, launch, and manage ad campaigns in ChatGPT for clients directly through its existing platform. This integration gives local businesses access to ChatGPT's more than 900 million weekly active users and 50 million consumer subscribers. According to Ashlie Kim, Senior Vice President of Advertising at Scorpion, clients have been asking about ChatGPT Ads for months. The partnership addresses a common challenge where new advertising platforms typically reach local businesses slowly, as small and medium-sized businesses often lack resources to adopt new channels. This integration enables Scorpion's clients to become early adopters of ChatGPT Ads from launch.