Country Manager
About the job
- Prior experience in head-of-department or lead roles across account management, sales, business development, or operations functions, preferably in e-commerce, retail technology, software, or financial services.
- Three to five years of experience leading and working across cross-functional teams.
- Experience managing profit and loss.
- Ability to communicate, present, and influence credibly and effectively at all organizational levels, including executive and C-level.
- Bilingual proficiency in English and the relevant market language.
- Digital business experience.
- Understanding of core finance and human resources concepts.
- Coordinate, grow, and lead a high-performing team to achieve customer base, revenue, breadth of offerings, and profitability outcomes in the market.
- Collaborate with the Group General Manager to develop the in-market vision and plans.
- Represent the company in market evangelism, public relations, and branding activities, including giving talks to raise awareness and promote good financial practices.
- Own local growth targets and profit and loss management.
- Collaborate with the Group General Manager to develop annual and quarterly plans, budgets, and objectives.
- Recruit, nurture, and embed the company culture within a cross-functional local team spanning account management, marketing, operations, and content.
- Explore and expand local business development opportunities, including merchants, suppliers, partnerships, and co-marketing promotions.
- Optimize operations and develop solutions to local problems.
- Run and manage daily operations and delivery cadence in-market.
- Manage local audit, finance, and human resources processes.
- Coordinate and execute local strategy across account management, marketing, operations, content, and product.
- Onboard new partners and deepen partner relationships.
- Grow the customer base and engage users in achieving their financial goals.
- Secure favorable pricing, exclusives, and campaign launches with partners.
- Expand and deepen the merchant and supplier network and improve pricing.
- Elevate customer experience and improve conversion rates.
- Launch timely campaigns and drive favorable outcomes.
- Country management experience.
- Knowledge of the commercial sales cycle for banking and insurance products.
- Understanding of retail financial products, including banking and insurance.
About the company
MoneySmart Group runs a personal finance platform that guides millions across Southeast Asia in managing money. The platforms MoneySmart.sg (Singapore) and MoneySmart.hk (Hong Kong) help users compare and choose financial products—from credit cards to insurance—and make decisions about earning, spending, saving, and investing. The product works by presenting clear, side-by-side comparisons, plain-language explanations, and practical recommendations to simplify complex financial options. This makes it easier for users to understand options, weigh costs and benefits, and apply smarter money decisions in everyday life. MoneySmart differentiates itself through regional reach in Singapore and Hong Kong, a trusted, easy-to-understand approach, and a focus on turning financial information into actionable guidance for a broad audience. The goal is to help millions of people become MoneySmart, making money management simpler, clearer, and more enjoyable.
Company Size
51-200
Company Stage
Acquired
Total Funding
$8M
Headquarters
Singapore, Singapore
Founded
2009
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Simplify's Take
What believers are saying
- MoneyHero’s 2024 offer shows Southeast Asian acquirers still prize MoneySmart’s audience.
- 2026 card promotions on MoneySmart traffic prove ongoing monetization with banks and insurers.
- Management discussed an IPO within two years, creating a liquidity path by 2028.
What critics are saying
- MoneySmart rejected MoneyHero’s 2024 offer, signaling a low valuation and exit pressure.
- Vulcan Post reported two layoffs rounds in 2022, exposing fragile operating leverage.
- Bank apps, Google AI answers, and MoneyHero ads can erase comparison traffic by 2027.
What makes MoneySmart Group unique
- MoneySmart owns Singapore-rooted finance comparison traffic across cards, loans, insurance, and investing.
- Its editorial engine blends comparison tools with recurring finance-news content and lead generation.
- MoneyHero’s 2024 $8 million bid validated MoneySmart’s strategic distribution asset.
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Benefits
Hybrid Work Options
Remote Work Options
Flexible Work Hours
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
0%MoneyHero Limited (NASDAQ: MNY) announced a non-binding offer to acquire 100% of MoneySmart for $8 million, payable in newly issued MoneyHero shares, with potential additional cash payments based on due diligence. This strategic move aims to strengthen MoneyHero's leadership in the Southeast Asian personal finance and insurance market. The offer reflects confidence in the value MoneySmart will bring to the combined entity. Further details can be found at www.MoneyHeroGroup.com.
On the back of this growth, MoneySmart Group is looking to launch an IPO within the next two years.