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FairPlay Sports Media

Marketing Operations and Content Coordinator

Marketing Generalist & ManagementUpdated on Nov 15
Full-timeCalifornia, USA

About the Job

Requirements

  • Have a strong understanding of sports betting, through industry experience or personal knowledge.
  • Have experience using at least one content management system.
  • Be comfortable working evening and weekend shifts and providing out-of-hours coverage.
  • Be able to remain calm under pressure and adapt quickly to fast-moving situations.

Responsibilities

  • Manage and create shareable embed codes through the content management system to support site optimization and fulfill sponsorship agreements across owned, operated, and partner sites.
  • Ensure sites are merchandised with relevant sportsbook content, including offers, odds, and sports betting components.
  • Use Google Analytics, Search Console, and internal reporting tools to identify optimization opportunities and prioritize top-performing brands.
  • Work with Commercial teams to review performance and provide actionable recommendations.
  • Partner with internal and external teams to improve component performance and deliver stronger results.
  • Respond promptly and accurately to partner queries.
  • Escalate recurring or high-impact issues to Product and Development teams.
  • Monitor breaking sports news and produce high-intent editorial content aligned with key performance indicators.
  • Provide weekend support for customer relationship management and Social teams, including relevant posts and community management.
  • Maintain site optimization and merchandising during evenings and weekends in line with the sporting schedule.
  • Implement daily and weekly site audit checklists to maintain high standards across properties.
  • Track and analyze component performance using dashboards and reports, and share insights with the wider team to inform strategy.

About the Company

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2019

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