Digital Marketing Manager - Paid Search

Overview

Join an award-winning company!

Who are we?

Since 1967, Toll Brothers has been building luxury homes and communities in the best locations in the U.S. Today, we’re a Fortune 500 company operating in over 60 markets. We’re the country’s premier luxury builder with the widest range of product offerings and price points in the industry, serving first-time, move-up, active-adult, and second-home buyers.

From the homes we build to the talent we recruit, we know that to be the best, we have to work with the best. Toll Brothers is a place where diverse perspectives and experiences are welcomed and where employees of all backgrounds are treated with fairness, dignity and respect. We believe every employee should feel safe to be their true and authentic self at work. Our employees are our family, and we strive to uphold the values that our founders instilled in us, creating an exceptional place to work that is inclusive to all.

Toll Brothers, America's leading luxury home builder, seeks a Digital Marketing Manager– Paid Search to join our marketing team in our corporate office based in Fort Washington, Pennsylvania.

What is the opportunity?

The Digital Marketing Manager leads the planning and execution of our search engine marketing (SEM) campaigns and analytics as part of our Media team. This role requires a high level of cross-functional collaboration to develop and implement digital marketing strategies that align with our business goals and will partner closely with the broader Media team on digital strategies to meet KPIs, use data to direct decision making, and identify and test new strategies to improve performance. The ideal candidate has an in-depth understanding of the digital media marketplace and reaching target audiences. This is an individual-contributor role with no direct reports or people-management responsibilities.

What are the primary responsibilities?

• Lead our SEM efforts, including analyzing campaign data and translating it into actionable insights
• Manage and forecast SEM budgets, monitoring performance regularly and alerting stakeholders when attention is needed
• Collaborate with the broader team to identify objectives and goals for each division and implement the best digital ad strategies to achieve goals
• Ensure campaigns are implemented timely and accurately
• Design optimized experiences for targeted audience segments and develop a testing roadmap that includes a process for organizing results & aggregating learnings, including clear communication to relevant stakeholders
• Develop, implement, and troubleshoot pixel and tracking tags, including creative and placement tags, in partnership with the team to support media goals, with responsibility for documentation, testing, and ongoing troubleshooting
• Serve as a primary escalation point for troubleshooting and resolving campaign discrepancies, ad serving errors, broken creative, and 3rd party tracking issues
• Manage issues with reporting visualization tool and work directly with the Business Analytics team to resolve issues
• All other duties as assigned

This is an excellent opportunity to join one of the nation's most respected Fortune 500 companies!

Qualifications

Does this describe you?

• Organized project manager with broad experience administering digital marketing campaigns and initiatives that drive revenue and improve the customer experience
• Skilled at data analysis and extracting meaningful insights from diverse data sources to solve marketing challenges
• Curious problem solver who seeks to create efficient processes through scripting and automation where possible
• Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
• Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
• Self-starter who seeks to learn new skills, find better ways of working, and share best practices and learnings with teammates
• Possess a desire to stay current with digital trends and new technologies to stay ahead of the curve
• Flexible and willing to take on additional responsibilities beyond core duties as needed

Do you have these qualifications:

• Essential:
  • Bachelor’s degree in Marketing, IT, Computer Science or relevant field
  • Comfortable with reading & writing Google Appscript
  • A deep knowledge of PPC, tracking techniques, and data analysis
  • Proficient with Google Ads, Google Analytics (GA4), Google Tag Manager, and Google Sheets
  • Experience with efficiently managing large marketing budgets
  • A proven track record for developing testing strategies that deliver marketing wins
  • Good communication skills. Able to effectively communicate concepts to individuals with varying levels of digital marketing knowledge
  • Cross-channel marketing experience
  • 5+ years of previous related experience
  • Hybrid role: minimum 3 days per week in office; requirements may vary by Division/Department
• Preferred:
  • Experience with SEO and best practices
  • Experience in the homebuilding industry
  • Enterprise account management experience overseeing budgets greater than $1,000,000
  • Experience with Big Query, Python, Machine Learning/AI, and various data visualization tools (Power BI)
  • Demonstrated success executing Conversion Rate Optimization (CRO) & ad landing page strategies

This position offers an excellent compensation and benefits package that includes comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!Come see why Toll Brothers has been attracting and retaining some of the best professionals in the industry!APPLY ONLINE TODAY!

Toll Brothers is committed to ensuring equal employment opportunity. All employment decisions, policies, and practices are in accordance with applicable federal, state, and local anti-discrimination laws. Toll Brothers will not engage in or tolerate unlawful discrimination (including any form of unlawful harassment) on account of a person's sex (including pregnancy), age, race, color, religion, national origin, ancestry, citizenship, physical or mental disability, sexual orientation, gender nonconformity, status as a transgender individual, gender identity, genetic information, marital status, family responsibility, armed services, or any other status protected by law.