Paytm Labs

Digital payments, loans, investments, and insurance

Growth Operations - Campaign

Growth MarketingConfirmed live in the last 24 hours

Full-timeNoida, Uttar Pradesh, IndiaNo salary listedIn-person

About the Job

Requirements

3–6 years of experience in growth analytics, customer relationship management analytics, or a data specialist role, preferably in fintech, consumer internet, or banking and financial services.
Strong hands-on proficiency in SQL and dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural segmentation models.
Experience with business intelligence and visualisation tools such as Looker Studio, Tableau, Power BI, or equivalent, and the ability to build leadership-ready dashboards independently.
Good understanding of stock markets, investment products (equities, mutual funds, derivatives), and investor behaviour to contextualise growth metrics within the product ecosystem.
Ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders and business reviews.
Graduate from a reputed institution, or equivalent practical experience in a high-growth startup.

Responsibilities

Own end-to-end campaign operations, including campaign intake, requirement understanding, audience setup, communication configuration, quality assurance, launch, monitoring, and post-campaign closure.
Translate growth and customer relationship management briefs into execution plans covering audience, eligibility, triggers, journeys, channel, frequency, dependencies, timelines, and success metrics.
Manage campaign execution across customer relationship management channels such as push notifications, WhatsApp, SMS, email, and in-app messaging, using platforms such as CleverTap, Seller Panel, or equivalent.
Partner with Data and Analytics teams to define cohorts, segments, event logic, and data requirements, and ensure audience accuracy and campaign eligibility before launch.
Establish campaign quality assurance and governance covering copy, links, variables, deep links, targeting, suppression rules, frequency caps, scheduling, and tracking.
Own campaign calendars and operating rhythms, prioritise multiple campaigns, and ensure timely delivery with minimal execution errors.
Monitor live campaigns, identify delivery, targeting, or performance issues, coordinate resolution, and maintain campaign health dashboards and trackers.
Drive campaign measurement and post-campaign reporting, including delivery, engagement, conversion, incremental impact, and key learnings, and feed insights back into future campaigns.
Coordinate with Growth, Product, Analytics, Design, Content, Technology, and Compliance or Legal stakeholders to ensure smooth execution and approvals.
Build scalable standard operating procedures, checklists, templates, and automation to improve campaign turnaround time, quality, consistency, and operational efficiency.

Desired Qualifications

Prior experience in a fintech or wealth-tech environment with working knowledge of customer relationship management platforms such as MoEngage, CleverTap, or similar is strongly preferred.

Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams.

Key Responsibilities -

Own end-to-end campaign operations: campaign intake, requirement understanding, audience setup,

communication configuration, QA, launch, monitoring and post-campaign closure

• Translate growth / CRM briefs into clear execution plans covering audience, eligibility, triggers, journeys,

channel, frequency, dependencies, timelines and success metrics

• Manage campaign execution across CRM channels such as Push, WhatsApp, SMS, Email and in-app,

using platforms such as CleverTap / Seller Panel or equivalent

• Partner with Data / Analytics teams to define cohorts, segments, event logic and data requirements; ensure

audience accuracy and campaign eligibility before launch

• Establish rigorous campaign QA and governance covering copy, links, variables, deep links, targeting,

suppression rules, frequency caps, scheduling and tracking

• Own campaign calendars and operating rhythms, prioritising multiple campaigns and ensuring timely

delivery with minimal execution errors

• Monitor live campaigns, identify delivery / targeting / performance issues, coordinate resolution and

maintain campaign health dashboards / trackers

• Drive campaign measurement and post-campaign reporting, including delivery, engagement, conversion,

incremental impact and key learnings; feed insights back into future campaigns

• Coordinate closely with Growth, Product, Analytics, Design, Content, Tech and Compliance / Legal

stakeholders to ensure smooth execution and approvals

• Build scalable SOPs, checklists, templates and automation to improve campaign turnaround time, quality,

consistency and operational efficiency

Who We're Looking For

3–6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural segmentation models Experience with BI and visualisation tools - Looker Studio, Tableau, Power BI, or equivalent - and the ability to build leadership-ready dashboards independently Good understanding of stock markets, investment products (equities, mutual funds, derivatives), and investor behaviour - essential to contextualise growth metrics within Paytm Money's product ecosystem. Proven ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders and business reviews.

Graduate from a reputed institution, or equivalent practical experience in a high-growth startupPrior experience in a fintech or wealth-tech environment with working knowledge of CRM platforms (MoEngage, CleverTap, or similar) is strongly preferred

Requirements at a Glance

Experience Level: Mid, Senior

Benefits

Health & Wellbeing - Your group health benefits are 100% funded by us, and start on your first day.
Travel the World - Even though we are currently working remotely, usually our employees make frequent international business-related trips while working on exciting projects.
Continuous Learning - We're passionate about learning and strive to constantly improve and innovate. We learn from others, our challenges & our successes.
Connection - In this virtual world, we stay connected through events like game nights, movie nights, arts & crafts sessions (like Origami), meditation sessions, and much more.
Autonomy & Flexibility - You get to define how you want to make an impact. We truly believe that great things happen when people are given the trust and freedom to create their own path.
Beautiful Office - Whenever we return back to the office, you’ll get to check out our awesome workspace, complete with pool and ping pong tables, a snack-filled kitchen, and tons of cozy work spaces.

About the Company

Paytm Labs

Digital payments, loans, investments, and insurance

Paytm Labs offers an integrated digital payments and financial services platform in India for individuals and businesses, covering UPI payments, mobile recharges, bill payments, ticket bookings, loans, investments, insurance, metro cards, and more. Users initiate payments or financial actions in the app, which are processed through UPI and payment gateways, with revenue from transaction fees and commissions on financial services. It differentiates itself through a large ecosystem of merchants and users, a wide range of services in one app, and a focus on customer support and trust. Its goal is to make a broad set of financial services easily accessible to mass-market users while growing revenue via payment processing and financial services partnerships at scale.

Company size: 10,001+
Company stage: IPO
Headquarters: Noida, India
Founded: 2014

Recently Posted Jobs

Explore more opportunities at Paytm Labs

See more jobs