Full-Time

Principal Enablement Partner

BDR

Posted on 9/20/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software
Consumer Goods

Compensation Overview

$124k - $186kAnnually

+ Variable Compensation

Mid

Boston, MA, USA

Hybrid position based in Boston.

Category
Customer Success Management
Sales & Account Management
Required Skills
Sales
Cold Calling
Requirements
  • 3+ years experience in Sales/GTM Enablement at a high-growth global tech company.
  • Direct experience in a B2B SaaS sales role, preferably selling to Mid-Market or Enterprise prospects.
  • Deep understanding of Sales dynamics, with the ability to empathize, build trust, and offer support as needed.
  • Experience designing engaging workshops and delivering presentations.
  • Comfortability and confidence in an ambiguous environment.
  • Excellent proactive verbal and written communication skills, with the ability to engage and collaborate with stakeholders at all levels, addressing communication needs and setting clear expectations throughout project lifecycles.
  • Demonstrated ability to gain buy-in from diverse stakeholders, shape expectations, plan strategically, and communicate effectively.
  • Ability to set strategic direction by understanding needs and translating vision into a clear, global strategy.
  • Talent for driving process improvement, operational excellence, and creative problem solving.
  • Strong data-driven decision-making skills, using data and analysis to drive strategic planning or business changes and influence change.
  • Self-motivated and proactive mindset, taking initiative without requiring external motivation.
Responsibilities
  • Own the enablement strategy and roadmap for the BDR organization.
  • Develop the BDR strategy for driving adoption of global enablement programs, such as sales methodology, product launches and onboarding.
  • Develop a comprehensive approach to BDR development, from the day they are hired through promotion and beyond.
  • Conduct in-depth needs and gap analyses through enablement councils, 1:1 meetings, surveys and other methods of data collection.
  • Drive continuous learning, ensuring readiness through refreshers and additional assessments and certifications.
  • Coach and support front-line managers and BDRs in best practices around prospecting strategies.
  • Deliver training sessions focused on key skills such as CRM management, account research, cold-calling and objection handling.
  • Partner closely with the Marketing and Product teams to deliver content designed specifically for BDRs to use in their conversations with prospects and customers.
  • Develop and present Quarterly Business Reviews that drive alignment with your segment and report on previous quarter results.
  • Measure and report on enablement success metrics and draw insights from data.
  • Regularly present and align on project plans, strategies, and updates to Sales Leadership.

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses specifically on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven marketing.

Company Stage

IPO

Total Funding

$757.3M

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

6%

1 year growth

23%

2 year growth

45%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's partnership with TikTok enhances customer segmentation and ad targeting capabilities.
  • Expansion into international markets like Australia boosts global brand recognition.
  • The launch of Klaviyo AI demonstrates a commitment to advanced marketing automation.

What critics are saying

  • Increased competition from AI-driven marketing platforms may erode Klaviyo's market share.
  • Reliance on Shopify's ecosystem poses risks if strategic directions change.
  • Recent stock dip post-IPO could affect investor confidence and future capital raising.

What makes Klaviyo unique

  • Klaviyo integrates natively with customer data sources for seamless marketing automation.
  • The platform offers personalized marketing campaigns through advanced AI-driven tools.
  • Klaviyo's subscription model provides scalable marketing solutions for e-commerce businesses.

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