Life Fitness manufactures and sells a wide range of exercise equipment, including treadmills, ellipticals, and strength training machines, for both commercial gyms and home users. These machines use patented technologies like Adaptive Flex and Advanced Performance Metrics to track user data, while the Life Fitness On Demand service provides access to over 500 guided workout experiences. The company distinguishes itself by basing its designs on extensive biomechanics and human kinetics research to ensure movements are natural and effective for the human body. Its goal is to provide reliable tools and digital content that inspire personal transformations and support the business success of fitness facilities.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Franklin Park, Illinois
Founded
1977
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Paid Vacation
Paid Sick Leave
Paid Holidays
Hybrid Work Options
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Parental Leave
Adoption Assistance
Tuition Reimbursement
Commuter Benefits
Legal Services
Employee Discounts
FÔLD appoints five-strong commercial team as brand moves from start-up to scale-up. UK's leading Pilates brand backs its next growth phase with senior hires from Primal Strength, Life Fitness, Technogym, and Calo. London, UK / Oct 2, 2026 / FÔLD FÔLD, one of the UK's leading Pilates brands, today announces five senior commercial appointments as the business moves from a direct-to-consumer and independent B2B model into a full D2C, B2B, and B2C business at scale. The appointments - Gianna Rinaldi, Sarah Cowperthwaite, Milly Church, Sophie Argyrou, and Eleonora Villari - bring together experience from Primal Strength, Life Fitness, Technogym, and Calo. The team is supported by Frank van de Ven, former CCO of Life Fitness, who has been working with FÔLD's leadership on commercial strategy and structure. Matt Harras, Co-Founder & CCO, FÔLD, said: "Pilates is one of the most significant and sustained movements in health and fitness globally, and FÔLD is building the team to welcome as many people as possible into it. Today marks the moment we move from start-up to scale-up. This team combines the operational knowledge of what studios and operators need with the commercial firepower of people who have built and scaled some of the biggest brands in the industry." The appointments: Gianna Rinaldi - Head of Global Distribution. Gianna joins FÔLD bringing over 20 years of fitness industry experience across sales, sales operations, and international expansion, most recently as Commercial Director at Primal Strength. She will lead FÔLD's push into new markets worldwide. Sarah Cowperthwaite - Key Account Manager. Sarah joins from Technogym, where she built enterprise account management experience with one of the world's leading fitness equipment brands. At FÔLD, she will own the brand's most strategically important commercial relationships - multi-site studio groups, hotel chains, spas. gym groups, universities, and corporate wellness operators to name a few. "Reformer Pilates is one of the most exciting growth categories in health and fitness right now, and FÔLD has established a genuinely differentiated position at the forefront of it. I'm looking forward to building deep, long-term partnerships with the operators and organisations shaping the future of the sector." Milly Church - Core Sales Manager (South). Milly joins from Calo, the personalised nutrition brand, where she led partnership and affiliate management. A trained Pilates instructor, she brings both industry passion and commercial experience in community-led growth and digital-first partnerships, and will lead new business development across the South of the UK. "I trained as a Pilates instructor and fell in love with the practice, so joining FÔLD feels like a natural extension of something I'm genuinely passionate about. The product is exceptional and the commercial opportunity is significant." Eleonora Villari - Core Sales Manager (North). Eleonora joins from Life Fitness, bringing account management and sector experience from one of the world's largest fitness equipment brands. She will lead FÔLD's commercial development across the North of England, a fast-growing market for boutique fitness and premium wellness. "The North of England represents a real growth opportunity for premium Pilates equipment. The appetite for high-quality studio and wellness facilities is growing fast, and FÔLD is well positioned to meet it." Sophie Argyrou - Inside Sales Executive. Sophie manages FÔLD's inbound commercial enquiries and builds the qualified pipeline that feeds the wider sales team, ensuring every studio, gym, hotel, or operator that expresses interest is met with a fast, informed response. FÔLD's founders bring direct operator experience from Virgin Active and Aspria; the new commercial team adds the execution experience of some of the industry's largest brands. FÔLD is already installed at studios and venues including Nuffield Health, Westfield Health, The Balmoral, The Q Hotels Collection, Deutsche Bank, and England Rugby. The expanded team will build on these relationships, open new UK partnerships, and execute FÔLD's global distribution strategy. About FÔLD FÔLD is one of the UK's leading Pilates reformer brands, founded in 2024. Its hero product, the Original FÔLD Reformer, uses the brand's patented Easi-Fold(TM) spring-assisted folding mechanism to bring studio-quality Pilates equipment into the home and commercial space without compromising on performance or footprint. The FÔLD ecosystem includes STUDIÔ, a fixed reformer; TÔWER, a tower attachment for the reformer; ÔWEAR, its apparel line; the FÔLD App, offering 100+ on-demand classes bundled free for 12 months with every reformer; FÔLD Academy, an accredited instructor training pathway delivered with Create; a London showroom; and a Pre-Loved refurbishment programme. On the commercial side, FÔLD equips studios, gyms, hotels, corporate wellness programmes, and elite sports organisations across the UK and internationally, with every unit backed by a three-year warranty. FÔLD is available across the UK and expanding across Europe, the Middle East, and Asia. Press Contact Olivia Stock [email protected]
Major £235k refurbishment completed at Garstang Health and Fitness Centre. Wyre Council is delighted to announce the completion of a major refurbishment at Garstang Health and Fitness Centre, following an investment of more than £235,000 to transform the gym and indoor group cycling studio facilities. The newly upgraded gym and studio was officially opened by Councillor Lynne Bowen, Leisure, Health and Community Engagement Portfolio Holder at Wyre Council, alongside Wyre's Mayor Councillor Steve Nicholls and Lancaster and Wyre MP Cat Smith, who marked the occasion with a ribbon-cutting ceremony. Delivered by Parkwood Leisure and Creating Active Futures in partnership with leading fitness equipment suppliers Life Fitness and The Physical Company, the refurbishment has transformed the centre's fitness offering. Almost all existing equipment has been replaced, creating a modern, high-quality environment designed to support a wide range of fitness goals. The improvements include: * A suite of Life Fitness cardio equipment, featuring treadmills, cross trainers and bikes with advanced SE4 touchscreen consoles, internet connectivity and on-demand workouts. * A complete range of Life Fitness Insignia resistance machines. * A dedicated Hammer Strength lifting zone with plate-loaded machines, including a leg press, hack squat, V-squat and glute drive. * A new multi-jungle cable system and expanded resistance training area. * Enhanced free weight provision, including dumbbells up to 40kg, alongside a newly created lighter weights area and functional training equipment such as kettlebells, sled equipment and battle ropes. * A new dedicated cycling studio featuring 25 new bikes, increasing class capacity and providing opportunities to expand the centre's indoor group cycling programme. As part of the refurbishment, the strength and resistance training areas have also been upgraded with 40mm rubber flooring, improving both safety and performance for users. Councillor Lynne Bowen, Leisure, Health and Community Engagement Portfolio Holder at Wyre Council, said, "This significant investment has created a fantastic facility for residents of Garstang and the surrounding area. The upgraded gym and indoor group cycling studio offer something for everyone, whether they are just starting their fitness journey or are experienced gym users. Wyre Council is proud to support facilities that help improve the health and wellbeing of its communities." The investment reinforces Wyre Council's commitment to providing high-quality leisure facilities that encourage residents to lead active, healthy lifestyles in inclusive and welcoming environments. Francois Smit, Regional Director at Parkwood Leisure, said: "The transformation of the gym and indoor group cycling studio at Garstang Health and Fitness Centre represents a major enhancement to the customer experience. Wyre Council is proud to deliver first-class facilities that support healthier lifestyles and encourage more people to get active." All members can book a gym induction session with trained fitness staff to help them get familiar with the new equipment, build confidence and make the most of their workouts. Published: 19th August 2026
Life Fitness brings equipment into Les Mills classes in new partnership. March 18, 2026 1/3 free articles used this month. The deal will see Life Fitness / Hammer Strength bikes enter Les Mills' online cycling classes, as the equipment supplier looks to expand its influence amid several new partnerships unveiled at this year's HFA Show in San Diego. Les Mills and Life Fitness / Hammer Strength are the latest major brands to leverage a strategic partnership this year. The deal situates Les Mills as the official cycle content partner of Life Fitness, while Life Fitness takes on the role as the official bike partner of Les Mills for its cycle programs. That means consumers of Les Mills online classes will see Life Fitness' bikes on screens. The two brands have hinted at future integrations to come. "Les Mills and Life Fitness are living proof that innovation and passion stand the test of time," said Les Mills managing director Phillip Mills. "Together, we're building a foundation for the future, rooted in shared values, proven expertise, and a long-term vision to elevate the role fitness plays in people's lives." The collaboration, unveiled at this year's HFA Show in San Diego, provides clubs and partners the opportunity to take advantage of upgraded training experiences and equipment, as the two brands roll out new products, live events and connected fitness opportunities. "Life Fitness / Hammer Strength has always been focused on building equipment that helps people move with confidence and achieve results," added Life Fitness / Hammer Strength CEO Jim Pisani. "Our alignment with Les Mills is rooted in shared values and a deep belief in performance, science, and quality." Les Mills isn't the only brand Life Fitness is aligning with, as the equipment supplier also announced a partnership with global health technology company Evolt Health. The collaboration will see Life Fitness / Hammer Strength integrate Evolt's AI-powered body composition scans into the Life Fitness Connect app, where users can utilize personalized guidance that adapts to their goals and fitness level, with ongoing recommendations that evolve with them. Life Fitness app users will be able to access the Evolt 360 Body Composition Analyzer, a 60-second scan that provides over 40 health metrics, including skeletal muscle mass, body fat, visceral fat, metabolic rate, total body water and segmental muscle and fat analysis. These insights can then inform training recommendations within the Life Fitness / Hammer Strength platform. The partnership also made its debut at the 2026 HFA Show, where numerous industry giants are making waves with bold new collaborations, including Peloton and Precor's new Commercial Series line for gyms.
Les Mills and Life Fitness announce strategic partnership to elevate fitness experiences. PR Newswire Today at 5:44am PDT Partnership sees two iconic brands with shared heritage and purpose bring together world-class training and engineering to create better fitness experiences for every body. SAN DIEGO, March 18, 2026 /PRNewswire/ - Les Mills and Life Fitness / Hammer Strength today announced a new strategic partnership that combines their complementary strengths and values to shape the next era of fitness. The partnership, unveiled at the Health & Fitness Association (HFA) trade show in San Diego, unites world-class training experiences and equipment to create more engaging ways for clubs and partners to move people. The collaboration will result in exciting new products, live events and connected fitness experiences across the two brands' ecosystems, with further announcements to be revealed in the coming months. Les Mills will serve as the Official Cycle Content Partner of Life Fitness, while Life Fitness will serve as the Official Bike Partner of Les Mills for its cycle programs. Shared Heritage and Values The seeds of the partnership can be traced back to 1968, when two fitness revolutions began, half a world apart. In the US, the first piece of electronic fitness equipment, the Lifecycle exercise bike, emerged and later became the first product Augie Nieto brought to market as he built what would become Life Fitness. Meanwhile in New Zealand, Les and Colleen Mills parlayed Olympic training expertise into a fitness movement for the people. Nearly six decades later, those legacies are converging to shape the next era of fitness. Les Mills and Life Fitness share a belief in performance, science-driven innovation, and the role fitness plays in improving global health and well-being. Both brands have consistently set industry standards through engineering excellence, world-class programming, and a commitment to creating experiences that inspire people to fall in love with fitness. Uniting Strengths to Raise Standards The partnership brings together Les Mills' world-leading group training content with Life Fitness' market-leading equipment engineering and global footprint. The collaboration will enable clubs, partners, and operators to deliver more connected, motivating, and high-quality fitness experiences at scale, across a range of environments. Phillip Mills, Les Mills Managing Director, said: "Les Mills and Life Fitness are living proof that innovation and passion stand the test of time. Together, The Daily Astorian is building a foundation for the future, rooted in shared values, proven expertise, and a long-term vision to elevate the role fitness plays in people's lives. "Our mission is to make people fall in love with fitness - to help clubs deliver more inspiring, more effective workouts that support long-term engagement and growth." Jim Pisani, Life Fitness / Hammer Strength CEO, added: "Life Fitness / Hammer Strength has always been focused on building equipment that helps people move with confidence and achieve results. Its alignment with Les Mills is rooted in shared values and a deep belief in performance, science, and quality. "As global fitness leaders, we have a unique opportunity to elevate the experience for training environments, instructors, and members worldwide - empowering more people to work out and creating healthier lives together. This partnership reflects what's possible when complementary strengths come together to shape the future of fitness." ABOUT LES MILLS Les Mills is the global leader in group training and creator of over 30 programs available in leading fitness facilities around the world. Les Mills programs include the world's favourite group strength workout BODYPUMP(TM), BODYCOMBAT(TM)(martial arts), THE TRIP(TM), LES MILLS SPRINT(TM) and RPM(TM)(indoor cycling), LES MILLS CEREMONY(TM)(functional circuit training), and its latest fitness innovation - BODYPUMP HEAVY(TM). The company was founded by Les Mills - a four-time Olympian and national head coach of New Zealand track and field - who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 100,000 certified Instructors in 22,600 clubs across 110 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR). ABOUT LIFE FITNESS / HAMMER STRENGTH Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, people in more than 150 countries log in 1+ million workouts on the company's connected fitness equipment - proving daily that Life Fitness /Hammer Strength is the world's workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment and digital solutions to members, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers. For more information, visit www.lifefitness.com. SOURCE Life Fitness / Hammer Strength This is a paid placement. For further inquiries, please contact PR Newswire directly.
Peloton stock is getting a workout. Is this announcement what saves the company? Rich Duprey In this article: Quick read. * Peloton Interactive (PTON) launched its new Commercial Series for gyms and fitness facilities, combining Peloton's content and design with Precor's commercial-grade manufacturing, with U.S. shipping expected to begin in late 2026 and the Commercial Business Unit already posting 10% year-over-year revenue growth. The global commercial fitness equipment market is projected to grow from $16 billion today to $36 billion by 2033 at 9.5% CAGR. * Peloton is pivoting away from its struggling at-home fitness model to target the $16+ billion commercial gym market, facing entrenched competitors like Life Fitness and Technogym that have decades of relationships with gym chains and established service networks. * A recent study identified one single habit that doubled Americans' retirement savings and moved retirement from dream, to reality. Read more here. Peloton Interactive (NASDAQ:PTON) shares are surging more than 10% in morning trading today after the company announced it is officially heading to the gym. The connected-fitness pioneer unveiled its new Peloton Commercial Series - bikes and treads engineered for high-traffic gym floors - marking a bold acceleration of its commercial ambitions. Built on Precor's commercial grade manufacturing and fused with Peloton's software, the products target large fitness facilities rather than just living rooms. Shipping is expected to begin in late 2026 in the U.S., U.K., and elsewhere. Investors clearly liked the pivot: after years of watching the stock languish, any sign of life felt like a lifeline. But is this the announcement that finally rescues Peloton, or just another set before the real workout begins? Most Americans drastically underestimate how much they need to retire and overestimate how prepared they are. But data shows that people with one habit have more than double the savings of those who don't. From pandemic darling to zombie stock. Peloton was the undisputed poster child of the 2020 lockdown era. Demand for its sleek bikes and live-streamed classes exploded as gyms closed and Americans sweated it out at home. The stock soared, briefly making Peloton one of the market's hottest growth stories. Fast-forward five years and the picture is starkly different. As pandemic restrictions lifted and people returned to out-of-home exercise activities, Peloton's valuation collapsed roughly 95%. What once traded well above $100 now hovers in the single digits. The company that once looked unstoppable now resembles a zombie stock - dead, but it doesn't know it.