Senior Manager, Aviation Marketing

Job Description

About the team

We are seeking a high-calibre Senior Manager, Aviation Marketing to join our Aviation Growth team at Sydney Airport.

The team plays a critical role in growing Sydney Airport’s global network and passenger demand, working closely with airlines, tourism bodies and industry partners to support new and existing routes and strengthen Sydney’s position as a global destination.

This is a unique opportunity to lead aviation marketing at Australia’s busiest airport, combining strategic thinking, commercial insight and creative execution to influence how and why people choose to travel to and from Sydney.

About the role

Reporting to the General Manager, Strategic Aviation Development, you will lead the strategic direction of Sydney Airport’s aviation marketing program across inbound demand, outbound demand and airline marketing incentives. You’ll lead a team of marketing professionals and work closely with Aviation Development and Analytics & Insights to ensure marketing activity is grounded in data and focused on passenger and airline growth.

This is a senior leadership role for someone who can set the strategy and get things done. You’ll be equally comfortable developing the plan, positioning it with executives and external partners, and rolling up your sleeves with the team to turn that strategy into high-quality campaigns.

In this role, you will:

• Set and lead the aviation marketing strategy across inbound, outbound and trade campaigns, focused on driving passenger demand, route growth and airline partnerships
• Lead, coach and develop a specialist marketing team, creating clarity around priorities and driving strong execution
• Oversee the development and optimisation of integrated campaigns, ensuring activity is commercially focused and delivering measurable outcomes
• Build trusted relationships with airlines, tourism bodies and trade partners, identifying opportunities to collaborate and maximise partnership value
• Partner with Aviation Development and Analytics & Insights to turn data and market intelligence into strategies that support airline capacity and passenger growth
• Own campaign budgets, performance measurement and ROI reporting, adapting the strategy as market conditions and performance evolve
• Lead market research, competitor analysis and trend forecasting to identify new opportunities
• Work across Corporate Affairs, Commercial and Retail to maximise the broader commercial impact of aviation marketing across Sydney Airport

About you

We’re looking for an experienced marketing leader who is strategic as well as execution-focused. You know how to build the plan, bring senior stakeholders with you and then make it happen.

You’ll be naturally curious, commercially minded and comfortable working in an environment where you won’t always have all the answers upfront. You’re someone who learns quickly, gets into the detail when needed and brings energy and momentum to the team.

You will bring:

• Strong experience developing and delivering integrated marketing strategies and campaigns, ideally within aviation, airlines or airport environments
• Alternatively, experience in tourism, travel, hotels or another fast-moving, demand-led sector, where marketing plays a direct role in stimulating customer demand
• Strong strategic planning capability coupled with a genuine track record of execution
• Experience leading and developing marketing teams, while remaining close enough to delivery to unblock problems and maintain pace
• Commercial and analytical capability, with the confidence to use customer, market and campaign performance data to guide decisions
• Strong executive communication and influencing skills, with the ability to clearly position strategy, recommendations and results with senior stakeholders
• Experience building relationships with external partners, ideally across airlines, tourism or international stakeholder groups
• A curious and adaptable mindset. You’re eager to learn, comfortable stepping into unfamiliar territory and proactive about finding the answer
• The ability to operate effectively in a high-pressure environment, balancing strategic priorities with hands-on delivery
• A degree in Marketing, Business or a related discipline

Why this role

This is a genuinely unique opportunity to lead marketing at the intersection of aviation, travel and tourism, shaping how Sydney Airport builds passenger demand and supports the growth of its airline network. You’ll work closely with airlines, tourism bodies and senior stakeholders in Australia and internationally, with the opportunity to set the strategic direction while staying close to execution. It’s a role with real visibility and influence across the broader Sydney Airport business, contributing to how Australia’s busiest airport grows its connectivity and continues to strengthen Sydney’s position as a global destination.

What we offer

To find out more about the amazing work environment here at SYD, be sure to check out the Join us section of Sydney Airport’s website, where you can also see more about our flexible culture and work practices, alongside our other Employee benefits, or take a look at our LinkedIn Sydney Airport: Life page.

Make it Amazing

SYD is an Equal Opportunity Employer and encourages all suitably qualified applicants to apply, including First Nations Australians, and people from culturally diverse backgrounds.

Qualifications

Additional Information