Harrow

Compounds ophthalmic formulations; markets branded drugs

Lead Retina Marketing

Product MarketingPosted on Nov 9

Full-timeRemote in USA

About the Job

Requirements

A bachelor's degree and at least 10 years of pharmaceutical or biotechnology marketing experience, including at least 5 years in brand leadership.
At least 3 years of marketing to retina specialists or experience in ophthalmology.
Experience marketing a buy-and-bill injectable or biologic.
Experience leading PRC/MLR review and managing agencies and budgets.
Ophthalmology, retina, or buy-and-bill experience is required.
Experience designing and running account-based marketing programs for practice groups or business-to-business accounts.
A track record of planning, executing, and measuring full-funnel marketing campaigns.
Proficiency with artificial intelligence platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

Own the retina franchise strategy and IHEEZO brand plan, and approve plans for new product launch candidates and other retina brands.
Build biosimilar adoption through interchangeability education, payer substitution policy, and trust with retina specialists.
Develop practice-economics messaging for buy-and-bill, including J-codes, average sales price, margin, and inventory, in partnership with Market Access.
Build programs for large retina groups and private-equity-backed retina platforms with the Head of Sales—Retina.
Lead retina congress strategy, including ASRS, AAO, and Retina Society, and key opinion leader programs.
Lead and develop Brand Marketer(s).
Own retina demand forecasts, budget, and key performance indicators.
Own omnichannel campaigns across personal and non-personal channels, including patient programs that drive awareness and adoption.
Lead qualitative and quantitative market research to deepen understanding of customers, brands, and the market.
Lead annual brand planning and long-range strategic planning for the franchise.
Establish and lead a Field Input Team with retina representatives to test materials and messages.
Work with Medical Affairs on key opinion leader feedback to identify data gaps and inform evidence generation.
Serve as the subject-matter expert and brand ambassador for the retina franchise and IHEEZO, internally and externally.
Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence, including spending time in the field with Sales to observe how materials and messaging are delivered and received in the market.
Build account-based marketing programs for priority accounts, including large retina groups, private-equity-backed platforms, and health systems, with the Head of Sales—Retina and Strategic Accounts.
Plan and run full-funnel campaigns from awareness and consideration through trial, adoption, and loyalty, with key performance indicators at each stage.

Desired Qualifications

Biosimilar launch or adoption experience.
Experience with large or private-equity-backed practice groups or ambulatory surgery centers.
Proficiency with Salesforce, Pardot, HubSpot or similar platforms, Power BI, and Google Analytics; Adobe Suite experience is a plus.

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us.

Who is Harrow?

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of!

Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

An expanding Retina Portfolio including IHEEZO^®, TRIESENCE^®, BYOOVIZ^TM, and OPUVIZ^TM
A broad Dry Eye Disease product line, led by VEVYE^® and bolstered by well-known adjacent ocular surface disease products such as FLAREX^® and FRESHKOTE^®
A peri-operative Surgical product line, led by TRIESENCE^®, and BYQLOVI^TM
A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO^®, NATACYN^®, and VERKAZIA^®
A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Lead, Retina Marketing

Harrow | Reports to: Head, Marketing

Position Summary

Owns the IHEEZO® brand directly and is accountable for the full retina and in-office procedures franchise, including biosimilar adoption. Serves as the marketing counterpart to the Head, Sales—Retina, aligning strategy with the field. Includes launch readiness for new brands.

Core Responsibilities

Own the retina franchise strategy and the IHEEZO® brand plan; approve the plans for new product launch candidates and the other retina brands.
Build biosimilar adoption: interchangeability education, payer substitution policy, and trust with retina specialists.
Develop practice-economics messaging for buy-and-bill (J-codes, ASP, margin, inventory) with Market Access.
Build programs for large retina groups and private-equity-backed retina platforms with the Head, Sales—Retina.
Lead retina congress strategy (e.g., ASRS, AAO, Retina Society) and KOL programs.
Lead and develop the Brand Marketer(s).
Own retina demand forecasts, budget, and KPIs.
Own omnichannel campaigns across personal and non-personal channels, including patient programs that drive awareness and adoption.
Lead qualitative and quantitative market research to deepen understanding of customers, brands, and the market.
Lead annual brand planning and long-range strategic planning for the franchise.
Establish and lead a Field Input Team (FIT) with retina reps to test materials and messages.
Work with Medical Affairs on KOL feedback to identify data gaps and inform evidence generation.
Serve as the subject-matter expert and brand ambassador for the retina franchise and IHEEZO®, internally and externally.
Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence, including spending time in the field with Sales to observe how materials and messaging are delivered and received in market.
Build account-based marketing (ABM) programs for priority accounts (large retina groups, private-equity-backed platforms, and health systems) with the Head, Sales—Retina and Strategic Accounts.
Plan and run full-funnel campaigns, from awareness and consideration through trial, adoption, and loyalty, with KPIs at each stage.

Qualifications & Requirements

Bachelor’s degree; 10+ years in pharma or biotech marketing, including 5+ in brand leadership.
3+ years marketing to retina specialists or in ophthalmology.
Marketed a buy-and-bill injectable or biologic.
Leadership of PRC/MLR review; has managed agencies and budgets.
Ophthalmology, retina, or buy-and-bill experience required.
Experience designing and running account-based marketing (ABM) programs for practice groups or B2B accounts.
Track record of planning, executing, and measuring full-funnel marketing campaigns.
Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

Biosimilar launch or adoption experience.
Experience with large or PE-backed practice groups/ASCs.
Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.

Position Type

Remote (U.S.)

Travel

Approximately 30%

Comp: $195,000 Plus Bonus

About the Company

Harrow

Compounds ophthalmic formulations; markets branded drugs

Harrow is a publicly traded ophthalmic pharmaceutical company that combines a compounding business (ImprimisRx) with a growing portfolio of FDA-approved branded drugs and biotech ventures. It delivers customized compounded sterile and topical eye medications directly to physicians and patients, and also markets branded drugs and biosimilars like ILEVRO, MAXITROL, and VEVYE, plus retinal-disease biosimilars. It differentiates itself by owning production and distribution facilities, being licensed in all 50 states, and growing through acquisitions to broaden its portfolio, along with investments in Melt Pharmaceuticals and Surface Ophthalmics. Its goal is to provide accessible, high-quality eye medications and to build a broad, vertically integrated ophthalmology platform serving surgeons, hospitals, and patients nationwide.

Company size: 201-500
Company stage: IPO
Headquarters: Nashville, TN
Founded: 1998

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