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Jenzabar

Cloud-based campus SIS and ERP

Digital Marketing Strategist

Performance & Paid MarketingConfirmed live in the last 24 hours
Part-timeWestbury, NY, USA$40 - $45 /hrRemote

About the Job

Requirements

  • Three or more years of relevant professional experience.
  • A bachelor's degree in a relevant field.
  • Expertise in setting up paid media campaigns on Meta, Google Ads, Snapchat, TikTok, LinkedIn, Display, and Spotify.
  • Expertise in optimizing and reporting on paid media campaigns for cost per click, cost per lead, and platform placements.
  • Excellent understanding of Microsoft Word and PowerPoint.
  • Familiarity with Google Data Studio for reporting on paid media campaigns.
  • Ability to maintain effective working relationships with fellow team members, employees, and management.
  • Ability to maintain confidentiality and work autonomously.
  • Ability to work collaboratively and independently.

Responsibilities

  • Assist in implementing and optimizing paid media campaigns in a thoughtful and scalable manner using multiple digital platforms.
  • Help execute a digital marketing strategy focused on audience targeting and acquisition across objectives including lead generation, application generation, engagement, and brand awareness.
  • Work across departments with designers, writers, and project managers to develop effective advertising campaigns.
  • Report analysis of paid media campaign results to stakeholders.
  • Evaluate new media opportunities and propose budgets that benefit company and client goals.
  • Understand and meet each client's brand needs and represent its messaging accurately and memorably.
  • Perform other duties as assigned.

Desired Qualifications

  • StackAdapt experience is preferred.
  • Understanding of higher education marketing is a plus.

About the Company

Jenzabar

Cloud-based campus SIS and ERP

Jenzabar provides cloud-based software for higher education that unifies student information systems and enterprise resource planning in one platform (Jenzabar One and Jenzabar SONIS) to help colleges and universities run student data, financials, and administrative tasks. The products are hosted in the cloud and sold by subscription, with services like implementation, training, and support; users access a web interface to manage records, enrollments, finances, and campus operations from anywhere. Jenzabar differentiates itself by focusing on higher education with an integrated SIS+ERP solution and a track record of helping campuses digitally transform, serving traditional colleges as well as institutions for non-traditional students. The goal is to help higher education institutions be digitally responsive, attract and retain students, and improve operational efficiency through a scalable cloud platform that consolidates campus functions.

Company size
501-1,000
Company stage
Growth Equity (Venture Capital)
Total funding
$60M
Headquarters
Boston, MA
Founded
1998

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