C

Cumulus Media

Operates radio stations and syndicated programming

Multi-Media Account Executive

Field SalesUpdated on Nov 10
Full-timeGrand Rapids, MI, USAIn-person

About the Job

Requirements

  • Proficiency in Microsoft Office, social networking platforms, and customer relationship management tools.
  • Passion for developing new business relationships in an outside sales role.
  • Ability to present sales opportunities and post-sale successes to clients.
  • Strong understanding of lead generation and ability to connect with viable prospects.
  • Comprehension of sales metrics to fill a sales funnel and maintain a constant pipeline of new business.
  • Digital savvy.

Responsibilities

  • Identify client business needs by understanding their goals, objectives, processes, external environment, market trends, and consumer trends, then proactively develop customized marketing solutions.
  • Deliver and develop informed, multi-platform integrated sales presentations using broadcast, digital, and event tactics to foster brand loyalty and deliver client results.
  • Negotiate and close business to drive revenue and foster long-term client relationships across platforms.
  • Maintain proficient knowledge of the company's media assets and resources, product offerings, and industry advertising opportunities.
  • Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interaction, implementation, and fulfillment of sales agreements; assist in developing creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, maintaining a full pipeline of sales prospects.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting regular sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to represent the brand and help clients achieve success.

Desired Qualifications

  • Excellent communication skills.
  • Self-motivation and an entrepreneurial approach.
  • Positive, friendly, and willing to collaborate.
  • High energy and passion for sales.
  • Flexibility, creativity, and curiosity.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

Recently Posted Jobs

Explore more opportunities at Cumulus Media

See more jobs