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In 2022, REEF Technology partnered with Americana Group, one of the most established F&B brands, to form a new joint venture for launching cloud kitchens across the Middle East and North Africa.

This week in restaurants, eateries expand to grocery stores, add ghost kitchens and face regulations. Throughout the last couple of years, restaurants have been seizing on the opportunity to attract new customers in highly trafficked areas by teaming up with grocers to offer in-store locations. Most recently, Southern California boba tea chain Percolate partnered with specialty grocer Sprouts Farmers Market, which has 380 stores in 23 states, to open an in-store tea spot in Los in early February, Progressive Grocer reported

After years of explosive growth, ghost kitchens face a reckoning as consumers seek cheaper alternatives. Throughout the pandemic, the delivery-only virtual brand model proliferated, and through much of 2022, as brands noted the stickiness of consumers’ digital ordering habits, they continued to gain ground. Now, however, as consumers cut back on unnecessary expenses, and as many turn to grocery options to get their at-home needs met, restaurant locations that are entirely dependent on off-premise sales are facing an uphill battle. Most recently, for instance, casual dining brand Chili’s closed down the pickup and delivery-only concept it was testing in Dallas. The location was intended to fulfill off-premises demand with lower overhead cost, running in a significantly smaller space