RethinkFirst provides scalable, evidence-based autism treatment training tools and caregiver supports through a behavioral health technology platform used by individuals and organizations. Its product suite includes training modules, caregiver resources, and analytics for progress tracking; after acquiring Whil in 2021, it offers a comprehensive behavioral health, mental health, and wellbeing solution. Founded in 2008, the company expanded via a 2020 growth equity round and an earlier 2021 acquisition to broaden its capabilities. The goal is to improve health outcomes for people with autism and other behavioral health needs by expanding access to evidence-based training and caregiver support through technology.
Company Size
51-200
Company Stage
Series C
Total Funding
$15.5M
Headquarters
New York City, New York
Founded
2007
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RethinkFirst, a technology and solutions provider in behavioral health and neurodiversity, has appointed Joe Folan as senior vice president of marketing. Folan will lead marketing strategy across the company's RethinkBH, RethinkCare and RethinkEd business lines as it expands its reach across healthcare organisations, employers and school districts. Folan brings over 20 years of experience in growth and brand strategy. He most recently served as senior vice president of growth marketing at Relias, leading enterprise marketing initiatives for healthcare workforce development. He previously held marketing roles at Eye Care Leaders, The Center for Leadership Studies, EDM Americas and M*Modal. RethinkFirst provides cloud-based treatment tools and clinical support to employers, educators and behavioral health professionals, serving over 11 million employees worldwide.
RethinkFirst appoints Joe Folan as senior vice president of Marketing. Seasoned healthcare and SaaS growth marketing leader to drive integrated marketing strategy across RethinkFirst business lines NEW YORK - August 25, 2026 - RethinkFirst, the leading technology and solutions provider in behavioral health and neurodiversity, today announced that Joe Folan has been named senior vice president of Marketing. With experience in fast-paced healthcare and SaaS growth marketing roles, Folan will provide RethinkFirst with dedicated leadership for marketing strategy and execution across the company's RethinkBH, RethinkCare and RethinkEd business lines as the company accelerates its go-to-market momentum and expands its impact across healthcare organizations, employers and school districts nationwide. "Joe brings the kind of marketing leadership that will help propel RethinkFirst's next stage of growth," said RethinkFirst CEO Dinesh Senanayake. "His background guiding organizations through rapid expansion will help us sharpen our message, deepen engagement across RethinkBH, RethinkCare and RethinkEd, and ensure our story resonates with the providers, employers and educators we serve. We're thrilled to have him guiding how we communicate our value as we continue to grow." Folan brings more than two decades of experience driving growth, brand strategy and commercial alignment. He most recently was senior vice president of Growth Marketing at Relias, where he led enterprise marketing initiatives supporting healthcare workforce development. Before that he served as vice president of Marketing for Eye Care Leaders and The Center for Leadership Studies. Folan also held marketing roles at EDM Americas and M*Modal, where he focused on growth, digital marketing strategy and corporate branding. "RethinkFirst's mission is deeply meaningful to me," Folan said. "What distinguishes this organization is its ability to combine purpose-driven solutions with measurable impact, whether improving patient care, supporting employees through life's challenges, or empowering educators and parents. I look forward to strengthening our client relationships, building new connections, and continuing to deliver innovative solutions that support our customers and the people they serve." Folan earned his Marketing and Communications degree from Emory University's Goizueta Business School. About RethinkFirst. RethinkFirst is a global health technology company providing cloud-based treatment tools, training, and clinical support to employers, educators and behavioral health professionals. Rethink's award-winning solutions serve 11+ million employees worldwide, one-third of Fortune 100 companies, many of the country's largest public-school districts, and over 96,000 individual behavioral healthcare providers. Each of Rethink's award-winning solutions incorporates evidence-based protocols, workflow automation, and advanced data analytics to drive meaningful clinical outcomes and improved performance for customers and the communities that they serve. For more information, please visit the Rethink website or for media inquiries email [email protected]. Share with your community
Code & Co. opens New York office. Apr 21, 2026, 08:00 ET Kirby Montgomery Appointed to Lead Local Team BERLIN, LONDON and NEW YORK, April 21, 2026 /CNW/ - Code & Co., the global AI & Technology Due Diligence firm, today announces the opening of its New York City office and the appointment of Kirby Montgomery as Head of North America. The US has long been a core market for the firm, accounting for a significant share of its 800+ engagements to date. Kirby will lead the local expert team, backed by Code & Co.'s practice and proprietary AI and software platform. An operator-first appointment with a decade of PE-adjacent experience Kirby brings twenty years of experience scaling software products across fintech, payments, and healthtech. Most recently, he was Head of Product and GM at SAP Taulia, leading the 0-to-1 build of a new payments line. Earlier, as VP of Product Management at C2FO, he helped replatform a supply chain finance product generating over $130M in gross revenue and launched the C2FO API platform. As Director of International Product at TreviPay (then MSTS), he helped scale annual transactions to $5B and expand from 4 to 30 countries, ahead of its acquisition by Corsair Capital in 2020. He also co-founded TheraWe, acquired by Rethink First (a K1 Capital platform). Code & Co. first met Kirby in 2020 during its Tech DD on MSTS for the Corsair transaction. Over the next six years, he worked alongside the firm in a senior advisory capacity, making a full-time move the obvious next step. From Our Leadership Team "We have been serving US clients for years, but having a strong team on the ground, in their timezone, changes what we can deliver. Faster access and the speed to insight that modern deal-making demands, backed by our global team with 800+ deals behind them." - Dan Bender, Founding Partner "Most investors are asking harder questions about AI than ever before and need answers they can act on. That is what drew me to Code & Co. The team has spent a decade building the tools, methodology, and track record to give investors real conviction and real-world action plans. I am here to scale that further, on both the buy-side and sell-side, and everything in between." - Kirby Montgomery, Head of North America What We Do Code & Co. offers an end-to-end suite of AI & Technology DD services, purpose-built for the pace and demands of modern deal-making. * AI & Tech DD: Fast, actionable, data-driven buy-side assessments covering every major market, strategy, and sector, supporting funds from first look through the entire value creation lifecycle. * Sell-side & Vendor DD: Helping sellers get ahead of buyer scrutiny with rigorous exit readiness assessments and vendor DD materials that hold up to sophisticated acquirers. * Lightning DD: Rapid pre-qualification delivering a sharp first point of view, driven by document analysis, deep research, and web signal intelligence, before significant time or capital is committed to a process. * Cyber & IT DD: Full-spectrum infrastructure, security posture, and IT operational risk review, relevant across virtually every deal type. * Embedded Software & Hardware: In-house expertise across embedded systems, hardware-adjacent software, and Industry 4.0 and IIoT environments. * AI Future Readiness: Cutting through AI hype to assess whether a company's strategy, architecture, governance, team, and roadmap are genuinely defensible and built to scale. * Portfolio Monitoring & Continuous Diligence: Ongoing technology and AI maturity tracking across portfolio companies, powered by Code & Co.'s proprietary software stack. About Code & Co. Code & Co. is a leading AI & Technology DD firm serving private equity and growth investors globally. Founded in 2016, the firm has completed 800+ engagements for 200+ funds across buy-side, sell-side, and vendor mandates. Every team member is an operator with hands-on experience in technology, product, and AI. www.codeandco.com
RethinkFirst, a behavioral health and neurodiversity technology provider, has appointed Rob Kennedy as senior vice president of Enterprise Sales. Kennedy will lead go-to-market strategy for the company's RethinkCare and RethinkEd businesses, focusing on enterprise growth and sales team development. Kennedy brings over 25 years of experience in building SaaS sales organisations, having held chief revenue officer and senior sales leadership roles at Benefitfocus and UKG. He has completed executive education programmes at Harvard Business School, The Wharton School and UC Berkeley Haas School of Business. RethinkFirst provides cloud-based treatment tools and clinical support to employers, educators and healthcare professionals. The company serves over 11 million employees globally, one-third of Fortune 100 companies and more than 96,000 behavioral healthcare providers.
RethinkFirst appoints Rob Kennedy as senior vice president of Enterprise Sales. PR Newswire Today at 9:12am PDT Veteran SaaS sales leader to drive enterprise growth and strengthen go-to-market alignment across RethinkCare and RethinkEd NEW YORK, April 16, 2026 /PRNewswire/ - RethinkFirst, the leading technology and solutions provider in behavioral health and neurodiversity, today announced that Rob Kennedy has joined the company as senior vice president of Enterprise Sales. An experienced senior sales leader, Rob will lead go-to-market (GTM) strategy and execution of the company's RethinkCare and RethinkEd businesses, strengthening alignment between these organizations, driving enterprise growth, and building a high-performing sales organization. "Rob is joining RethinkFirst at a pivotal moment in our growth," said RethinkFirst CEO Dinesh Senanayake. "His deep experience with large, complex enterprise customers, combined with his ability to translate their needs into strategy and execute on it to deliver results is exactly what we need as we scale. Rob brings a disciplined approach to building high-performing teams and a genuine commitment to understanding and empowering the organizations we serve. We're thrilled to welcome him to the Rethink team." Rob brings more than 25 years of experience building and scaling SaaS sales organizations and driving growth through disciplined, customer-centric execution. He has held CRO and senior sales leadership roles at Benefitfocus and UKG, where he led customer-first transformations, strengthened retention, and built high-performing teams known for operational rigor and world-class engagement. He also played key leadership roles in mergers and acquisitions, transformations, and strategic GTM initiatives that lead to improved growth, profitability, customer satisfaction, and employee development. Rob earned a Bachelor of Science degree from the University of Wisconsin-Madison and has completed executive education programs at Harvard Business School, The Wharton School, and UC Berkeley Haas School of Business. "The need for scalable behavioral health, neurodiversity and education solutions has never been greater," Rob Kennedy said. "RethinkFirst has a powerful mission and a strong foundation. I look forward to partnering with our customers and listening closely to their challenges so we can continue delivering the solutions that make a meaningful difference for the people and communities they support." About RethinkFirst RethinkFirst is a global health technology company providing cloud-based treatment tools, training, and clinical support to employers, educators and behavioral health professionals. Rethink's award-winning solutions serve 11+ million employees worldwide, one-third of Fortune 100 companies, many of the country's largest public-school districts, and over 96,000 individual behavioral healthcare providers. Each of Rethink's award-winning solutions incorporates evidence-based protocols, workflow automation, and advanced data analytics to drive meaningful clinical outcomes and improved performance for customers and the communities that they serve. For more information, please visit the Rethink website or for media inquiries email [email protected]. SOURCE RethinkFirst This is a paid placement. For further inquiries, please contact PR Newswire directly.