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Eye Security

SME-focused MXDR with bundled cyber insurance

Senior Product Marketing Manager – Cybersecurity

Product MarketingUpdated on Nov 9
Full-time

About the Job

Requirements

  • At least 5 years of experience in product marketing, with proven expertise in cybersecurity.
  • Ability to define product messaging, execute go-to-market strategies, and enable sales teams in complex B2B SaaS environments.
  • Strong understanding of cybersecurity market dynamics, customer pain points, and competitive positioning, including the ability to speak confidently about MDR, EDR, IR, and related technologies.
  • Excellent written and verbal communication skills and ability to translate technical concepts into clear business value.
  • Strategic and analytical mindset, bias for action, and comfort setting direction and executing with high agency.
  • Strong stakeholder management and project delivery skills.
  • Experience working in remote, fast-growing environments where marketing has both strategic and hands-on responsibilities.
  • Fluent English and German language proficiency at C2 level.

Responsibilities

  • Develop and own the positioning framework and value propositions for cybersecurity offerings, ensuring they resonate with technical and business buyers.
  • Collaborate with Product and Commercial teams to define go-to-market strategies for new product launches and key service updates.
  • Create and curate sales enablement materials, including pitch decks, training, battlecards, case studies, and product guides.
  • Build and maintain competitive intelligence that informs positioning, supports sales conversations, and influences product strategy.
  • Define and execute a content strategy supporting thought leadership, demand generation, and customer education.
  • Apply knowledge of cybersecurity threats, technologies, and market trends to inform messaging and positioning decisions.
  • Track and measure the effectiveness of messaging and positioning initiatives, iterating based on customer feedback and market response.

Desired Qualifications

  • Startup or scale-up background at a high-growth company.
  • Experience with positioning frameworks and go-to-market methodologies.
  • Track record of successful product launches or market repositioning initiatives.
  • Prior experience in vendor-led or partner-enabled go-to-market models.

About the Company

Eye Security

SME-focused MXDR with bundled cyber insurance

Eye Security is a Dutch cybersecurity firm offering an all-in-one, subscription-based service for mid-market European SMEs, centered on Managed Extended Detection and Response (MXDR) with 24/7 monitoring, threat hunting, and rapid incident response. Its platform quickly integrates with a client’s existing infrastructure across endpoints, networks, and cloud, covering security and compliance needs. A key feature is bundling a cyber insurance policy since 2022, providing financial risk coverage alongside technical defenses. The goal is to help SMEs meet rising cybersecurity and regulatory requirements (such as NIS2) while expanding its presence across Europe.

Company size
201-500
Company stage
Series C
Total funding
$128.7M
Headquarters
The Hague, Netherlands
Founded
2020

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