Content Marketing Manager
About the job
- Experience writing and developing content for YouTube, social media, blog, and website channels.
- Experience using relevant platform best practices to deliver high engagement metrics.
- Ability to create content that balances creative quality with metric-driven performance.
- A BA, BS, or BFA degree in communication, journalism, or a relevant field.
- A minimum GPA of 3.5.
- Two to four years of content marketing and project management experience.
- Excellent interpersonal, written and verbal communication, and critical thinking skills.
- Ability to maintain focus, achieve results, pay attention to detail, multitask, and work with minimal guidance.
- Ability to take ownership and follow through.
- Excellent written, verbal, and presentation skills.
- An active LinkedIn profile, blog, or vlog.
- Keeping up with current and emerging marketplace and industry trends.
- A cover letter describing passion for a career in content creation and the position.
- Writing samples demonstrating proficiency in relevant samples, provided as a link or uploaded as an attachment.
- Break down content plans into assets delivered across channels and track every detail toward delivery.
- Communicate project objectives, individual responsibilities, time expectations, and quality expectations to the team.
- Foster collaboration and healthy open communication.
- Manage the on-time and on-budget delivery of initiatives and escalate issues as appropriate.
- Collaborate closely with product, supply chain, and sales teams.
- Track project and marketing metrics and report them to management.
- Write content for blogs, advertisements, video scripts, and short- and long-form content.
- Certification in digital, inbound, or social marketing.
- Certification in user experience or user interface design.
About the company
Nested Bean makes infant sleepwear with a small weighted Cuddle Pad on the chest to imitate a caregiver’s touch and help babies self-soothe. The Zen Sleepwear line includes swaddles, sleep sacks, and pajamas in fabrics for different climates, with weight built into the garment for newborns to 24-month-olds. It primarily sells through its own e-commerce site, a shift from retail that began in 2015 to educate customers about the product. The goal is to provide a practical way to improve infants’ sleep while growing a scalable direct-to-consumer brand, supported by investor funding and a track record of growing sales.
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Hudson, Massachusetts
Founded
2011
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Simplify's Take
What believers are saying
- Nested Bean’s site listed Zen One, Zen Sack, and Zen Swaddle in June 2025.
- The Delaware lawsuit says CPSC never issued a recall, ban, or stop-sale order.
- Nested Bean keeps fighting for shelf access, which could reopen retail distribution after court wins.
What critics are saying
- Amazon, Target, Walmart, and Babylist pulled weighted products in April 2024.
- A June 2024 class action accuses Nested Bean of hiding suffocation risks.
- CPSC pressure can erase the category entirely, forcing bankruptcy-level revenue collapse within months.
What makes Nested Bean unique
- Zen Sleepwear’s Cuddle Pad mimics hand pressure, unlike standard sleep sacks.
- Nested Bean still sells directly in 2025, controlling education, pricing, and margins.
- Manasi Gangan built the brand from personal sleep struggles, sharpening founder-market fit.
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Benefits
Hybrid Work Options
Phone/Internet Stipend
Wellness Program
Conferenc e Attendance Budget