Digital Marketing Analyst
Updated on 2/28/2024
Koddi

51-200 employees

Ad technology platform
Company Overview
Koddi's mission is to forge a better path through integrity, insights, inclusivity, and innovation.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

2013

Headquarters

Fort Worth, Texas

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

3%
Locations
Fort Worth, TX, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Excel/Numbers/Sheets
Google Analytics
CategoriesNew
Growth & Marketing
Requirements
  • 2+ years of work experience in an agency, paid search, or digital advertising space in a client-facing capacity
  • Google Analytics and/or Facebook Certified, or experience working with product or property feeds for dynamic campaigns
  • Analytical skill set including data mining for trends and effective communication with data and visuals
  • Proficiency in Google Sheets and/or Microsoft Excel for data visualization
  • Strong written, verbal, and interpersonal communication skills
Responsibilities
  • Analysis of performance and generation of performance reports
  • Technical set up and troubleshooting of property feeds
  • Monitoring budget pacing and making suggestions to meet monthly spend goals
  • Creation of new ad campaigns and QAing builds for launching ads
  • Cleaning hotel information records and product catalogs, and filling in missing information
  • Creation of new catalogs with custom logic for dynamic supply of imagery, custom URLs, descriptions, etc.
  • Assisting in training other Digital Marketing Analysts for dynamic feed-based advertising
  • Supporting Sr. Analysts and Account Managers in creating slides, setting up tests, creating mockups, etc.
  • Providing feedback on team efficiency and suggestions for improving team productivity
  • Contributing to team knowledge by researching and sharing info on the industry, travel competitors, and Koddi technology solutions
  • Catching product bugs for campaign management and submitting bug issues
  • Collaborating with the team and providing feedback in new features and brainstorm sessions on new features, product repositioning
Desired Qualifications
  • Detail-oriented and highly organized
  • Good eye for product enhancements
  • Self-motivated, results-oriented, and possess a can-do attitude
  • Comfortable with ambiguity and adaptable in a fast-growing environment