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Full-Time

Head of Product Marketing

Confirmed live in the last 24 hours

Guideline

Guideline

201-500 employees

Affordable 401(k) and IRA retirement plans

Fintech
Financial Services

Compensation Overview

$167k - $205kAnnually

+ Equity (Incentive Stock Options)

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Requirements
  • Minimum of 10+ years of experience in product marketing in B2B SaaS, with at least 3 years in a leadership role, ideally within B2B fintech or benefits spaces.
  • Proven track record of successfully launching complex products or features that evolve and uplevel the overall product story.
  • Excellent collaboration and leadership skills, with the ability to mentor a team or product marketers, drive alignment with cross-functional stakeholders, and drive buy-in on marketing plans.
  • Ability to develop and execute strategic plans — especially leveraging data — and drilling down to the details to ensure executional excellence.
  • Experience in research and segmentation, as well as customer advocacy, with the ability to develop an arsenal of compelling content materials.
  • Strong writing and editorial skills with hands-on experience creating a wide range of content, including blogs, product demos, sales presentations, and more, designed for both external and internal audiences.
  • Experience building an arsenal of competitive materials — comparison charts, social proof, case studies, stats and claims, and more — to show why Guideline is the leader in its industry.
  • Bachelor’s degree in Marketing, Business, or a related field. An MBA is a plus.
Responsibilities
  • Develop and execute comprehensive GTM strategies for new product launches, feature enhancements, and market expansion initiatives.
  • Help establish Guideline as the leader by crafting messaging that resonates with target audiences, including small to mid-sized businesses, HR professionals, and participants.
  • Conduct market research and engage with our customers to understand the needs of our ICP, market trends, and the competitive landscape. Develop insights to inform product development, marketing strategies, and sales enablement.
  • Work closely with Product, Sales, Customer Success, and other teams to ensure alignment on product offerings, messaging, and customer experience.
  • Develop and deliver sales enablement tools, including presentations, product demos, and training materials, to empower the sales team to effectively communicate the value of Guideline’s products.
  • Identify content gaps and lead the creation of high-impact marketing content that enables, educates, and inspires our customer-facing teams with the “so what.” Create an arsenal of compelling, competitive materials that include case studies, blog posts, webinars, videos, sales decks and one-pagers, and more.
  • Establish KPIs to measure the effectiveness of product marketing initiatives. Regularly analyze performance data to refine strategies and optimize outcomes.

Guideline provides affordable and customizable 401(k) retirement plans and Individual Retirement Accounts (IRAs) for businesses of all sizes, particularly targeting small to medium-sized enterprises and specific sectors like dental practices. Their service includes end-to-end management of retirement plans, featuring automatic enrollment, low monthly fees, and compliance testing. As a 3(38) fiduciary, Guideline manages investment options to prioritize employees' best interests. They operate on a subscription-based model, allowing businesses to access essential retirement plan services at a low cost, with options for customization through additional features like profit sharing and matching. Guideline Pro is a platform designed for financial professionals, offering tools to help clients manage retirement plans effectively. The company's goal is to make retirement savings more accessible and affordable, enabling more individuals to prepare for their future.

Company Stage

Series E

Total Funding

$339M

Headquarters

San Mateo, California

Founded

2015

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

-8%
Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of new products like the Starter plan and SEP IRA demonstrates Guideline's commitment to making retirement savings accessible to a broader audience.
  • Guideline's partnership with Vanguard to reduce fees by nearly 50% enhances its value proposition for cost-conscious clients.
  • The new mobile app and Enterprise tier offer a more seamless and customized user experience, likely increasing customer satisfaction and retention.

What critics are saying

  • The competitive landscape of fintech and retirement planning is crowded, requiring Guideline to continuously innovate to maintain its edge.
  • Managing a growing number of accounting professionals and advisors could strain resources and impact service quality.

What makes Guideline unique

  • Guideline's focus on affordable and customizable 401(k) plans for small to medium-sized businesses sets it apart from traditional retirement plan providers.
  • Acting as a 3(38) fiduciary, Guideline takes on the responsibility of managing investment options, ensuring they are in the best interest of employees, unlike many competitors.
  • The introduction of the Guideline Pro platform for financial and benefits professionals adds a layer of expertise and user-friendliness that is not commonly found in the market.

Benefits

Flexible vacation policy

Company equity

401(k) with matching contributions

100% paid employee insurance coverage

Annual learning & development stipend

Parental leave

Sabbatical after 5 years of employment