Phillips Consulting

Business and management consulting for transformation.

Director of Marketing - Visibility & Reputation Management

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeLagos, NigeriaNo salary listedIn-person

About the Job

Requirements

At least 12 years of experience in marketing, brand, and communications leadership; experience in professional services, law firms, or consulting is preferred.
A proven track record of developing and executing high-impact marketing and brand strategies.
Demonstrated experience supporting business development and revenue growth initiatives.
Strong experience in public relations, media relations, and reputation management.
Deep understanding of digital marketing, content strategy, and brand management.
Experience managing high-performing teams.
Proficiency in marketing analytics and performance measurement.
Ability to engage credibly with senior stakeholders and Partners and operate effectively in a fast-paced, high-performance environment.

Responsibilities

Develop and execute an enterprise-wide marketing, brand, and visibility strategy aligned with the Firm’s growth ambitions.
Define a compelling brand narrative that differentiates the Firm in local and international markets.
Position the Firm as a market leader and trusted advisor across priority sectors and jurisdictions.
Partner with Practice Groups and Partners to drive client acquisition, retention, and cross-selling initiatives.
Lead the development of client pitches, proposals, and capability statements.
Embed marketing strategies that contribute to pipeline growth and revenue generation.
Design and execute a public relations and media strategy to strengthen the Firm’s reputation.
Lead the Firm’s participation in legal directories and rankings, including Chambers and Legal 500.
Elevate the Firm’s profile through thought leadership, publications, and speaking engagements.
Build and maintain relationships with media, industry bodies, and key external stakeholders.
Drive digital marketing strategy, including website optimisation, search engine optimisation, content marketing, and analytics.
Expand the Firm’s digital footprint and visibility across key platforms.
Use data and insights to refine marketing effectiveness and audience engagement.
Oversee content development communicating the Firm’s expertise and value proposition.
Ensure consistency in brand voice, messaging, and visual identity across channels.
Lead internal communications to align employees with the Firm’s brand and strategic direction.
Develop and implement strategies to enhance the end-to-end client experience.
Establish client feedback and insights mechanisms and translate findings into actionable improvements.
Use market intelligence to identify emerging trends and opportunities.
Establish and lead a reputation management framework, including crisis communication protocols.
Monitor media coverage, online presence, and public sentiment, and ensure effective responses to reputational risks.
Oversee the marketing technology ecosystem, including customer relationship management systems, digital platforms, and analytics tools.
Drive data-led marketing using dashboards and performance tracking.
Build and lead a high-performing, multidisciplinary team across marketing, digital, and communications.
Foster a culture of innovation, creativity, accountability, and excellence.
Manage external agencies and vendors.
Develop and manage the marketing budget, ensuring optimal allocation and return on investment.
Establish key performance indicators and success metrics and report regularly to leadership on performance and impact.

Desired Qualifications

Experience in professional services, particularly a law firm or consulting firm.

Director of Marketing, Visibility & Reputation Management (MVR)

Phillips Consulting · Lagos, Nigeria · Full-time · Posted 2026-08-06

Workplace: on_site

Description

We are a leading full-service law firm with a strong reputation for excellence, innovation, and client service across Africa. With a distinguished legacy and a forward-looking vision, we are committed to strengthening our position as Africa’s foremost international legal brand.

As we continue to evolve in a highly competitive and dynamic market, we seek to appoint an exceptional leader to drive our brand, visibility, and reputation agenda at the highest level.

The Director, Marketing, Visibility & Reputation Management (MVR) is a strategic leadership role responsible for shaping, protecting, and amplifying the Firm’s brand, market presence, and reputation across local and international markets.

This role goes beyond traditional marketing. It sits at the intersection of brand, business development, client engagement, and strategic growth, with a mandate to position the Firm as the most desirable, innovative, and trusted legal partner in Africa.

The Director will work closely with the Firm’s leadership and Partners to drive market differentiation, client acquisition, and revenue growth while ensuring consistent and compelling brand storytelling across all touchpoints.

Key Responsibilities

1. Strategic Brand & Market Positioning

Develop and execute an enterprise-wide marketing, brand, and visibility strategy aligned with the Firm’s growth ambitions.
Define and articulate a compelling brand narrative that differentiates the Firm in local and international markets.
Position the Firm as a market leader and trusted advisor across priority sectors and jurisdictions.

2. Business Development & Revenue Enablement

Partner with Practice Groups and Partners to drive client acquisition, retention, and cross-selling initiatives.
Lead the development of high-quality client pitches, proposals (RFPs), and capability statements.
Embed marketing strategies that directly contribute to pipeline growth and revenue generation.

3. Reputation, PR & Thought Leadership

Design and execute a robust public relations and media strategy to strengthen the Firm’s reputation.
Lead the Firm’s participation in legal directories and rankings (e.g., Chambers, Legal 500).
Elevate the Firm’s profile through thought leadership, publications, and speaking engagements.
Build and maintain strong relationships with media, industry bodies, and key external stakeholders.

4. Digital Strategy & Market Visibility

Drive a cutting-edge digital marketing strategy, including website optimisation, SEO, content marketing, and analytics.
Expand the Firm’s global digital footprint and visibility across key platforms.
Leverage data and insights to continuously refine marketing effectiveness and audience engagement.

5. Content, Communications & Brand Experience

Oversee the development of high-impact content that communicates the Firm’s expertise and value proposition.
Ensure consistency in brand voice, messaging, and visual identity across all channels.
Lead internal communications to align employees with the Firm’s brand and strategic direction.

6. Client Experience & Market Insights

Develop and implement strategies to enhance the end-to-end client experience.
Establish mechanisms for client feedback and insights, translating them into actionable improvements.
Leverage market intelligence to identify emerging trends and opportunities.

7. Crisis & Reputation Management

Establish and lead a proactive reputation management framework, including crisis communication protocols.
Monitor media coverage, online presence, and public sentiment, ensuring timely and effective responses to reputational risks.

8. Marketing Technology & Data Analytics

Oversee the Firm’s marketing technology ecosystem, including CRM, digital platforms, and analytics tools.
Drive a data-led approach to marketing, with clear dashboards and performance tracking.

9. Leadership & Team Development

Build and lead a high-performing, multidisciplinary team across marketing, digital, and communications.
Foster a culture of innovation, creativity, accountability, and excellence.
Manage external agencies and vendors to deliver best-in-class outcomes.

10. Governance, Budget & Performance Management

Develop and manage the marketing budget, ensuring optimal allocation and return on investment.
Establish clear KPIs and success metrics, reporting regularly to leadership on performance and impact.

Success Measures

Success in this role will be measured by:
Enhanced brand recognition and market positioning locally and internationally
Growth in client acquisition, engagement, and revenue influenced by marketing
Improved rankings and industry recognition
Strong digital presence and audience engagement metrics
Positive brand perception and reputation indicators
High-performing and scalable marketing functions

Requirements

12–15+ years’ experience in marketing, brand, and communications leadership, preferably within professional services (law firm or consulting )
Proven track record of developing and executing high-impact marketing and brand strategies
Demonstrated experience supporting business development and revenue growth initiatives
Strong experience in PR, media relations, and reputation management

Skills & Capabilities

Strategic thinker with strong commercial acumen
Deep understanding of digital marketing, content strategy, and brand management
Exceptional communication, storytelling, and stakeholder management skills
Strong leadership capability with experience managing high-performing teams
Data-driven, with proficiency in marketing analytics and performance measurement

Personal Attributes

Innovative, forward-thinking, and highly driven
Strong presence and credibility to engage with senior stakeholders and Partners
Ability to operate effectively in a fast-paced, high-performance environment
Passion for excellence and building a world-class brand

Why Join Us?

This is a unique opportunity to shape the brand and market positioning of one of Africa’s leading law firms. You will play a pivotal role in defining how the Firm is perceived globally while driving tangible business growth and impact.

Apply

Apply at Phillips Consulting

About the Company

Phillips Consulting

Business and management consulting for transformation.

Phillips Consulting provides business and management consulting services across Africa, helping organizations design and implement projects, improve efficiency, and build strong institutions. Its offerings span transformation, technology, people, and outsourcing, with a focus on seamless execution and tailored solutions rather than one-size-fits-all approaches. The firm combines Nigerian roots with global expertise, drawing on staff from business strategy, IT, accounting, engineering, medicine, and more to address diverse needs. Differentiators include over 30 years of experience as an indigenous firm with a wide, industry-agnostic scope and a proven track record in designing systems to manage people. The company’s goal is to enable clients to achieve optimal performance by turning possibilities into practical improvements and sustained capacity growth.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Lagos, Nigeria
Founded: 1992

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