Job Summary: 

As the CRM Coordinator, you will play a crucial role in driving the company’s growth through strategic marketing initiatives and effective project management. You will work closely with cross-functional teams to execute retention initiatives, pull & analyze performance metrics, and manage various projects to ensure timely delivery and successful outcomes.

What You’ll Do:

• Work closely with Email Marketing Manager to ensure Asana tasks are input and completed
• Support the team in downloading and analyzing data on a daily, weekly and monthly basis 
• Maintain email and SMS calendars, keeping them up to date and filled out with extreme attention to detail
• Collaborate cross functionally to ensure timeline constraints are met
• Work closely with Email Operations Assoc. Manager to build campaigns and segments
• Opportunity to support email operations on our Canada site
• Act as a backup for our external email slicing agency
• Participate in email and SMS team QA sessions, creative reviews, and strategy discussions
• Collaborate with the marketing team to develop and implement growth marketing strategies aligned with company goals
• Attend marketing meetings, take applicable notes and relay back relevant, timely information to Retention team
• Assist with presentation building
• Research and practice, stay ahead of the latest updates regarding tools, techniques, and methods related to email and SMS marketing

What You’ll Need to Have:

Required: 

• 1-2 years experience working in CRM/Retention/Lifecycle Marketing
• Previous experience working in ESP (Klaviyo preferred) 
• Experience in Microsoft Excel or Google Sheets
• Basic understanding of email/SMS marketing metrics (OR, CTR, CVR) and the ability to review data and develop actionable insights
• Excitement for learning and improving; self-reflecting, takes feedback well, provides ideas
• Excellent written & verbal communication skills and the ability to collaborate with cross-functional teams
• Comfortable with having prioritization conversations cross-functionally
• Strong project management skills with the ability to multitask and prioritize tasks effectively
• Organized and detail oriented with the ability to adapt in a fast paced environment
• Creative thinker with a strategic mindset and a passion for driving business growth

Preferred: 

• Experience with Asana or other project management tools
• Previous experience working with SMS vendor (Postscript preferred)
• Working knowledge of HTML, CSS, and/or XML
• Experience with email deliverability

Compensation:

• $67,000 - $75,000 per year base salary
• An annual bonus percentage that varies based on level of role
• Employer matching (up to 3% of base salary) for company sponsored 401K plan