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Full-Time

Store Manager

Somerset Collection

Posted on 6/12/2024

Alo Yoga

Alo Yoga

1,001-5,000 employees

Sells high-quality yoga wear and accessories

Social Impact
Consumer Goods

Compensation Overview

$75k - $90kAnnually

+ Monthly Store Incentives + Clothing Allowance + Employee Discount + 401K + Medical Benefits + Dental Benefits + Vision Benefits + Commuter Benefits + Mental Health Support

Senior, Expert

Troy, MI, USA

Category
Customer Success Management
Field Sales
Sales & Account Management
Required Skills
Agile
Sales
Communications
Requirements
  • 5+ years of retail or related industry leadership experience
  • Working knowledge of MS Office (Word, Excel and Outlook)
  • Extraordinary interpersonal and communication skills, both verbal and written
  • Agile with the ability to handle multiple tasks in a changing environment
  • Highly Motivated by driving business in a fast-paced, innovative environment
  • Business owner mindset with an entrepreneurial spirit
  • Independent work ethic, time management skills, and personal accountability
  • Aligns with and embodies Alo’s guiding principles
Responsibilities
  • Develop and execute the store’s retail strategies
  • Local market knowledge of clientele base and brand competitors
  • Aware of business trends that relate to the success of the store
  • Demonstrate strong business acumen through KPI’s to develop and support business driving strategies
  • Lead team by leveraging company tools, incentives & strategies to support meeting sales goals
  • Ensure that the store team exudes Alo's mission and guiding principles to effectively communicate to our visitors who we are, what we do and why we do what we do
  • Develops an environment of growth, accountability and inclusivity through development, performance management, training and consistent coaching
  • Conducts talent analysis of colleagues and establish career progression plans for key players and positions to result in retention of best talent and turnover reduction
  • Establish internal & external pipeline through succession planning and recruitment strategy
  • Oversee Sales & Service, Operations, and Visual Managers to ensure execution of all key strategies
  • Oversee and support execution of key operational and visual guidelines
  • Champion strong visual standards for the salesfloor by leveraging business performance data
  • Support a safe work environment and efficient operation
  • Collaborate with cross-functional business partners to support organizational goals
  • Be a brand ambassador and create a store culture that aligns with Alo’s mission
  • Demonstrate an ability to navigate the organization with a balance of business need and brand culture
  • Create and implement effective communication strategies throughout store

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring celebrity endorsements and promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a fresh market strategy.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

16%

1 year growth

16%

2 year growth

16%
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Simplify's Take

What believers are saying

  • Alo Yoga's frequent new arrivals and high-profile collaborations keep the brand fresh and relevant, driving continuous customer interest.
  • The partnership with Reshop for instant refunds enhances customer satisfaction and encourages repeat purchases.
  • Expanding physical presence in key international markets like the UK, Israel, and UAE indicates strong growth potential and brand recognition.

What critics are saying

  • The highly competitive athleisure market requires Alo Yoga to continuously innovate to maintain its edge.
  • Dependence on celebrity endorsements could backfire if associated celebrities face public backlash.

What makes Alo Yoga unique

  • Alo Yoga's direct-to-consumer model allows for greater control over brand experience and pricing, unlike competitors who rely on traditional retail channels.
  • Celebrity endorsements from figures like Kendall and Kylie Jenner significantly boost Alo Yoga's brand appeal and marketability.
  • The company's emphasis on integrating yoga into everyday life broadens its customer base beyond just fitness enthusiasts.

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