Full-Time

Marketing Specialist

Confirmed live in the last 24 hours

Cirkul

Cirkul

201-500 employees

Customizable hydration system with flavor cartridges

Food & Agriculture
Consumer Goods

Mid

Tampa, FL, USA

Category
General Marketing
Growth & Marketing
Required Skills
Communications
Marketing
Asana
Requirements
  • 3-5 years of experience in marketing project management, with a proven track record of overseeing multiple projects simultaneously.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
  • Strong organizational and time-management skills, with the ability to manage tasks efficiently in a fast-paced environment.
  • Proficiency in project management tools such as Asana, Monday.com, or similar platforms.
  • Excellent verbal and written communication skills, with experience in client-facing roles.
  • Experience collaborating with creative, digital, and sales teams to drive successful marketing initiatives.
  • Problem-solving mindset with a commitment to continuous improvement and adaptability to evolving project requirements.
  • PMP certification or other project management certifications are a plus.
Responsibilities
  • You will partner with the marketing leadership team on executing marketing campaigns that align with business objectives, ensuring project milestones are met, and driving key results.
  • You will manage project deliverables, anticipate roadblocks, and ensure campaigns stay on track and on time.
  • You will make critical decisions on project scope, timelines, and resource management.
  • Building and maintaining strong relationships with internal stakeholders is key.
  • You will be the reliable point of contact for the marketing leadership team, providing regular project updates and transparent communication.
  • Your ability to understand customer needs and align marketing campaigns to meet those needs will be essential.

Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, providing a subscription model for regular delivery of products. The company's goal is to encourage healthier hydration habits by transforming the way people experience drinking water.

Company Stage

Series C

Total Funding

$108.4M

Headquarters

Tampa, Florida

Founded

2016

Growth & Insights
Headcount

6 month growth

14%

1 year growth

37%

2 year growth

217%
Simplify Jobs

Simplify's Take

What believers are saying

  • Cirkul's recent $70M Series C funding round and $1.07 billion valuation highlight its strong growth potential and market confidence.
  • Partnership with USA Swimming as the Official Hydration Supplier enhances brand credibility and visibility in the sports community.
  • Expansion into new beverage brands diversifies its product portfolio, potentially attracting a wider customer base and increasing market share.

What critics are saying

  • The competitive landscape in the beverage industry is intense, requiring continuous innovation to maintain market position.
  • Reliance on flavor cartridges may limit appeal to consumers who prefer traditional bottled beverages or other hydration solutions.

What makes Cirkul unique

  • Cirkul's unique hydration system with customizable flavor cartridges sets it apart from traditional bottled water and flavoring options.
  • The company's focus on health-conscious, family-friendly products appeals to a broad demographic, unlike competitors who may target niche markets.
  • Cirkul's subscription model ensures a steady stream of recurring revenue, providing financial stability and customer retention.

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