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Sinclair

Telecommunications broadcaster operating TV stations.

Vice President General Manager

Business & StrategyConfirmed live in the last 24 hours
Full-timeSan Antonio, TX, USA

About the Job

Requirements

  • Experience in senior management-level roles, ideally in media, digital, or broadcasting, with experience leading diverse teams and driving measurable success.
  • Experience with profit-and-loss ownership, financial planning, and operational excellence.
  • Knowledge of broadcasting regulations, content guidelines, and compliance standards.
  • Skills in budgeting, forecasting, and financial analysis, including driving profitability while managing expenses.
  • Strong digital acumen and understanding of how to use emerging technologies, including artificial intelligence, to drive innovation and revenue growth.
  • A valid driver's license, up-to-date insurance, and reliable transportation.
  • Willingness and ability to travel when necessary.

Responsibilities

  • Lead one or more local content centers and monetization and marketing teams.
  • Align teams across content creation and sales with strategic goals and ensure they deliver results.
  • Maximize share of wallet across media platforms in the marketplace.
  • Guide sales and marketing teams to meet revenue targets, grow audience engagement, and build client relationships.
  • Develop and implement business plans across departments, identify growth opportunities, analyze market trends, and prepare teams for success.
  • Mentor and inspire cross-functional teams; shape a positive, inclusive, high-performance culture; reinforce accountability; and develop future leaders.
  • Analyze competitive landscapes and audience data to inform expansion strategies.
  • Build relationships with clients, advertisers, community leaders, and industry partners, and represent AMP Sales & Marketing Solutions in the market.

Desired Qualifications

  • Experience in senior management-level roles in media, digital, or broadcasting is preferred.

About the Company

Sinclair

Telecommunications broadcaster operating TV stations.

Sinclair Broadcast Group operates television stations across the United States with major network affiliations, regional sports networks, and digital platforms. It monetizes through advertising, retransmission consent fees, and other broadcast services, supported by traditional signals and online content. The company uses NextGen Broadcast (ATSC 3.0) to deliver higher-quality video and interactive datacasting, opening new data-driven revenue opportunities. By combining local stations, sports networks, and digital media, Sinclair aims to grow audience engagement and expand monetization across its multi-channel ecosystem.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cockeysville, MD
Founded
1986

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