L.S. Starrett Company

Precision tools and measuring equipment

Manager, Digital Strategy

Marketing Generalist & ManagementPosted on Nov 13

Full-timeAthol, MA, USA$110k - $145k /yr

About the Job

Requirements

At least 7 years of progressive experience in digital marketing, digital strategy, marketing technology, e-commerce, or related functions.
Hands-on experience managing websites, CRM systems, marketing automation platforms, and digital marketing initiatives.
Strong knowledge of web analytics, digital performance measurement, and data-driven decision-making.
Experience leading cross-functional projects and collaborating with multiple departments or business units.
A solid understanding of digital marketing technologies, business intelligence tools, and emerging marketing trends.
Familiarity with artificial intelligence and automation applications in marketing or business operations.
Strong analytical, organizational, project management, and problem-solving abilities.
Strong communication and presentation skills, including the ability to translate complex data into practical recommendations for leadership.
The ability to balance strategic planning with hands-on execution while managing multiple projects and priorities.
A bachelor's degree in Marketing, Business Administration, Information Technology, or a related field is required.
Demonstrated experience managing digital marketing platforms, including websites, CRM systems, and marketing automation tools.
Proven ability to analyze marketing performance, develop actionable insights, and support business decisions using data.
Experience coordinating cross-functional projects and working effectively with internal and external stakeholders.
Ability to perform the essential functions of the position, with or without reasonable accommodation.
Ability to travel occasionally for business purposes, as needed.

Responsibilities

Develop and execute digital marketing strategies that strengthen customer engagement, improve marketing effectiveness, and support revenue growth across Starrett's brands and divisions.
Manage and optimize company websites, digital platforms, and online customer experiences to improve usability, engagement, and lead generation.
Oversee CRM systems, marketing automation platforms, web analytics, and other digital marketing technologies to improve performance and efficiency.
Develop dashboards, track key performance indicators, and analyze customer behavior, campaign performance, lead generation, and marketing return on investment.
Identify and implement artificial intelligence-powered tools and automation solutions that streamline marketing workflows, improve analytics, and enhance operational efficiency.
Collaborate on digital commerce initiatives that create new sales opportunities and improve the online purchasing experience.
Partner with Sales and Marketing teams to strengthen lead management, customer segmentation, campaign effectiveness, and conversion rates.
Evaluate emerging technologies, identify opportunities for innovation, and recommend digital investments that support long-term business objectives.
Work closely with Marketing, Sales, IT, Product Management, and other departments to align digital initiatives with business priorities.
Lead digital marketing projects, coordinate with external agencies and technology providers, and oversee project budgets, timelines, and deliverables.
Establish common digital marketing metrics, reporting standards, data quality practices, and responsible artificial intelligence usage across business units.
Present insights, performance results, and strategic recommendations to company leadership.
Provide coaching, guidance, and development opportunities to assigned employees, as applicable.

Desired Qualifications

An MBA or advanced degree in Marketing, Business Administration, Information Technology, or a related discipline.
Experience in manufacturing, industrial products, or business-to-business marketing.
Experience supporting multiple brands, business divisions, or international operations.
Familiarity with CRM platforms such as Salesforce, Microsoft Dynamics, HubSpot, or LeadSmart.
Experience with reporting and analytics tools such as Power BI, Tableau, or Google Analytics.
Experience developing or supporting e-commerce platforms and digital revenue initiatives.
A track record of implementing artificial intelligence-enabled marketing solutions, automation, or data-driven process improvements.
Previous experience supervising employees or leading digital marketing teams.

The L.S. Starrett Company

About the Company

The L.S. Starrett Company is a global leader in precision measurement tools, metrology systems, and innovative manufacturing solutions. With a legacy of quality, precision, and innovation spanning more than 140 years, Starrett serves customers across a wide range of industries worldwide.

Our family of brands, including Starrett, Tru-Stone, Webber, Bytewise, and Metlogix, delivers trusted products and solutions that help customers achieve accuracy, reliability, and operational excellence.

As we continue to evolve, we are investing in digital technologies, data-driven strategies, and innovative solutions to strengthen customer engagement and support our future growth.

Join Our Team as a Manager, Digital Strategy!

The L.S. Starrett Company is looking for a strategic, analytical, and forward-thinking Manager, Digital Strategy to help shape the future of our digital marketing capabilities.
In this role, you will lead initiatives that enhance our digital presence, improve customer experiences, and drive measurable business growth across multiple brands and divisions.
From optimizing websites and marketing automation to leveraging artificial intelligence (AI), e-commerce, and advanced analytics, you will play a key role in modernizing how we connect with customers and measure marketing success.

This is an exciting opportunity for an experienced digital marketing professional who enjoys combining technology, strategy, and creativity to make a real impact within a well-established global manufacturing company.

What You'll Do

Lead Digital Strategy, Develop and execute digital marketing strategies that strengthen customer engagement, improve marketing effectiveness, and support revenue growth across Starrett's brands and divisions.
Enhance Our Digital Presence, Manage and optimize company websites, digital platforms, and online customer experiences to improve usability, engagement, and lead generation.
Drive Marketing Technology, Oversee CRM systems, marketing automation platforms, web analytics, and other digital marketing technologies to improve performance and efficiency.
Turn Data Into Action, Develop dashboards, track key performance indicators (KPIs), and analyze customer behavior, campaign performance, lead generation, and marketing return on investment.
Advance AI and Automation, Identify and implement AI-powered tools and automation solutions that streamline marketing workflows, improve analytics, and enhance operational efficiency.
Support E-Commerce Growth, Collaborate on digital commerce initiatives that create new sales opportunities and improve the online purchasing experience.
Improve Customer Engagement, Partner with Sales and Marketing teams to strengthen lead management, customer segmentation, campaign effectiveness, and conversion rates.
Shape Our Digital Roadmap, Evaluate emerging technologies, identify opportunities for innovation, and recommend digital investments that support long-term business objectives.
Collaborate Across Teams, Work closely with Marketing, Sales, IT, Product Management, and other departments to align digital initiatives with business priorities.
Manage Key Projects and Partnerships, Lead digital marketing projects, coordinate with external agencies and technology providers, and oversee project budgets, timelines, and deliverables.
Build Consistency Across Brands, Establish common digital marketing metrics, reporting standards, data quality practices, and responsible AI usage across business units.
Influence Business Decisions, Present insights, performance results, and strategic recommendations to company leadership.
Support Team Development, Provide coaching, guidance, and development opportunities to assigned employees, as applicable.

What We're Looking For

We're looking for a results-driven digital marketing professional who understands how to connect technology, customer experience, and business strategy.
The ideal candidate brings:

At least 7 years of progressive experience in digital marketing, digital strategy, marketing technology, e-commerce, or related functions.
Hands-on experience managing websites, CRM systems, marketing automation platforms, and digital marketing initiatives.
Strong knowledge of web analytics, digital performance measurement, and data-driven decision-making.
Experience leading cross-functional projects and collaborating with multiple departments or business units.
A solid understanding of digital marketing technologies, business intelligence tools, and emerging marketing trends.
Familiarity with artificial intelligence and automation applications in marketing or business operations.
Excellent analytical, organizational, project management, and problem-solving abilities.
Strong communication and presentation skills, including the ability to translate complex data into practical recommendations for leadership.
The ability to balance strategic planning with hands-on execution while managing multiple projects and priorities.

Bonus Points For

An MBA or advanced degree in Marketing, Business Administration, Information Technology, or a related discipline.
Experience in manufacturing, industrial products, or business-to-business (B2B) marketing.
Experience supporting multiple brands, business divisions, or international operations.
Familiarity with CRM platforms such as Salesforce, Microsoft Dynamics, HubSpot, or LeadSmart.
Experience with reporting and analytics tools such as Power BI, Tableau, or Google Analytics.
Experience developing or supporting e-commerce platforms and digital revenue initiatives.
A track record of implementing AI-enabled marketing solutions, automation, or data-driven process improvements.
Previous experience supervising employees or leading digital marketing teams.

Must-Have Requirements

Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
Minimum of 7 years of relevant progressive professional experience.
Demonstrated experience managing digital marketing platforms, including websites, CRM systems, and marketing automation tools.
Proven ability to analyze marketing performance, develop actionable insights, and support business decisions using data.
Experience coordinating cross-functional projects and working effectively with internal and external stakeholders.
Ability to perform the essential functions of the position, with or without reasonable accommodation.
Ability to travel occasionally for business purposes, as needed.

Salary Range

$110,000.00 to $145,000.00 annually.

Compensation will be based on qualifications, experience, and the responsibilities of the position.

Benefits

At Starrett, we value our employees and offer a competitive benefits package designed to support their health, financial well-being, and work-life balance.
Our benefits include:

Comprehensive medical, dental, and vision insurance
Short-term and long-term disability coverage
Company-provided life insurance
Paid time off and paid holidays
401(k) retirement savings plan with employer matching contributions
Professional development and career growth opportunities

Equal Employment Opportunity & Accommodations

The L.S. Starrett Company is proud to be an Equal Opportunity Employer. We are committed to providing a workplace where all individuals are treated with dignity and respect and have equal opportunities to succeed. All employment decisions are made without regard to any characteristic protected by applicable federal, state, or local law.

We provide reasonable accommodations to qualified applicants and employees with disabilities and for other legally protected needs, in accordance with applicable law.

About the Company

L.S. Starrett Company

Precision tools and measuring equipment

L.S. Starrett Company is a manufacturer of precision measuring tools, saw products, and metrology equipment. The company designs and produces calipers, micrometers, gauges, levels, saw blades, and related industrial products. It serves manufacturers, machinists, contractors, tradespeople, distributors, and quality laboratories. Its operating model centers on product engineering and manufacturing supported by quality, distribution, sales, and technical service. Teams work across engineering, machining, manufacturing, quality, supply chain, sales, and customer support. The business combines technical knowledge, practical execution, and ongoing support across the markets it serves.

Company size: 201-500
Company stage: IPO
Headquarters: Athol, KS
Founded: 1880

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