Full-Time

Director of Marketing & Partnerships

Posted on 10/31/2025

applike group

applike group

201-500 employees

Builds independent app-focused companies for publishers

No salary listed

Boston, MA, USA

Hybrid

Category
Growth & Marketing (1)
Required Skills
Lead Generation
Marketing
Requirements
  • 8+ years of experience in marketing, business development, partnerships or client-facing roles.
  • Experience and deep understanding of adtech, mobile gaming or mobile app ecosystem.
  • Experience building and managing your own marketing roadmap. Proven experience of revenue growth for new partnerships and lead generation.
  • Strong presentation and communication skills, able to represent the company effectively on stage and in client meetings, as well as uniting diverse teams and stakeholders around a shared vision.
  • Strategic thinker with a passion for driving business growth through partnerships and collaboration.
  • Large network to drive connections and proven relationships with other adtech or MarTech companies.
  • You work as a strategic partner to leadership, ensuring events play a clear role in supporting business, tech, and talent goals.
  • You operate independently, setting priorities, making decisions, and driving initiatives with confidence and accountability.
  • You build strong internal alignment, clearly communicating strategy, responsibilities, and expectations across teams.
  • You are metrics-driven, setting success criteria and tracking ROI to evaluate and improve performance across the event lifecycle.
Responsibilities
  • Work with adjoe US business teams to build and execute annual events strategy.
  • Build a strong sales pipeline and drive revenue through the launching of new partnerships from events, webinars, talks, VIP dinners, etc organized by you.
  • Develop an adjoe owned conferences aimed at bringing 50 clients and prospects together for 2 days of content and relationship building.
  • Work closely with Product Marketing team to coordinate the creation of marketing materials in order to drive the success of your event.
  • Work closely with the design team to build booths, design merch and additional materials to make adjoe’s brand stand out.
  • Manage US events budget and work closely with finance.
  • Build and maintain relationships with partners in adtech, martech, and related industries to drive strategic business collaborations focusing on the growth of new partnerships in the US.
  • Identify and establish co-marketing and account mapping opportunities to generate leads and expand adjoe's business footprint i.e. Appslfyer, Adjust, etc.
  • Keep up with industry developments and trends, providing insights to inform strategy and partnership opportunities.
  • Act as a key spokesperson/thought leader for adjoe at industry conferences and events, presenting product offerings, discussing market trends, and offering thought leadership.

AppLike Group builds and manages a portfolio of independent companies that provide specialized tools for mobile app publishers, including advertising networks, mobile games, and growth automation platforms. These products work by leveraging shared technology and data across the group to help developers acquire users, monetize apps through rewarded gameplay, and automate marketing strategies. Unlike traditional software firms, AppLike Group operates as a "company builder," launching autonomous businesses like adjoe and Sunday that focus on specific niches while benefiting from a central pool of knowledge. The company's goal is to provide a complete ecosystem of solutions that help app publishers scale their businesses and increase revenue in the global app market.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$110M

Headquarters

Hamburg, Germany

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • justDice's rewarded gaming aligns with 2025 shift toward engagement-based monetization over traditional ads.
  • adjoe's premium video ad formats capture higher CPM rates in fragmented global mobile ad market.
  • justtrack automates user acquisition, addressing industry shift toward programmatic growth optimization for publishers.

What critics are saying

  • Google Privacy Sandbox blocks third-party SDK trackers, crippling justtrack's automation and slashing retention.
  • Unity and IronSource-Microsoft consolidation erode adjoe's market share through integrated, superior ad solutions.
  • EU DMA fines target Sunday's addictive mechanics with €50M penalties, forcing monetization redesigns.

What makes applike group unique

  • Vertically integrated company builder covering full mobile app value chain from monetization to growth.
  • justDice leads rewarded gaming with 50M+ users, capturing engagement-based monetization trend.
  • Shared infrastructure across adjoe, justDice, Sunday, justtrack enables rapid scaling and operational efficiency.

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Benefits

Hybrid Work Options

Flexible Work Hours

Mental Health Support

Unlimited Paid Time Off

Employee Assistance Program

Growth & Insights

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

0%
INACTIVE