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Traild

AP automation with real-time controls

Channel Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-time$120k - $160k /yrHybrid

About the Job

Requirements

  • At least 3 years of B2B marketing experience in SaaS or technology, including meaningful experience in partner, channel, or field marketing rather than solely demand generation or brand marketing.
  • Demonstrated end-to-end ownership of events, including user groups and conferences across multiple states, covering strategy, logistics, booth execution, lead capture, and post-event follow-up without an operations-team handoff.
  • Proven ability to run co-marketing programs with technology partners, value-added resellers, or implementation partners, including persuading partners to commit resources to joint activity.
  • Strong project management and attention to detail, with the ability to manage multiple programs and partners in parallel across time zones while meeting deadlines and acting proactively.
  • Ability to develop messaging and materials for internal teams and external partner audiences.
  • Working knowledge of HubSpot, Salesforce, or similar customer relationship management and marketing automation platforms, including tracking influenced pipeline and reporting program return on investment.

Responsibilities

  • Own North American co-marketing with enterprise resource planning platforms, resellers, and implementation partners, including joint webinars, roadshows, partner onboarding campaigns, and co-branded activations that generate partner-sourced and partner-influenced pipeline.
  • Build and maintain a partner toolkit of pitch decks, social assets, email templates, and value proposition materials that partners can use independently, and update it as the product and messaging evolve.
  • Plan and execute the North American event calendar end to end, including enterprise resource planning user groups, channel roadshows, and industry conferences, covering sponsorship, booth design, lead capture, follow-up, and post-event pipeline reporting.
  • Run partner co-hosted webinars from planning and speaker preparation through promotion, execution, and performance analytics covering attendance, conversion, and influenced pipeline.
  • Develop and deliver internal enablement for North American sales and channel representatives in collaboration with Content and Product Marketing, keeping current materials easy to find and ensuring representatives do not create their own materials.
  • Build relationships with partner marketing contacts at priority North American enterprise resource planning platforms and value-added resellers, secure co-marketing commitments, and run mutually beneficial activations.
  • Track and report channel program and event performance against pipeline outcomes, use the data to recommend investment priorities and cuts, and communicate results to North American sales leadership and the broader marketing team.

Desired Qualifications

  • Experience at a Series A to Series C SaaS company where a small marketing team required individuals to build programs themselves rather than direct others to execute them.
  • Knowledge of the finance or accounting software landscape.

About the Company

Traild

AP automation with real-time controls

Traild provides an integrated Accounts Payable platform aimed at improving efficiency and strengthening financial control. It helps finance teams and executives gain real-time visibility into AP activity, especially high-risk invoices, and uses continuous anomaly detection to prevent fraud, errors, and mistakes in payments. The system processes large volumes of payments globally with strong security features to ensure safe, compliant transactions. Traild’s goal is to let organizations run their AP more quickly and securely, with clear control over expenditures and payments.

Company size
201-500
Company stage
Seed
Total funding
$30K
Headquarters
Melbourne VIC, Australia
Founded
2017

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