Full-Time
Wholesale Marketing Specialist
Confirmed live in the last 24 hours
Whoop
501-1,000 employees
Wearable fitness tracker with personalized insights
Junior, Mid
Boston, MA, USA
- 2-4 years of experience in brand/digital marketing.
- Basic understanding of retail marketing and merchandising.
- Ability to manage multiple retailers simultaneously.
- Brings a mix of a creative & commercial mindset to the table.
- Highly organized with the ability to pivot between multiple workstreams.
- Excellent communication (verbal and written) and stakeholder management skills.
- Loves getting into the weeds and being a hands-on problem solver.
- Strong time management skills - executes with pace and possesses a strong sense of urgency.
- Passion for fitness, health, & technology.
- Willingness to travel (up to 20%).
- Support all marketing activities for multiple retail partners across digital and trade channels.
- Own copy and product attributes on partners’ PDPs, updating regularly.
- Manage the retail-specific content calendar and master asset library.
- Manage the wholesale retail store directory and store locator updates on whoop.com.
- Write creative briefs & collaborate with internal teams throughout project lifetimes.
- Contribute to visual merchandising standards and develop trade toolkits for POS assets such as fixtures and signage for retail partners.
- Develop in-store events/training programs to promote associate learning and customer sell-through.
- Support omnichannel marketing diligence, including consumer insights, visual merchandising best practices, etc.
WHOOP provides a fitness membership centered around the WHOOP Strap 3.0, a wearable device that tracks physiological metrics like heart rate, sleep patterns, and recovery levels. This data is used to give personalized recommendations on daily exertion, sleep needs, and overall readiness for physical activity, helping users enhance their performance and reduce injury risks. The subscription model includes the device and access to a community-focused app, which encourages user engagement through teams and challenges. WHOOP's goal is to optimize health and performance for a diverse range of users, from fitness enthusiasts to professional athletes.
Company Stage
Series F
Total Funding
$416.2M
Headquarters
Boston, Massachusetts
Founded
2012
6 month growth
↑ 5%1 year growth
↑ 18%2 year growth
↑ 30%
Simplify's Take
What believers are saying
- Partnerships with high-profile athletes like Cristiano Ronaldo and collaborations with premium brands like ASSOS elevate WHOOP's brand visibility and credibility.
- Recognition of WHOOP executives in influential tech lists and the company's expansion into over 56 markets highlight its growth and leadership in the health tech sector.
- Innovative product developments, such as the WHOOP-integrated cycling shorts, demonstrate WHOOP's commitment to enhancing user experience and performance.
What critics are saying
- The competitive landscape in fitness technology is intense, with numerous players offering similar wearable devices and health insights.
- Reliance on a subscription-based model may deter potential users who prefer one-time purchases over recurring fees.
What makes Whoop unique
- WHOOP's subscription-based model, which includes the WHOOP Strap 3.0 at no additional cost, ensures continuous user engagement and a steady revenue stream, unlike competitors who may charge upfront for devices.
- The integration of advanced physiological data analytics with personalized recommendations sets WHOOP apart in the fitness technology market.
- WHOOP's strong community engagement features, such as teams and challenges, foster a sense of belonging and competition, enhancing user retention.
Benefits
Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.
Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.
Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.
Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.
Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!