B

Bacardi

Produces, markets, and distributes spirits worldwide

State Head

Field SalesConfirmed live in the last 24 hours
Full-timeWarangal, Telangana, IndiaNo salary listedIn-person

About the Job

Requirements

  • Sales leadership experience leading different territories or states with responsibility for strategic revenue and profitability decisions.
  • Proficiency handling state or regional budgets, P&L accountability, channel strategies, and brand-pack-channel mix optimization to drive net sales value and volume.
  • Commercial acumen and understanding of marketing functions, with adaptability and the ability to make calculated decisions to capitalize on market opportunities.
  • Commercial experience, preferably in beverages, fast-moving consumer goods, or alcoholic beverages; drinks and lifestyle category experience is an advantage.
  • Ability to develop people and build teams while embracing diversity of thinking.
  • Strong negotiation skills and first-hand field sales experience.
  • Proactive, goal-oriented, passionate about delivering results, and committed to continuous improvement.
  • Ability to build strong customer relationships and create positive first impressions.
  • Resilience and ability to remain calm under pressure.
  • Entrepreneurial thinking and ability to identify new ways to achieve better results.
  • Ability to foster belonging, self-awareness, people agility, results agility, mental agility, and change agility.

Responsibilities

  • Deliver key financial targets, including net sales value, gross margin, overheads, profitability, return on investment, and value share.
  • Deliver Pictures of Success targets and ensure surveys are completed in partnership with customers and distributors to achieve execution excellence.
  • Handle all on-trade accounts in the territory and ensure distribution and availability of the portfolio.
  • Ensure portfolio menu listings in accounts in accordance with company norms.
  • Manage contracts and deals for the top 80% of accounts in the territory or zone.
  • Work with the frontline sales team and lead account handling to build positive customer sentiment toward Bacardi.
  • Develop team members and support their career growth.
  • Plan and manage commercial contracts, including brand profitability, portfolio strategy, budgetary support, and overall territory P&L.
  • Understand and track brand distribution for relevant accounts in accordance with company guidelines.
  • Formulate brand offers, promotions, and activations for the channel, and track execution through measurement and evaluation.
  • Manage off-trade and hybrid accounts in the suburbs and deliver business commercial objectives.
  • Manage third-party teams and drive business through them to achieve volume and net sales value goals.
  • Conduct at least 12 to 13 days of market work each month with the team.
  • Develop and manage the territory sales plan in line with commercial priorities and the Country Integrated Activity Plan.
  • Build effective long-term relationships with customers and distributors and serve as the company’s leading customer contact within the state.
  • Monitor, guide, and provide input to frontline sales team members on individual performance, customer and key channel-partner relationship management, and competitive activity.
  • Communicate regularly with customers to seek product and service improvement input and resolve day-to-day operational questions and issues.
  • Build short- and long-term regional sales strategies based on consumer insights and market understanding while managing budgets and price plans.
  • Liaise with excise authorities as required.

Desired Qualifications

  • Commercial experience in the beverages, fast-moving consumer goods, or alcoholic beverages industry is preferred.
  • Experience in the drinks and lifestyle category is an advantage.

About the Company

Bacardi

Produces, markets, and distributes spirits worldwide

Bacardi Limited is a privately held global spirits company that produces, markets, and distributes a wide range of spirits and wines. It owns more than 200 brands, including BACARDÍ rum, PATRÓN tequila, GREY GOOSE vodka, DEWAR’S Scotch, BOMBAY SAPPHIRE gin, MARTINI vermouth, and CAZADORES tequila, with production facilities in multiple countries and products sold in over 160 markets. The products come from blending and aging raw ingredients like sugarcane, agave, grains, and botanicals, then bottling and distributing them worldwide. It differentiates itself by being family-owned, which supports long-term planning, and by maintaining a diverse brand portfolio across many categories; its goal is to grow its brand portfolio, expand into new markets and categories, and operate responsibly and sustainably.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Hamilton, Bermuda
Founded
1862

Recently Posted Jobs

Explore more opportunities at Bacardi

See more jobs