Full-Time

Shopper Marketing Manager

Mass Channel

Confirmed live in the last 24 hours

Nutrabolt

Nutrabolt

201-500 employees

Produces sports nutrition and energy supplements

No salary listed

Mid

Bentonville, AR, USA

This role is mostly remote but requires occasional travel around the greater Bentonville, AR area.

Category
General Marketing
Growth & Marketing
Connection
Connection
Connection
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Requirements
  • Understanding the shopper journey and incorporating insights across retailer, channel, brand, and shopper
  • Using integrated marketing plans to identify touchpoints that can seamlessly facilitate shopper engagement across various classes of trade
  • Leveraging brand assets and programming and translating those into retailer-specific shopper programs to drive velocities and gain off-shelf placement
  • Developing KPIs to determine program success and improve on future programming
  • Analyzing and reporting on how well each program initiative achieves its specific objectives
  • Strong understanding of Target, Walmart & Sam’s Club digital ecosystems (e.g WMC, Roundel & MAP)
  • Identifying key 3rd party Shopper Marketing partners, build annual plans and managing relationships with these partners
  • Building and maintaining relationships across sales, brand, trade, and category management
  • Forging strong partnerships with retailer marketing counterparts
  • Being the voice of Shopper Marketing in customer calls/line reviews and internal meetings
  • Strong budget management: managing the shopper budget to ensure accuracy and fiscal responsibility
Responsibilities
  • Own the Shopper Marketing strategy and development for Mass & Club channels
  • Develop programming that drives short and long-term sales, as well as builds brand equity
  • Focus on sales-based metrics (e.g post-event sales, share growth, ACV % Display)
  • Focus on engagement-based metrics (e.g digital clicks, trade/display support)
Desired Qualifications
  • Ideally has 3+ years’ experience in shopper, trade and/or E-commerce
  • Previous knowledge/experience working with Mass & club retailers such as Walmart, Target and Sam’s Club
  • Ability to thrive in a dynamic, fast-paced environment under pressure
  • Experience juggling multiple priorities across various retailers simultaneously
  • Strong communication skills, comfortable with presenting/public speaking
  • Computer proficiency in Microsoft Word, Excel, and Outlook
  • Experience working with Consumer-Packaged Goods strongly preferred

Nutrabolt specializes in creating nutritional supplements and performance energy products aimed at fitness enthusiasts and athletes. The company offers popular pre-workout and BCAA (branched-chain amino acids) products that are available through various online and physical retailers around the world. Nutrabolt's products work by providing essential nutrients and energy to enhance athletic performance and support recovery. What sets Nutrabolt apart from its competitors is its strong focus on product innovation and brand development, which helps it maintain a significant presence in the health and wellness market. The company's goal is to continue growing its market share while fostering a passionate and dynamic workforce, as evidenced by its recognition as one of the 100 Best Companies to Work For.

Company Size

201-500

Company Stage

Private

Total Funding

$863M

Headquarters

Austin, Texas

Founded

2002

Simplify Jobs

Simplify's Take

What believers are saying

  • Nutrabolt's investment in Bloom Nutrition expands its portfolio into greens and superfoods.
  • Keurig Dr Pepper's stake offers Nutrabolt a long-term sales and distribution agreement.
  • Kevin Hart's investment boosts Nutrabolt's visibility in the sports-supplement market.

What critics are saying

  • Increased competition from celebrity-backed brands could dilute Nutrabolt's market share.
  • Keurig Dr Pepper's 30% stake may lead to strategic misalignments.
  • Expansion into greens and superfoods faces challenges from established competitors.

What makes Nutrabolt unique

  • Nutrabolt specializes in sports nutrition and performance energy products since 2002.
  • The company is recognized as one of the 100 Best Companies to Work For.
  • Nutrabolt's marquee brands include top-selling pre-workout and BCAA products.

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Benefits

Health Insurance

Life Insurance

Mental Health Support

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Family Planning Benefits

Fertility Treatment Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

1%
PR Newswire
Jan 17th, 2024
NUTRABOLT LEADS EQUITY INVESTMENT IN BLOOM NUTRITION EXPANDING ACTIVE HEALTH AND WELLNESS PORTFOLIO INTO GREENS AND SUPERFOODS SPACE

/PRNewswire/ -- Today, Nutrabolt announced a significant minority investment into Bloom Nutrition. The investment provides Nutrabolt with an ownership stake of...

Food Dive
Dec 8th, 2022
Keurig Dr Pepper spends $863M for stake in C4 Energy maker

The beverage giant will own 30% of Nutrabolt with opportunities to increase its ownership. The companies also entered into a long-term sales and distribution agreement.

CNBC
Mar 2nd, 2021
Kevin Hart jumps into the $12 billion sports-supplement market with investment in Nutrabolt

Comedian Kevin Hart took an equity stake in sports nutrition-maker Nutrabolt, building on his investment portfolio.