Full-Time
Posted on 9/27/2025
At-home fitness hardware with streaming workouts
$140.4k - $166.1k/yr
Company Historically Provides H1B Sponsorship
New York, NY, USA
In Person
Peloton creates at-home fitness experiences by pairing a connected exercise bike with a streaming service that offers live and on-demand cycling classes. The bike has a built-in screen that displays instructors and class content, and users participate by joining workouts from home. A monthly subscription grants access to a large library of classes, tracking metrics, and evolving programs, while hardware sales provide the initial purchase. The company also sells related accessories and equipment. Peloton distinguishes itself by delivering an integrated package of hardware and ongoing digital content, with live classes, instructor-led sessions, and a strong community to motivate users. The goal is to grow a large, loyal subscriber base and become a leading provider of virtual fitness experiences, making home workouts convenient and engaging for fitness enthusiasts.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2011
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Peloton's stock has collapsed from $125 in mid-2021 to around $4 today, with little recovery in sight. The company faces two fundamental problems: consumers have returned to gyms post-pandemic, and competing exercise equipment is available on Amazon for $200 compared to Peloton's $1,695 bikes. New CEO Peter Stern, who took over on 1 January 2025, has yet to demonstrate progress. In its most recent quarter, Peloton reported total revenue of $657 million, down 3% year over year, with a $39 million loss. Whilst Peloton maintains its equipment is superior to cheaper competitors, the market appears unconvinced. Each business segment shows minimal growth or decline, suggesting the company's turnaround efforts have stalled as consumers opt for less expensive alternatives.
Peloton CMO Megan Imbres at SXSW 2026: here's how Peloton's top marketer is redefining the brand strategy. Last Updated: April 9, 2026 Home workout equipment By Nikki Smith Tags: Marketing, Megan Imbres, SXSW At SXSW 2026, Peloton CMO Megan Imbres took the stage at the FQ LOUNGE(TM)@ SXSW for a panel discussion called Marketing at the Speed of Culture: Building Brands People Remember. She was joined by moderator Sneha Ghosh, EVP Data, NAMER at Monks, along with Kim Chappell, Chief Brand Officer at Bobbie; Jess Kessler, Head of Brand and Content Marketing North America at Audible; Jess Kircher, Head of Campaigns and Experiences at Asana; and Whitney Magnuson, Head of Brand and Media at Zoom. For Peloton members and followers of the brand, Imbres' portion of the conversation offered a fascinating and candid look at how she is thinking about Peloton's place in culture, and where the brand is headed. Instructors are culture. Imbres wasted no time making one thing clear: Peloton's instructors are not just fitness coaches. They are cultural figures. When asked about how the brand approaches trends and viral moments, she pointed directly to the instructor community as the heartbeat of Peloton's cultural relevance. "Our instructors are a part of culture," she said. "So if Cody Rigsby is not talking about Heated Rivalry, there's a problem. We need to check his pulse." It was a funny and pointed way of saying that Peloton's connection to culture is not manufactured. It is organic, and the instructors are the ones carrying it. Imbres made clear that if the instructors were not genuinely connecting with what is happening in the world around them, the experience would suffer. Physical fitness guides Knowing when to hold back. One of the most refreshing moments in the discussion came when Imbres talked about the importance of not chasing every cultural opportunity. She acknowledged that Peloton shows up in culture constantly, sometimes in ways the team did not plan for or even want. Her message was straightforward: just because you can jump on a moment does not mean you should. There are times when holding back is the smarter move, because jumping on the wrong opportunity can cost a brand its credibility. It is a discipline that requires confidence, and it is clear that Imbres brings that perspective to her role. Peloton CMO Megan Imbres on data, instinct, and finding the bigger peak. When the conversation turned to how data and creativity intersect in marketing decision-making, Imbres drew on her experience at Netflix to make a compelling point. She described a philosophy she calls "mountain testing," which she associates with her time at Netflix specifically. The idea is this: when you use data in a purely binary way, you can end up zigzagging up the same mountain over and over again, optimizing incrementally without ever realizing there is a much bigger peak just behind you. For Imbres, the goal is not to keep climbing the same mountain. It is to find the larger opportunity entirely. More than a bike company. This is where the discussion became particularly meaningful for anyone who follows Peloton closely. Imbres acknowledged directly that in some circles, Peloton is still thought of as just a bike company. She is on a clear mission to change that. "We offer Pilates. We offer meditation. We have menopausal content. There's so much that the service offers," she said. Her vision is to move Peloton firmly into the wellness space, and to find the cultural intersections that make that positioning resonate with a broader audience. The brand has grown well beyond its original hardware identity, and Imbres is focused on making sure the world catches up to that reality. Home workout equipment Fighting the "slop" Asked about what separates brands people remember from the ones they scroll past, Imbres did not mince words. She described the current state of social media and marketing as full of what she called "slop," and said that the rise of AI is, counterintuitively, pushing brands to work harder and be smarter. "When it comes to defining a brand, marketing has gotten really lazy," she said, expressing frustration with the idea that partnering with the right influencer is enough to build a meaningful brand. Her view is that AI, because of the volume of generic content it enables, is actually raising the bar for brands that want to truly connect. For Peloton, that means leaning into craft, storytelling, and genuine human connection. She described the combination of human coaching and AI-powered features like Peloton IQ as the magic formula. "When I turn on my Peloton, I know I'm going to have a good time," she said, speaking as both a marketer and a self-described endurance athlete. "I know I'm gonna crack up or I'm gonna learn something." That human connectedness, powered by Peloton IQ, is what she believes will keep members coming back and bring new ones in. A marketer to watch. Peloton CMO Megan Imbres joined the company in July of 2025, and her appearance at the FQ LOUNGE(TM)@ SXSW offered one of the more candid looks at how she is approaching the role. She spoke openly about the tension between data and instinct, the importance of brand credibility, and her goal of positioning Peloton as a wellness brand that goes well beyond the bike. The Clip Out look forward to seeing how that vision continues to take shape. You can view the full conversation with Peloton CMO Megan Imbres and her co-panelists here. The Clip Out is an independent Peloton news site with reporting, analysis, and community insights. The Clip Out deliver breaking updates, feature reporting, and expert context on the stories driving the community and the industry. Its weekly podcast offers deeper conversation and perspective, and you can find The Clip Out on Apple Podcasts, Spotify, iHeart, TuneIn, and YouTube Music. You can also follow The Clip Out on its socials on Facebook, Threads, Instagram, BlueSky, and YouTube. See something in the Peloton universe that you think The Clip Out should know? Visit The Clip Out at theclipout.com and submit a tip. Nikki is an NASM-certified personal trainer and Behavior Change Specialist who has been a Peloton member since 2016. She combines her passion for fitness with a professional background in communications, including a decade in radio spanning on-air work, promotions, and non-traditional revenue. Her experience also includes covering the Jacksonville Jaguars for a Fox Sports Radio affiliate, bringing a seasoned, analytical lens to her coverage of the fitness landscape. When she's not writing or working out, Nikki enjoys gardening, paddleboarding, and spending time with her family. She can be found on the leaderboard as MySprtsBrasStuk. Discover more Fitness Trackers Garmin Peloton Bikes and Treadmills Peloton Studio Experiences Crystal's picks. Discover more Virtual Fitness Classes Podcast sponsorship opportunities Nutrition Planning Services Subscribe. Keep up with all the Peloton news!
Peloton ride metrics issue confirmed: fix officially rolling out April 13. Peloton members hit a wall on April 8 when the platform began experiencing a Peloton ride metrics issue that caused display failures during rides, sessions, and rides with friends. The problem was officially acknowledged on the Peloton status page, where an update posted at 2:25 PM EDT confirmed the issue had been identified and that a fix would begin rolling out on April 13. If your metrics went dark mid-ride this week, you are not alone, and a resolution is on the way. What the Peloton ride metrics issue actually affected. The Peloton status page listed the incident under an investigating banner, noting that members were experiencing failures specifically around metrics during scheduled rides, sessions, and group workouts, including rides with friends. For members who count on output, cadence, and resistance data to structure their effort or stay competitive on the leaderboard, a metrics failure is more than a minor annoyance. It disrupts the entire purpose of the session. And for those tracking long-term fitness progress, a missing session's worth of data is a real gap in the record, not just a tech inconvenience. Physical fitness guides The fix is coming, but not immediately. Peloton confirmed in its status update that while the Peloton ride metrics issue has been identified, the fix is not an instant one. The rollout is scheduled to begin on April 13, which means some members may continue to experience the problem through the days leading up to that date. Peloton has not shared the technical cause of the issue publicly. In the meantime, members who want to preserve workout data have a few solid backup options. Pairing a heart rate monitor, a cycling computer, or a separate fitness tracker during workouts can help capture the key numbers that matter most. Logging workouts manually after the fact is another option, even if it is a less-than-ideal workaround. The timing might be A little awkward. The April 13 fix rollout date lands on the same day that Peloton's Live Cross-Training Program officially kicks off. Week 1 of the program launches that morning with live classes at 6:30 AM ET across cycling, rowing, running, and strength, led by Emma Lovewell, Andy Speer, Alex Karwoski, Katie Wang, and Ally Love. With over 351,000 members already signed up for the accompanying Spring Cross-Training Challenge, the pressure is on for the platform to be fully stable before that first wave of live sessions begins. A Peloton ride metrics issue surfacing in the middle of a high-participation launch would be a frustrating experience for members who have been preparing for the program. Getting the fix out on April 13 rather than after the fact is the right call, and it is good that Peloton communicated the timeline publicly. This is not Peloton's first service disruption. Platform disruptions have happened before. One of the most memorable was a Thanksgiving Day outage in 2023 that knocked out the Turkey Burn ride for thousands of members trying to log in for Robin Arzon's highly anticipated class, with some members bounced out mid-ride and others unable to connect at all. Peloton has also dealt with streaming performance and login issues on other occasions. Fitness podcasts When something goes wrong, the fastest way to confirm whether a problem is platform-wide or specific to your device is to check status.onepeloton.com directly. That page is where Peloton posts official acknowledgments and updates, and it is the most reliable place to find out what is happening and when a fix is expected. Still seeing the Peloton ride metrics issue after April 13? If the Peloton ride metrics issue is still showing up after April 13, head back to status.onepeloton.com to check for any follow-up updates, or reach out to Peloton support directly. It is also worth making sure your app and device software are fully updated, since the fix will require the rollout to reach your specific setup. In the meantime, keep that heart rate monitor handy and know that the data gap this week is not a reflection of the work you put in. The effort counts whether the metrics logged or not. The Clip Out is an independent Peloton news site with reporting, analysis, and community insights. The Clip Out deliver breaking updates, feature reporting, and expert context on the stories driving the community and the industry. Its weekly podcast offers deeper conversation and perspective, and you can find The Clip Out on Apple Podcasts, Spotify, iHeart, TuneIn, and YouTube Music. You can also follow The Clip Out on its socials on Facebook, Threads, Instagram, BlueSky, and YouTube. See something in the Peloton universe that you think The Clip Out should know? Visit The Clip Out at theclipout.com and submit a tip. Nikki is an NASM-certified personal trainer and Behavior Change Specialist who has been a Peloton member since 2016. She combines her passion for fitness with a professional background in communications, including a decade in radio spanning on-air work, promotions, and non-traditional revenue. Her experience also includes covering the Jacksonville Jaguars for a Fox Sports Radio affiliate, bringing a seasoned, analytical lens to her coverage of the fitness landscape. When she's not writing or working out, Nikki enjoys gardening, paddleboarding, and spending time with her family. She can be found on the leaderboard as MySprtsBrasStuk. Fitness history resources Discover more Peloton Bikes and Treadmills Crystal's picks. Discover more Workout Apparel Heart Rate Monitors Commercial fitness solutions Subscribe. Keep up with all the Peloton news!
Dale Rhythm Puerto Rico: Peloton's powerful new collection celebrating la isla del encanto. The Dale Rhythm Puerto Rico Peloton collection: 63 classes spanning Artist Series, Scenic Rides, and spanish-language workouts honor Puerto Rico's culture and community. The Dale Rhythm Puerto Rico Collection is Peloton's newest offering, and it is one of the most expansive cultural celebrations the platform has ever assembled. With 63 classes aligned with the upcoming Me, Myself & I Festival, the collection stretches across cycling, running, strength, yoga, meditation, and scenic content to honor Puerto Rican culture, music, and the broader Latinx community. Click here to view the Collection. Peloton describes the collection as a celebration created "in honor of our partnership with the Me, Myself & I Festival, which drives awareness and access to the life-changing power of movement for the Latinx community." That partnership has been a recurring and meaningful one. The 10th edition of the Me, Myself & I event took place in Puerto Rico in April 2025, set in the serene surroundings of the Jardín Botánico y Cultural de Caguas, blending fitness, wellness, and cultural connection. This spring, Robin Arzón and Camila Ramón will bring four Spanish-themed classes to the 11th annual Me, Myself & I Festival in Puerto Rico on April 11. This collection does not exist in isolation. It is part of a longer commitment by Peloton to its Spanish-speaking members and Latin culture broadly. The platform's Iconos Latinos series, which launched in 2023, was crafted to bring the spirit and energy of Latin music icons into every workout, offering members a vibrant, culturally inspired fitness experience, with classes taught entirely in Spanish. You can read more about TCO's coverage of the Iconos Latinos series here, and its look at how Camila Ramón and others have built and inspired the PeLatino community here. The Dale Rhythm Puerto Rico collection features instructors Camila Ramón and Mariana Fernández as the headliners, alongside Robin Arzón, Rad Lopez, Jess King, Callie Gullickson, Hannah Corbin, Ally Love, and many others across 18-plus instructors. And, some surprises! Interactive fitness subscriptions Here is a full breakdown of every class in the Dale Rhythm Puerto Rico Peloton collection, organized by theme. Reggaetón Ride The newest class in the collection dropped April 6, 2026. * Cycling | Camila Ramón | Mon 4/6/26 Ricky Martin Artist Series * Upper Body Strength, 30 min | Callie Gullickson | Thu 10/9/25 * Running, 30 min | Mariana Fernández | Thu 10/9/25 * Running, 30 min + Walk | Jess King | Thu 10/9/25 * Yoga Flow, 30 min | Mariana Fernández | Thu 10/9/25 * Cycling, 30 min | Mariana Fernández | Thu 10/9/25 * Cycling, 30 min | Robin Arzón | Thu 10/9/25 * Cycling, 20 min | Mila Lazar | Sun 7/14/24 * Yoga Flow, 30 min | Ross Rayburn | Sat 6/13/20 * Cycling, 30 min | Cody Rigsby | Fri 6/12/20 DeBÍ TiRAR MáS FOToS Artist Series * Cycling, 30 min | Camila Ramón | Thu 9/11/25 * Running, 30 min | Mariana Fernández | Thu 9/11/25 * Full Body Strength, 20 min | Robin Arzón | Thu 9/11/25 * Barre, 20 min | Hannah Corbin | Thu 9/11/25 * HIIT Cardio, 20 min (Intermediate) | Rad Lopez | Thu 9/11/25 LATAM Tour: Puerto Rico * Cycling, 30 min | Camila Ramón | Thu 12/5/24 Bad Bunny Artist Series * Running, 30 min | Camila Ramón | Thu 8/31/23 (Audio) * Rauw Alejandro Ride, Extra 10 | Camila Ramón | Fri 9/8/23 (Listening Party) * Rauw Alejandro Core Strength, 10 min (Intermediate) | Rad Lopez | Fri 9/8/23 (Listening Party) * Running, 30 min | Camila Ramón | Fri 10/7/22 * Full Body Strength, 30 min (Intermediate) | Rad Lopez | Wed 10/5/22 * Yoga Flow, 30 min | Mariana Fernández | Wed 10/5/22 * Bad Bunny Two for One Ride, 30 min | Camila & Cody | Sat 10/1/22 * Cycling, 30 min | Camila Ramón | Wed 10/13/21 * Power Yoga, 30 min | Mariana Fernández | Wed 10/13/21 * Cycling, 30 min | Cody Rigsby | Tue 10/1/19 AFO (A Fuego Otro) Artist Series: Nicky Jam * Cycling, 20 min | Camila Ramón | Fri 8/19/22 * Running, 20 min | Robin Arzón | Fri 8/19/22 * Yoga Flow, 20 min | Mariana Fernández | Fri 8/19/22 * Full Body Strength, 20 min (Intermediate) | Rad Lopez | Fri 8/19/22 * AFO Ride: Daddy Yankee, 20 min | Robin Arzón | Fri 7/2/21 Daddy Yankee Artist Series * Cycling, 30 min | Camila Ramón | Wed 10/12/22 * Cycling, 30 min | Ally Love | Tue 10/11/22 * Cycling, 20 min | Erik Jäger | Wed 10/12/22 * Running, 30 min | Robin Arzón | Wed 10/12/22 * Shadowboxing, 20 min (Intermediate) | Rad Lopez | Sun 10/9/22 Jennifer Lopez Artist Series * Core Strength, 10 min (Intermediate) | Robin Arzón | Tue 2/27/24 * Cycling Two for One Ride, 30 min | Jess King & Robin Arzón | Tue 10/15/19 * Running, 30 min | Rebecca Kennedy | Sun 10/13/19 * Full Body Toning, 20 min | Hannah Corbin | Tue 10/15/19 * Yoga Flow, 30 min | Aditi Shah | Mon 10/14/19 Ozuna Artist Series * Cycling, 30 min | Jess King | Wed 9/29/21 * Running, 30 min | Selena Samuela | Thu 9/30/21 * Full Body Strength, 30 min | Rad Lopez | Wed 9/29/21 In the Heights Artist Series * Cycling, 30 min | Robin Arzón | Sat 7/10/21 * Running, 30 min | Jess King | Tue 7/13/21 * Yoga Flow, 30 min | Mariana Fernández | Sat 7/10/21 * Pilates, 20 min (Intermediate) | Ally Love | Sat 7/10/21 * Core Strength, 20 min | Emma Lovewell | Sat 7/10/21 Hamilton Artist Series * Cycling, 30 min | Robin Arzón | Wed 10/14/20 * Running, 30 min | Matty Maggiacomo | Thu 10/15/20 * Yoga Flow, 45 min | Ross Rayburn | Fri 10/16/20 Puerto Rico Scenic Rides & Runs Peloton filmed scenic content on the island, giving members a chance to virtually experience its landscapes. These classes are available on Bike and Tread hardware. The guided scenic classes below were recorded in Old San Juan and Piñones. These are time and distance-based scenic classes. Interactive fitness subscriptions * Puerto Rico Run, 20 min | Mariana Fernández * Puerto Rico Old San Juan Ride, 10 min | Scenic * Puerto Rico Coastline Ride, 10 KM | Scenic * Puerto Rico Coastal Run, 20 min | Scenic * Puerto Rico Northern Coast Run, 5 KM | Scenic * Puerto Rico El Yunque Forest Ride, 20 min | Scenic * Puerto Rico El Yunque Forest Ride, 5 KM | Scenic * Puerto Rico El Yunque Forest Run, 30 min | Scenic * Puerto Rico El Yunque Forest Run, 1 Mile | Scenic Puerto Rico Meditation * Puerto Rico Peace Meditation, 10 min | Mariana Fernández | Wed 4/27/22 What makes the Dale Rhythm Puerto Rico Peloton collection different. The Dale Rhythm Puerto Rico collection stands apart from a typical artist series drop because it is not built around a single moment. It layers years of content, from the earliest Jennifer Lopez classes in 2019 through the Ricky Martin and DeBÍ TiRAR MáS FOToS drops in 2025 and the new Reggaetón Ride from Camila Ramón in April 2026, into a single, navigable library. That architecture makes it easy to trace Peloton's ongoing relationship with Puerto Rican culture and the instructors who have carried it. Camila Ramón, Mariana Fernández, and Rad Lopez are the core instructors who have driven much of this programming over the years. The #PeLatinos community has found a powerful sense of connection through shared cultural experiences, and health, fitness, and wellness are areas where that community has worked to build greater access and visibility. This collection reflects that work directly. For more on Peloton's broader Spanish-language programming history, check out TCO's coverage of the Dale Duro strength program, Camila Ramón's four-week Spanish-language program built for Spanish-speaking members and those looking to add a little language practice to their workouts. Read that full article here. The Dale Rhythm Puerto Rico collection is available now in the Collections section of the Peloton app and platform. Whether you are starting with the newest Reggaetón Ride or working back through the Bad Bunny catalog, there is no wrong place to begin. The Clip Out is an independent Peloton news site with reporting, analysis, and community insights. The Clip Out deliver breaking updates, feature reporting, and expert context on the stories driving the community and the industry. Fitness community platform Its weekly podcast offers deeper conversation and perspective, and you can find The Clip Out on Apple Podcasts, Spotify, iHeart, TuneIn, and YouTube Music. You can also follow The Clip Out on its socials on Facebook, Threads, Instagram, BlueSky, and YouTube. See something in the Peloton universe that you think The Clip Out should know? Visit The Clip Out at theclipout.com and submit a tip. Elizabeth (#MinuteToSpinIt) has been a Peloton member since 2019 and focuses on Power Zone Rides along with Yoga and Strength. When she's not finding a way to work Peloton into any conversation, she works as a freelance Communications Specialist helping nonprofits and small businesses tell their stories, connect with their audiences, and reach their goals. Just like here at The Clip Out, as a writer since 2024! Discover more Cardio Training Equipment Crystal's picks. Subscribe. Keep up with all the Peloton news!
Peloton has quietly removed the Feed feature from the web. My latest videos. The web-based Feed, which was previously accessible at members.onepeloton.com/feed, still had a view where one could see a complete, chronological list of their friends' workouts. While the web version didn't support the commenting feature that was added to the iOS & Android feed earlier this year, it did allow members to scroll through the full list of their friends' activities and leave high fives. This provided a workaround for members who enjoyed the full list - since recent updates made it so the iOS & Android feed no longer showed a full activity feed. When Peloton rolled out major changes to the Feed in February, which included rebranding it as the default "Community" tab and adding the ability to comment, the update also quietly changed what appeared in the feed. As we reported at the time, the iOS & Android Feed stopped showing all friend activities and instead began surfacing only milestones, badges, and other highlights. At that point, the web version of the feed became a workaround for members who wanted to see what their friends had actually been up to - even without the new comment functionality. It was the "old" Feed, but many members preferred this over the the updated feed on iOS & Android. With the web Feed now removed, there is no longer any way to see a full list of all of your friends' activities on Peloton in one place. The only Feed available is the curated iOS & Android version, which filters activities down to ones that earned milestones and achievements (plus showing other highlights from Teams) rather than showing everything. The Feed originally launched on the web back in 2022 as a beta feature before expanding to iOS and Android. This is not the first time Peloton has removed a feature from the web following updates to the iOS & Android apps. Last summer, Peloton removed the ability to view & see programs on the web, as part of a relaunch of Peloton programs in June 2025. We'll update this post if Peloton makes any changes or brings back the feed on the web (or allows an option to show all friends workouts on iOS & Android). Support the site! Enjoy the news & guides we provide? Help us keep bringing you the news. Pelo Buddy is completely free, but you can help support the site with a one-time or monthly donation that will go to our writers, editors, and more. Find out more details here.