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Cumulus Media

Operates radio stations and syndicated programming

Account Executive

Field SalesUpdated on Nov 10
Full-timeColumbia, MO, USA

About the Job

Requirements

  • Two years of sales experience is required.
  • A valid driver's license is required, and regular driving is an essential function for meeting clients and prospects and attending business-related events.
  • The role requires developing new business relationships in outside sales, including preparing and presenting sales opportunities and post-sale successes to clients and prospective clients.
  • The role requires understanding lead generation and connecting with viable prospects.
  • The role requires understanding sales metrics to fill a sales funnel and maintain a constant pipeline of new business.
  • The role requires proficiency with Microsoft Office, social networking platforms, and customer relationship management tools.

Responsibilities

  • Identify client business needs by understanding their goals, objectives, processes, external environment, and key market and consumer trends, then develop customized marketing solutions to meet client objectives.
  • Deliver and develop informed marketing solutions through multi-platform integrated sales presentations featuring broadcast, digital, and event tactics to foster brand loyalty and deliver client results.
  • Negotiate and close business that drives revenue and fosters long-term client relationships across media and platforms.
  • Maintain a proficient understanding of company assets and resources, continually develop product knowledge, and stay current with industry advertising opportunities for clients.
  • Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interaction, implementation, and fulfillment of sales agreements; assist in developing creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other means, maintaining a full pipeline of sales prospects.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting regular sales, pipeline, forecast, and competitive-analysis reports.
  • Collaborate to identify and capitalize on opportunities that represent the brand and help clients achieve success.

Desired Qualifications

  • Experience in broadcast, media, or digital advertising sales is highly preferred.
  • A bachelor's degree in business, marketing, or a related field is preferred but not required.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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