Business Analyst - Content Systems
About the job
- Experience working as a Business Analyst on ecommerce or experience projects.
- Experience managing client stakeholders and Product Owners or Managers.
- Ability to run workshops with client stakeholders.
- Hands-on experience as a Business Analyst on web content management systems or Digital Experience Platforms, such as Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco, or similar.
- Experience gathering requirements for content architecture, page templates, component libraries, editorial or publishing workflows, or content migrations.
- Ability to work at client locations when needed.
- Experience with Agile software delivery.
- Experience with business process mapping and engineering.
- Experience with ecommerce and retail or brand experience.
- Ability to produce high-quality user stories and acceptance criteria.
- Experience analyzing and designing systems, including package integration and bespoke development.
- Ability to work independently to an agreed action plan.
- Strong communication, interpersonal, and presentation skills.
- Strong problem-solving, time-management, and organizational skills.
- Strong commercial awareness and business acumen.
- Availability to work until 18:00 Poland time to collaborate with the UK project team.
- Ability to provide a CV in English.
- Gather and document requirements and translate them into clear user stories and acceptance criteria for business and technical users, including planning, running, and facilitating workshops and reviewing and assessing customer source documentation.
- Identify and recommend potential solution options and assess their technical and business suitability.
- Create logical and innovative solutions to problems.
- Present proposals to clients.
- Work with a Scrum or delivery team through to go-live.
- Analyze business systems to recommend efficiencies.
- Provide estimates for analysis work and plans in conjunction with Project or Programme Managers.
- Communicate and collaborate with developers, testers, and end users to ensure solutions deliver quality and customer satisfaction.
- Provide training to users of a new system as required.
- Plan and work flexibly to meet deadlines.
- Keep up to date with technical and industry-sector advances.
- Maintain client relationships at all levels of the organization.
- Maintain high levels of client satisfaction and escalate business-critical situations as required.
- Manage situations and relationships internally and externally.
- Agile or Scrum Master experience.
- Experience working with multiple different ecommerce or experience platforms.
About the company
Wunderman Thompson blends creative advertising, data-driven consultancy, and technology to drive growth for brands. It delivers creative campaigns and brand strategies, uses data and insights to help businesses transform, and offers technology solutions such as WaterLight, a product that converts salt water into electrical power. The company earns revenue through project-based fees, retainers, and performance-based incentives. It differentiates itself with an integrated approach that combines creativity, data, and technology, backed by global clients and award-winning work. Its goal is to help ambitious brands grow by delivering measurable, impactful results.
Company Size
5,001-10,000
Company Stage
M&A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1958
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Simplify's Take
What believers are saying
- VML won Kohl's digital transformation work, signaling sticky enterprise demand in 2025.
- Healthcare and B2B remain strong; VML cites these as core growth categories.
- VML kept winning awards in 2026, including Gold at the ANDY Awards.
What critics are saying
- WPP cut hundreds of jobs in 2026, with VML employees notified directly.
- The FTC and eight states sued WPP in April 2026 over ad-buying practices.
- VML's brand is gone; integration into VML creates execution risk and identity drift.
What makes Wunderman Thompson unique
- Wunderman Thompson lives on inside VML, uniting commerce, data, and creative scale.
- VML combines 30,000 people across 64 markets, giving global delivery depth.
- WPP Open gives VML proprietary AI tooling with OpenAI, Claude, and Gemini.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Company News
Chauhan joins Enormous from Wunderman Thompson (now VML) where in his last role, he served as Managing Partner (North) & Chief Client Officer (WT India).
Hurley joins BAM from Wunderman Thompson (now VML), where she worked on Nestlé, Kelloggs, Treasury Wine Estates, Visit Canberra and Victoria Police.
In this role, Maia, who joins from Wunderman Thompson Health where she was the agency's first global CCO, will "oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access," according to a press release.
Katie Mulligan joins from Wunderman Thompson and Matt Williams moves from his role as global head of marketing at parent company MSQ.
Varatharajan joins from Wunderman Thompson (now VML), where he was head of growth and consulting.