Field Marketing Specialist

Team Introduction Join the Fast-Growing BytePlus Team! BytePlus is one of the newer Business Units formed to serve global enterprise customers with our leading technology solutions. As part of the BytePlus Team, you help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge intelligent technologies, we are devoted to developing innovative products and solutions to shape the future. We empower our clients to focus on what truly matters. Centering on inspiring innovativeness and excellence, we create life-changing solutions that impact lives around the world. You can help us to achieve our mission. Responsibilities: We are looking for a Field Marketer, Japan to lead marketing planning and execution for the Japan market. In this role, you will be responsible for developing localized marketing strategies and driving field marketing initiatives that strengthen brand awareness, generate leads, and accelerate business growth. - Develop and execute marketing plans for Japan: partner with cross-functional stakeholders across product, strategy, sales, and marketing to build and implement a comprehensive marketing plan for the Japan market. Use market research, customer insights, and segmentation analysis to develop effective go-to-market strategies. - Drive cross-functional collaboration: work closely with local and global teams to define, align on, and deliver marketing initiatives that support business priorities in Japan. - Align with Sales and Solutions Engineering teams: maintain close collaboration with Sales and SE teams on pre- and post-event communications, demand generation initiatives, and marketing-driven campaign strategies. - Localize campaigns for the Japan market: collaborate with the broader marketing team to design and deliver campaigns tailored to local market needs. This may include creating promotional content, planning events and activations, and coordinating with local partners. - Generate market and customer insights: monitor industry trends, competitor activity, and market developments to inform campaign planning. Analyze data to uncover insights into customer behavior, market dynamics, and other factors influencing marketing performance. - Build and manage partner relationships: develop strong relationships with vendors, industry organizations, and local partners to increase brand visibility and support pipeline growth. This may include co-branded campaigns, joint events, and other partnership initiatives. - Lead event planning and on-the-ground execution: plan and execute a range of field marketing programs, including product launches, roundtables, workshops, webinars, and trade shows. Manage logistics, coordinate vendors, and ensure flawless execution. - Measure and optimize campaign performance: track campaign performance using data and analytics tools to evaluate effectiveness, identify improvement opportunities, and optimize future execution. - Report on marketing impact: provide regular updates to senior management on the performance and outcomes of country-level marketing initiatives, along with insights and recommendations for future programs. Minimum Qualification(s): - At least 5 years of experience in field marketing. - Solid understanding of marketing planning, with a proven ability to develop effective plans and deliver results Ability to work effectively in ambiguous and fast-changing environments. - Strategic thinker with strong execution skills. Preferred Qualification(s): - Strong project management and execution skills. - Excellent stakeholder management skills.