Data & Advanced Analytics Lead

Company Description

We are Spark Foundry, a media agency that excels in data and technology, content, experiences and commerce. We are brand building and performance oriented. We have the spirit of a startup as well as the strength of our Publicis Media solutions hub within Publicis Groupe, the world's most valuable communications group. We work for the largest and most challenging advertisers in the market.

Overview

We are seeking a dynamic and experienced Data & Advanced Analytics Lead to join our team. The ideal candidate will collaborate closely with our client’s analytics, marketing, content, and consumer research teams. They should be solution-oriented, with broad and deep expertise across digital channels and traditional media. The Data & Advanced Analytics Lead must possess excellent communication skills and the ability to lead a talented team of analytical associates, ensuring the seamless execution and delivery of our products and services.

Responsibilities

Data Strategy

• Understands how to approach complex problems by outlining several ways to approach the challenges, can structure the approach from a cost/benefit perspective, and confidently guide a team through execution.
• Considered a "thought leader" within the Data team and broader region for strategic insight and ability to apply insights to multiple client situations.
• Considered a subject matter expert (SME) in multiple areas and can train other team members in these areas
• Independently able to drive internal and external stakeholder alignment to drive strategy and meet specific business objectives.

Communication Skills

• Effectively able to assess and resolve issues, and identify and react to client and internal needs, opportunities, and issues
• Commands client audiences and turns presentations into a constructive dialogue that facilitates discussions on improvements / new approaches with a focus on additional opportunities or BD
• Tailors presentations to the audience
• Effectively leads work sessions and meetings even with less structured agendas.
• Helps others take on leadership positions. 
• Oversees others in organizing and preparing a well-written documents.
• Uses clear, concise writing to connect key insights together and communicate an effective story that illustrates key learnings
• Is flexible in showing depth or breadth of expertise depending on the audience
• Owns template creation for best-in-class delivery of analytical outputs

Client Engagement

• Is a visible presence to senior external clients and is a trusted advisor to mid- level client management
• Can frame the key issues facing the client and develops recommended approaches
• Actively reaches out to develop new business partnerships
• Able to lead the development of large client strategic agenda
• Tracks and demonstrates value generated by the data team
• Focuses on increasing share and profitability of a client’s business
• Proactively engages senior client team to inform them of  industry and client- specific strategic issues

Is sought out by all clients as expert on industry and client- specific strategic issues                

• Understands key levers that can be used to improve client business

Tools & Techniques

• Recommends and understands various applicable data tools, martech / adtech platforms, and cloud solutions to address and identify both internal and external strategic needs.
• Understands needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly.
• Identifies and evaluates potential vendors and socializes vendors within our capability.

Analytics

• Planning and Implementation
  • Understands the potential investments needed or organizational relationships that need to be prioritized to deliver against a data maturity model.
  • Able to get necessary buy-in from stakeholders to effectively measure cross-channel performance.
  • Able to lead requirement gathering workshops with clients and other disciplines.
• Insight Generation
  • Able to provide holistic recommendations to clients based on experience to ensure that maturity recommendations are comprehensive and future focused.
  • Show the ability to develop models proving business value of analytical findings.
  • Maintains high analytical expectations across the team.

Qualifications

• 5+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.
• Has demonstrated thought leadership within their organization by becoming a subject matter expert within an analytics environment.
• Demonstrable experience of turning analysis and observations into actionable insights that deliver value to the business, especially in the areas of audience targeting, message sequencing, communication effectiveness, brand and campaign measurement plans, and real-time campaign optimizations.
• Ability to explain technical concepts to a non-technical audience, to simplify complexity, and to explain insights in a broader strategic context.
• Experience in planning and delivering data-driven strategies and understanding how they will affect the client's business.
• Awareness and knowledge of the evolving martech landscape for analytics, CRM, personalization, and media, including understanding of the relative pros & cons of solutions from different providers.
• Knowledge of digital data technologies (CDP, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• Ability to lead data partnerships with media & data vendors that are critical to driving business growth, particularly in emerging markets where digital roadmaps are still in growing.
• Confident communicator, fluent in English and Spanish (written and spoken) and able to collaborate remotely using tools like Microsoft Teams
• Skilled in cross-team collaboration with multiple internal and client-facing departments, leveraging cultural fluency to connect with both Latin American and global clients. • Proficient In Microsoft Office suite
• Experience using Tableau, Datorama or Microsoft Power BI to visualize data insights in a clear and actionable way (preferred)
• Experience using Python, and Microsoft SQL Server. Skills in descriptive statistics.
• Experience using JIRA & Confluence (or similar tools) for project management and collaboration (preferred)
• Excellent interpersonal and organizational skills

Additional Information

What We Offer:

• We have an interaction and connection platform based on artificial intelligence called Marcel, which includes e-learning tools like Udemy and LinkedIn Learning, offering over 30,000 courses on various topics where you can train according to your interests. Additionally, it connects with more than 100,000 creative minds from Publicis Groupe.
• We offer benefits such as hybrid work, an employee fund, life insurance, a day off for your birthday, and the opportunity to apply for different global vacancies within the company. You also have the possibility to work up to 6 weeks a year from another country where Publicis Groupe is present through the global initiative Work Your World.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and community. Diversity and inclusion are key to our success!