International Marketing Specialist

Company Overview

Hamilton Company is a worldwide leader in the design and manufacture of manual, semi-automated and robotic products for precision fluid measuring. We specialize in the development, manufacturing and customization of precision measurement devices, automated liquid handling stations, and sample management systems. For more than 60 years, Hamilton has been satisfying customer needs by combining quality materials with skilled workmanship, ensuring the highest level of performance of every precision fluid measuring device we manufacture.

Responsibilities

The International Marketing Specialist leads strategic marketing and marketing communications initiatives supporting international markets and subsidiaries. This hands-on role combines market intelligence, regional strategy, localized communications, event management, demand generation, and cross-functional collaboration.

The ideal candidate brings international and multicultural marketing experience, strong strategic and analytical skills, and a proactive, ownership-oriented approach. Based at Hamilton headquarters in Reno, Nevada, this position works closely with international subsidiaries, regional sales teams, distributors, and HQ marketing resources.

Responsbilities: 

Strategic Marketing

• Gather and analyze market intelligence from trade shows, sales teams, market reports, and other sources.

• Develop and maintain ongoing analysis of market trends, customer segments, competitive activity, and regional opportunities.

• Partner with Market Segment Leaders to translate market insights into actionable initiatives.

• Maintain installed-base and competitive-market information.

• Collaborate with regional sales and management teams to develop market segmentation, targeting, and regional strategies.

• Develop, implement, and maintain regional marketing plans.

Marketing Communications and Promotion

• Manage the international marketing budget and coordinate budget-related activities with subsidiaries.

• Collaborate with HQ Marketing to develop, publish, and promote marketing materials, including brochures, application notes, and other collateral for local international markets.

• Support localization of content and collateral in English, Japanese, Portuguese, and Spanish.

• Maintain local website pages for Japan.

• Develop and coordinate regional promotional programs, including trade-in/trade-up offers and product-bundling initiatives.

• Initiate, develop content for, and coordinate local social media activities.

Events, Training, and Engagement

• Support, coordinate, and participate in key regional trade shows in partnership with Reno-based and international resources.

• Organize region-specific remote webinars and distributor product-training programs.

• Plan, coordinate, and manage regional sales meeting events, including agendas and logistics for biannual Distributor Sales Meetings.

• Coordinate Reno-based events involving international team participation, such as U.S. Sales Meetings and International Day.

Demand Generation and Operations

• Manage lead-generation activities and HubSpot integration.

• Coordinate marketing efforts across international subsidiaries, distributors, sales teams, and HQ stakeholders.

• Provide regular updates to HQ Marketing Management and the Director of International Sales.

Qualifications

• Demonstrated ability to conduct market and competitive analysis, define target segments, and develop strategic marketing plans.
• Strong project-management, communication, organizational, and stakeholder-management skills.
• Familiarity with lead generation and marketing automation/CRM platforms, including HubSpot.
• Ability to manage budgets and multiple concurrent marketing initiatives.
• Multilingual capabilities in English, Japanese, Portuguese, and/or Spanish are beneficial.
• Willingness and ability to travel internationally up to 25% of the time.

Education/Experience

• Bachelor’s degree in science or marketing disciplines required.
• Experience in international marketing, strategic marketing, marketing communications, or a related discipline.
• Experience working across regions, cultures, subsidiaries, distributors, or international sales organizations.
• Experience coordinating trade shows, webinars, training sessions, and sales meetings.

About Hamilton

• Diverse portfolio of exciting and innovative design projects    
• Tremendous opportunities for professional growth and advancement    
• Commitment to sustainable design    
• Competitive Compensation    
• Excellent Benefit Package (medical, dental, vision insurance, paid time off, disability insurance, 401k, tuition reimbursement and much more)
• Solid Stable Company
• Drug free workplace.

Mid Salary