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Publicis Groupe

Runs advertising and digital transformation services

Data Strategy Director

Technology & Systems ConsultingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Experience leading senior client relationships and translating complex data or technology topics into clear, actionable recommendations.
  • A strong track record of creating strategic roadmaps and building alignment across multidisciplinary and geographically distributed teams.
  • Practical knowledge of data governance, including standards, ownership, taxonomy, quality and reporting.
  • An understanding of strategic media planning, digital channels and the role data plays in improving marketing decisions.
  • Experience collaborating with technology, data science, analytics and measurement specialists to deliver business outcomes.
  • Familiarity with marketing technology, advertising technology and major digital media platforms.
  • A collaborative and adaptable approach, with the confidence to create effective ways of working when an established process does not yet exist.

Responsibilities

  • Own and evolve regional data and technology roadmaps, aligning teams and client stakeholders around clear strategic priorities.
  • Co-create audience strategies with Planning and Audience teams, using business data and identity solutions to enable more relevant and effective reach.
  • Guide data strategy decisions, including data partnerships, first- and second-party data, technology selection and responsible data use.
  • Establish practical data governance, quality and reporting standards that connect global frameworks with local market needs.
  • Embed evidence-based planning across integrated strategy and paid, earned, shared and owned media processes.
  • Partner with Measurement teams to develop test-and-learn roadmaps, learning agendas and credible measurement frameworks.
  • Lead transformation pilots across areas such as media, artificial intelligence, production, influencer marketing and commerce, ensuring strong data foundations from the outset.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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