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Abercrombie & Fitch

Global apparel and accessories retailer

Director Concept Design

Product & Experience DesignUpdated on Nov 12
Full-timeColumbus, OH, USA

About the Job

Requirements

  • A bachelor's degree in Fashion Design, Fashion Merchandising, or a related creative field, or equivalent experience.
  • 10–15+ years of experience in trend forecasting, concept development, or creative leadership within apparel or fashion brands.
  • Deep understanding of global youth culture and fashion trends, with a strong instinct for emerging trends.
  • Strong visual storytelling skills and the ability to turn cultural insight into clear, actionable creative direction.
  • Comfort operating in ambiguity and early-stage ideation, where trends are still forming.
  • Executive-level communication skills and experience presenting to senior leadership.
  • A clear, confident creative point of view grounded in brand and consumer understanding.
  • Ability to meet deadlines in a fast-paced retail environment.

Responsibilities

  • Lead the global trend and concept vision for Hollister apparel, print, and pattern, ensuring the brand remains forward, culturally relevant, and differentiated.
  • Develop and present seasonal creative direction that guides apparel design across categories, genders, and regions.
  • Identify emerging and macro trends in fashion, youth culture, music, art, social platforms, and lifestyle, translating them into actionable insights for design teams.
  • Partner closely with Apparel Design leaders to inspire newness while maintaining brand consistency and point of view.
  • Create and deliver concept materials, including trend decks, mood boards, narratives, and visual storytelling, that inform design direction.
  • Help designers interpret trends through a Hollister lens, balancing aspiration, accessibility, and commercial relevance.
  • Influence color, material, silhouette, graphic, and styling direction through concept leadership, not direct design ownership.
  • Gain inspiration through deep customer immersion by spending time in the environments, communities, and cultural moments that influence how the customer dresses and expresses themselves, then translate findings into clear trend insights and recaps for design.
  • Collaborate with Visual partners as needed to ensure product concepts translate clearly at the point of presentation.

About the Company

Abercrombie & Fitch

Global apparel and accessories retailer

Abercrombie & Fitch Co. is a global retailer that sells clothing and accessories for men, women, and children through its own stores and online shops. It operates under four main brands: Abercrombie & Fitch (casual luxury for adults), Hollister (teen-focused, laid-back style), and Gilly Hicks (activewear and loungewear). The company focuses on direct-to-consumer sales, using its brand stores and e-commerce platforms to reach customers worldwide. Its products emphasize quality, comfort, and a strong in-store and online shopping experience designed to build customer loyalty. Compared with competitors, Abercrombie & Fitch differentiates itself with a multi-brand portfolio and a defined brand image that targets specific age groups and lifestyles under a unified retail strategy. The company’s goal is to offer aspirational, everyday apparel and accessories that appeal to youth, young adults, and families through engaging shopping experiences and a global footprint.

Company size
10,001+
Company stage
IPO
Headquarters
New Albany, OH
Founded
1892

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