Director of Marketing

Who We Are

Park Avenue Capital is a wealth management firm that specializes in helping high-net-worth individual and families with complex financial needs.

With a multifaceted team and holistic planning approach, we provide comprehensive financial solutions that focus on simplicity, transparency, and control. We are dedicated to delivering a world-class, client-centric experience.

Overview

Role Profile Summary 

The Director of Marketing is responsible for creating and executing PAC’s marketing, brand, content, digital, public relations, and event strategies in alignment with priorities established by the Executive Leadership Team and the firm’s broader vision, growth objectives, and client experience philosophy. This role converts strategy into integrated plans, campaigns, events, and brand experiences that strengthen PAC’s market presence, deepen client and advisor engagement, and support measurable business outcomes.

Reporting to the CXO, the Director leads day-to-day execution across the marketing function, develops team members, and coordinates cross-functional delivery with Client Experience, advisors, leadership, and external partners. The role ensures consistent brand standards, disciplined project management, strong vendor and budget oversight, and exceptional execution across every marketing channel and event touchpoint.

Responsibilities

Core Responsibilities

• Own the Firm's Enterprise Marketing Strategy to Drive Growth. Lead the development and execution of PAC's marketing strategy, driving client acquisition, AUM expansion, and revenue targets aligned with the firm's long-term vision. Work with key stakeholders and partners to evolve large firm marketing philosophies and implementation.
• Define and Maintain PAC's Brand Positioning and Market Differentiation. Own the firm's brand architecture, narrative, and differentiation, ensuring PAC stands distinct and compelling to high-net-worth and ultra-high-net-worth clients.
• Build Integrated Marketing Platforms That Generate a Qualified Pipeline. Develop and oversee marketing across digital, content, events, partnerships, and public relations, generating a qualified pipeline and accelerating growth across private clients, joint work partners, and succession affiliates.
• Establish PAC's Voice in the Market Through Thought Leadership. Lead thought leadership, content strategy, and executive visibility initiatives that position the firm and its leadership as trusted, category-defining authorities.
• Provide Strategic Direction and Oversight for the Firm. Give clear direction, guardrails, and support to ensure effective campaign execution, performance tracking, and alignment with firmwide marketing and growth objectives.
• Establish Marketing Performance Metrics and Budget Discipline. Own marketing performance metrics, budget discipline, and reporting frameworks, ensuring accountability for outcomes through data-driven decision-making and measurable results. Data doesn't give you the answer; it allows you to ask a better question, and in this seat, knowing the difference matters.

Qualifications

Qualifications

Required

• Bachelor’s degree in marketing, business, communications, or related field.
• 3-5 years of experience in progressive marketing leadership roles.
• Proven track record of developing and executing comprehensive marketing strategies.
• Experience overseeing multi-channel marketing initiatives, including digital, print, content, and brand marketing.
• Strong analytical capabilities and experience leveraging data to drive decision-making.

Preferred

• MBA in Marketing or related discipline.
• Experience in wealth management, investment management, or luxury client service environments.
• Experience integrating marketing strategy with client experience or client engagement functions.

Director Responsibilities

• Strategy Execution: Substantially and consistently contribute to the execution of department and firm level strategies.
• Culture: Actively shape and protect the firm culture of Principled, Authentic and Compassionate.
• Cross-Functional Partnership: Collaborate effectively across departments to advance firm level strategies and promote enterprise outcomes over siloed wins. 
• Goals & Metrics: Monitor and track progress of your team’s individual KPIs.  Track progress regularly, monitor productivity, and ensure accountability within your team.
• Performance Management and People Development: Set expectations clearly, give feedback directly and consistently, and address performance gaps with both urgency and fairness.
• Team Environment: Foster a team environment where members are encouraged to take smart risks, speak up, and bring their full capabilities to work. 
• Process Development, Monitoring, and Enhancement: Develop, document, and own department-level processes for your area.  Monitor process effectiveness against metrics and team feedback, and continuously enhance them to improve effectiveness, consistency, and quality of output.

Key Characteristics

• Strong strategic thinking and ability to translate vision into actionable plans.
• Deep understanding of brand development, marketing strategy, and client engagement.
• Strong analytical and problem-solving skills with the ability to interpret complex data and trends.
• Excellent leadership and team development capabilities.
• Strong interpersonal and communication skills, with the ability to influence across all levels of the organization.
• Ability to cultivate, produce, and maintain relationships.
• Approachable, respectful, and inclusive communication.
• Ability to give and receive constructive feedback.
• Ability to maintain confidentiality.
• Excellent organizational skills and attention to detail.
• Strong supervisory and leadership skills.
• High level of emotional intelligence and client-centric mindset.
• Ability to manage multiple priorities and operate effectively in a fast-paced environment.

Posted Salary Range

USD $98,000.00 - USD $150,000.00 /Yr.

FLSA Status

Exempt