Marketing Operations Manager

Mark43’s mission is to empower communities and their governments with new technologies that improve the safety and quality of life for all. We build powerful, scalable software that has set a new standard for the tools upon which our first responders rely. Our users are diverse, and we are committed to embracing diversity of thought and experience within our team. 
 
We are seeking a discerning, analytical, independent, and thoughtful Marketing Operations Manager to join our dynamic team. In this role, you will be responsible for collecting data and leveraging it to support, analyze, optimize and report on marketing and pipeline efforts and effectiveness.  Your keen analytical skills will be crucial in identifying trends, optimizing processes, providing actionable insights to drive our marketing plan, and support goal setting and measurement in conjunction with Mark43’s business strategy and objectives.  If you are a strategic thinker with a passion for data and a knack for turning complex information into clear, actionable decisions, we would love to hear from you.  

On an average day, you might build a dashboard in salesforce to measure pipeline attainment, integrate marketing tech to collect and correlate data, dig in to open opportunities to understand why some are stuck in a particular sales stage, develop custom reports for our executive team, analyze the impact of a website redesign or collaborate with your marketing colleagues to measure and optimize campaign effectiveness. A marketing operations manager at Mark43 is responsible for gaining a deep understanding of the steps and mechanisms behind a successful marketing and sales cycle and driving understanding and measurement of our tactics and investments to business growth.

Responsibilities:

• Configure marketing tools to collect and organize data to enable analysis and measurement against marketing goals.

• Ensure data accuracy, hygiene, and governance across marketing platforms and CRM systems to enable consistent and reliable reporting. Partner closely with the broader operations organization, including sales operations and revenue operations, to align data processes, maintain system integrity, and support cross-functional reporting needs.

• Monitor, analyze, report on and communicate the health of marketing performance, including pipeline contribution, program ROI, customer acquisition, and activity, throughout the marketing funnel.

• Develop custom reports, as well as build and maintain key dashboards and presentations to share critical information at business reviews, executive meetings, and board meetings.

• Identify, design, and execute processes that enable our demand, field, and growth teams to be more effective in their day-to-day work, including operational excellence in data reliability, list uploads, campaign analysis, etc.

• Own the global Lead Scoring, Lead Lifecycle, Account Scoring, and Lead follow-up process. Partner closely with demand generation, field marketing, business development, sales operations, partner marketing to create a continuous feedback loop and optimize performance.

• Help support effective working relationships and plan interlock with the broader marketing team, SDRs, partners, sales, customer success, finance, and IT.

• Evangelize the future vision for a scalable marketing technology stack and partner with Sales Operations, IT, and Revenue Operations to build, evolve and grow it.

What You Can Expect:

• A collaborative and innovative work environment where your contributions will make a significant impact.

• Opportunities for professional growth and development through continuous learning and exposure to cutting-edge technologies.

• A supportive team that values transparency, curiosity, respect, and having fun while delighting our customers.

• Competitive salary and benefits package, including a 401k with company match and generous paid time off to help you balance your life.

• A chance to make a real contribution to Mark43’s mission of enabling public safety agencies to work smarter and faster and keep their communities and their teams safer.

What We Expect From You:

• 8+ years of experience with increasing levels of responsibility driving cross-functional marketing operations initiatives.

• Proficient with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce expertise required), and analytics tools (e.g., Tableau, Looker, Power BI).

• Skilled in analyzing and interpreting data to make informed decisions, and presenting insights and results to general Marketing, Sales and Finance audiences.

• Excellent presentation, written, and verbal communication skills.

• Strong interpersonal skills with the ability to foster collaborative, cross-functional relationships across various levels and organizational roles

• Self-starter, strong teamwork and problem-solving skills.